Qiddiya Lays Foundation for World’s Largest Entertainment Project

CEO of Qiddiya reveals more details on megaproject (Photo by Khaled Al-Khamis)
CEO of Qiddiya reveals more details on megaproject (Photo by Khaled Al-Khamis)
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Qiddiya Lays Foundation for World’s Largest Entertainment Project

CEO of Qiddiya reveals more details on megaproject (Photo by Khaled Al-Khamis)
CEO of Qiddiya reveals more details on megaproject (Photo by Khaled Al-Khamis)

CEO of Qiddiya Investment Company (QIC) stressed that the entertainment megaproject will start receiving its first visitors in 2023.

He gave details on the project and five development areas with international standards, saying negotiations have been taking place with international investment funds.

Details of the Six Flags project will be unveiled in August, CEO Mike Reininger said during a ceremony to reveal more details on the general plan on Wednesday.

He noted that up to 50 companies are working on the project.

In response to a question by Asharq Al-Awsat on investments in Qiddiya, Reininger said negotiations with global investment funds are taking place, stressing that a number of investors and funds expressed interest in investing in the megaproject.

He said that more than $10 billion are spent each year by Saudis in tourism trips to destinations similar to Qiddiya but abroad, adding that the company aims at creating a competitive environment in the Kingdom.

“Whoever arrives in Saudi Arabia as a destination for tourism will look for entertainment sites and will find a convenient location for leisure tourism,” Reininger noted.

He explained that reaching Qiddiya will be easy with the availability of a metro linking Riyadh to it, affirming QIC’s work on setting up a train service linking central Riyadh directly to Qiddiya.

Regarding the challenges the desert environment poses for an entertainment project such as Qiddiya, Reininger said it took the issue into consideration while designing the project area.

Nine wells will be drilled and water will be delivered from Riyadh and later re-filtered, he explained.

“We look forward in Qiddiya to offer the project’s visitors rich experiences,” he said.

“For this reason,” he added, “we are committed to supporting these experiences in new and innovative means that come in line with the local culture and raising the level of personal and professional aspirations, contributing positively to Saudi Vision 2030.”

More than 20 architecture companies have been contracted to work on the project, and a team of more than 500 professionals from 30 countries assembled in conjunction with Danish architecture and building company Bjarke Ingels Group (BIG), which is constructing tower blocks and arts, cultural and sports facilities.

In June, QIC unveiled the master plan of the mega entertainment city, which has been divided into five major development zones, namely Resort Core, City Center, Eco Core, Motion Core and the Golf and Residential Neighborhood.



Saudi Arabia Makes History with Adoption of Riyadh Treaty on Design Law

Photo of the Riyadh Diplomatic Conference on the Design Law Treaty (Asharq Al-Awsat)
Photo of the Riyadh Diplomatic Conference on the Design Law Treaty (Asharq Al-Awsat)
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Saudi Arabia Makes History with Adoption of Riyadh Treaty on Design Law

Photo of the Riyadh Diplomatic Conference on the Design Law Treaty (Asharq Al-Awsat)
Photo of the Riyadh Diplomatic Conference on the Design Law Treaty (Asharq Al-Awsat)

Saudi Arabia has made history by uniting the 193 member states of the World Intellectual Property Organization (WIPO) to adopt the Riyadh Treaty on Design Law. This landmark achievement, realized after two decades of deliberation, underscores the Kingdom’s leadership in enhancing the global intellectual property system.

The announcement came at the conclusion of the Riyadh Diplomatic Conference on the Design Law Treaty, a rare event for WIPO, which has not held a diplomatic conference outside Geneva for more than a decade. It was also the first such event hosted in Saudi Arabia and the Middle East, representing the final stage of negotiations to establish an agreement aimed at simplifying and standardizing design protection procedures across member states.

Over the past two weeks, intensive discussions and negotiations among member states culminated in the adoption of the Riyadh Treaty, which commits signatory nations to a unified set of requirements for registering designs, ensuring consistent and streamlined procedures worldwide. The agreement is expected to have a significant positive impact on designers, enabling them to protect their creations more effectively and uniformly across international markets.

At a press conference held on Friday to mark the event’s conclusion, CEO of the Saudi Authority for Intellectual Property Abdulaziz Al-Suwailem highlighted the economic potential of the new protocol.

Responding to a question from Asharq Al-Awsat, Al-Suwailem noted the substantial contributions of young Saudi men and women in creative design. He explained that the agreement will enable their designs to be formally protected, allowing them to enter markets as valuable, tradable assets.

He also emphasized the symbolic importance of naming the convention the Riyadh Treaty, stating that it reflects Saudi Arabia’s growing influence as a bridge between cultures and a global center for innovative initiatives.

The treaty lays critical legal foundations to support designers and drive innovation worldwide, aligning with Saudi Arabia’s vision of promoting international collaboration in the creative industries and underscoring its leadership in building a sustainable future for innovators.

The agreement also advances global efforts to enhance creativity, protect intellectual property, and stimulate innovation on a broader scale.

This achievement further strengthens Saudi Arabia’s position as a global hub for groundbreaking initiatives, demonstrating its commitment to nurturing creativity, safeguarding designers’ rights, and driving the development of creative industries on an international scale.

The Riyadh Diplomatic Conference, held from November 11 to 22, was hosted by the Saudi Authority for Intellectual Property and attracted high-ranking officials and decision-makers from WIPO member states.