Damascus Launches Campaign to Confront Hiking Prices

A man sells zucchini for 250 Syrian pounds a kilo in the city of Douma, in the eastern Damascus suburb of Ghouta, Syria May 10, 2017. (Reuters)
A man sells zucchini for 250 Syrian pounds a kilo in the city of Douma, in the eastern Damascus suburb of Ghouta, Syria May 10, 2017. (Reuters)
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Damascus Launches Campaign to Confront Hiking Prices

A man sells zucchini for 250 Syrian pounds a kilo in the city of Douma, in the eastern Damascus suburb of Ghouta, Syria May 10, 2017. (Reuters)
A man sells zucchini for 250 Syrian pounds a kilo in the city of Douma, in the eastern Damascus suburb of Ghouta, Syria May 10, 2017. (Reuters)

Syria’s Minister of Religious Endowments (Awqaf) Mohammad Abdul-Sattar al-Sayyed launched a campaign to confront the rising price of food and consumer goods, prompted by a sharp devaluation of the Syrian pound in the black market.

The minister launched the efforts days after regime leader Bashar Assad met with a delegation of preachers from the Ministry of Religious Endowments.

On Friday, mosque preachers were heard calling on merchants and businessmen to contribute to this campaign, and explained about the need and the importance of social solidarity and charity with the poor.

In Tartus, Sayyed said Assad demanded that the ministry focus on fighting corruption and on facing the rising prices and the economic war on Syria.

The economy has been suffering from an increase in prices of food and consumer goods since the eruption of the Syrian conflict in 2011.

The Syrian pound reached its lowest rate against the US dollar in the black market, after being sold at around 1,000 for one dollar last month before stabilizing at 850.

The official rate has remained stable at 434.

Meanwhile, the prices of food continued to increase as the regime failed to impose measures to stabilize the value of the currency and curb inflation.

The Ministry of Supply and Internal Trading had launched a campaign to monitor the prices of food items and to impose fines on shop owners who are not abiding by the fixed prices.

This campaign led to the closure of dozens of shops across the country, further paralyzing the markets.

As the prices of food and other commodities rise, the crash of the pound could throw more Syrians into poverty.

According to the UN, eight out of 10 Syrians live below the poverty line, making less than $100 a month.



Saudi Tourism Authority Signs MoU to Boost International Marketing Strategies

Saudi Ministry of Tourism Building (File Photo AAWSAT AR)
Saudi Ministry of Tourism Building (File Photo AAWSAT AR)
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Saudi Tourism Authority Signs MoU to Boost International Marketing Strategies

Saudi Ministry of Tourism Building (File Photo AAWSAT AR)
Saudi Ministry of Tourism Building (File Photo AAWSAT AR)

The Saudi Tourism Authority (STA) has signed a memorandum of understanding (MoU) with a national marketing services company to strengthen its efforts to reach target audiences in international markets and solidify the Kingdom's standing on the global tourism map.
The MoU encompasses plans to conduct marketing studies for prominent content creators in international markets, SPA reported.

The initiative seeks to enhance STA's database and identify a select group of content creators to engage with during global promotional campaigns in 2025.
This step is part of STA's endeavour to raise awareness of the Kingdom's unique tourist destinations and highlight cultural, heritage, and natural experiences. The authority leverages innovative marketing strategies, focusing on international markets.
The MoU reflects the authority's commitment to developing the tourism sector in Saudi Arabia and achieving the objectives of Vision 2030, which aims to boost the sector's contribution to the GDP and diversify national income sources.