Saudi Arabia Establishes New Tourism Authority

Saudi Arabia Establishes New Tourism Authority
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Saudi Arabia Establishes New Tourism Authority

Saudi Arabia Establishes New Tourism Authority

Local tourism in Saudi Arabia had undergone several stages of development until it turned into an organized sector supported by regulations, projects and programs.

Saudi Arabia had also further polished its image as a tourism destination by the launching of e-visas for tourists. It opened its gates to the world in a way that matches its rich heritage and tourism attractions it has to offer visitors.

Many Saudi towns, cities and historic sites are gaining a competitive edge on local and international levels thanks to the attention they have secured from Kingdom authorities that have made transforming the country into a tourism destination a prevalent trend.

The Saudi Cabinet had approved the establishment of the Saudi Tourism Authority (STA) based on the recommendation of Council of Economic and Development Affairs.

King Salman bin Abdulaziz issued in February 2020 a royal decree to set up a new ministry for tourism, after cancelling the Saudi Commission for Tourism and National Heritage (SCTH), and appointed Ahmed Al-Khateeb as head of the ministry.

The Saudi Tourism Authority is tasked with supervising, developing and marketing tourist packages and products both locally and internationally.

Over the last two decades, Saudi Arabia underwent a number of advanced stages in the file of organized tourism. The Asir region, nestled in southern Saudi Arabia, witnessed the formation of the first committee to stimulate tourism back in 1995.

In 2000, the Supreme Commission for Tourism was established. Over the years its name was changed, until a Ministry of Tourism was established in 2020.

The Ministry seeks to raise the contribution of the tourism sector to the Gross domestic product (GDP) from 3% to 10%.

It also focuses on creating an attractive investment environment, providing diverse packages of tourism services and offers, developing tourist destinations and sites, generating one million jobs in the tourism sector, and qualifying human labor working in the sector.



Saudi Aseer's Sidr Honey Season Boosts Local Markets

The recent heavy rainfall in the region has led to a prolific flowering of Sidr trees, providing ideal conditions for bees to produce abundant and flavorful honey. - SPA
The recent heavy rainfall in the region has led to a prolific flowering of Sidr trees, providing ideal conditions for bees to produce abundant and flavorful honey. - SPA
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Saudi Aseer's Sidr Honey Season Boosts Local Markets

The recent heavy rainfall in the region has led to a prolific flowering of Sidr trees, providing ideal conditions for bees to produce abundant and flavorful honey. - SPA
The recent heavy rainfall in the region has led to a prolific flowering of Sidr trees, providing ideal conditions for bees to produce abundant and flavorful honey. - SPA

The Kingdom's Aseer region is currently experiencing the bountiful Sidr honey season, with local markets flooded with high-quality honey produced from the nectar of Sidr trees, SPA reported.
The recent heavy rainfall in the region has led to a prolific flowering of Sidr trees, providing ideal conditions for bees to produce abundant and flavorful honey.
Sidr honey, renowned for its numerous health benefits, is particularly prized for its antioxidant properties and ability to strengthen the immune system. The unique taste and aroma of this honey have made it a sought-after commodity, both locally and internationally.
Beekeepers in Tihama Aseer have been busy harvesting the golden nectar, with prices ranging from SAR350 to SAR500 per kilogram. The region's diverse ecosystem, characterized by its fertile valleys and abundant flora, provides an optimal environment for beekeeping.
The Ministry of Environment, Water, and Agriculture is actively supporting the development of the beekeeping industry. Initiatives such as the beekeeping and honey production development initiative aim to improve beekeeping practices, protect bee populations, and enhance the quality of honey.
By promoting sustainable beekeeping and preserving the natural habitats of bees, the Kingdom seeks to strengthen its position as a leading producer of high-quality honey and contribute to the global market.