The Joint Committee for Media Cooperation of the Saudi-UAE Coordination Council held Monday a meeting in Abu Dhabi.
The meeting aimed at developing and bolstering media strategies and activating joint programs, plans, and initiatives that meet the aspirations of the leadership and peoples of both countries.
It was held under the chairmanship of Saudi Minister of Media Turki al-Shabana and UAE Minister of State and Chairman of the National Media Council Dr. Sultan bin Ahmad Sultan al-Jaber.
Parties discussed various joint media initiatives and programs that target uniting efforts to shed light on both countries’ positive image and developing and boosting media content, thus contributing to consolidating and enhancing joint action.
The Committee is part of the Saudi-UAE integration system in a number of developmental areas, activating the joint vision between the two countries and intensifying bilateral cooperation in areas of common interest.
It is one of seven joint integration committees that were established to implement a number of strategic and development initiatives and projects to achieve prosperity for both peoples.
The joint committees support uniting visions and ideas to create a better future for citizens in both countries and overcome obstacles in various areas to achieve common goals.
“We seek bolstering bonds of cooperation between us and supporting the media sector through a number of programs and projects that will contribute to the sector’s development,” Shabana said.
He added that the committee will also work on improving the quality of production between the two countries in a way that contributes to raising the level of audio-visual media work and the efficiency and competitiveness of social media.
“The presented initiatives provide us with a good vision towards the future of bilateral cooperation and help increase investment in the media sector,” the Minister explained.
Among the initiatives’ goals are stimulating the media market and understanding the habits of media behavior through the audience and developing it, he said.
Shabani noted that unifying the media message is of great importance and could be achieved through joint initiatives and events that strengthen the bonds between citizens of the two countries.