Starbucks to Pause Paid Ads Across Social Media

FILE PHOTO: A waitress prepares a beverage at a branch of Starbucks coffee in Tokyo, Japan, August 13, 2018. REUTERS/Kim Kyung-Hoon/File Photo
FILE PHOTO: A waitress prepares a beverage at a branch of Starbucks coffee in Tokyo, Japan, August 13, 2018. REUTERS/Kim Kyung-Hoon/File Photo
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Starbucks to Pause Paid Ads Across Social Media

FILE PHOTO: A waitress prepares a beverage at a branch of Starbucks coffee in Tokyo, Japan, August 13, 2018. REUTERS/Kim Kyung-Hoon/File Photo
FILE PHOTO: A waitress prepares a beverage at a branch of Starbucks coffee in Tokyo, Japan, August 13, 2018. REUTERS/Kim Kyung-Hoon/File Photo

Starbucks Corp will pause advertising on all social media platforms as it explores the best ways to help stop the spread of hate speech, the company said in a statement on Sunday.

The company will "have discussions internally and with media partners and civil rights organizations to stop the spread of hate speech," the statement said.

A CNBC report on Sunday added that this social media pause by Starbucks will not include YouTube, which is owned by Alphabet Inc's Google. It will continue to post on social media without paid promotion.

It also said that though Starbucks is pausing advertising, it is not joining the "Stop Hate For Profit" boycott campaign, which kicked off earlier this month.

More than 160 companies, including Verizon Communications and Unilever Plc, signed on to stop buying ads on Facebook Inc, the world's largest social media platform.



Tokyo Police Care for Lost Umbrellas, Keys, Flying Squirrels

This photo taken on August 2, 2024 shows thousands of umbrellas in containers at the Tokyo Metropolitan Police Department Lost and Found Center in the Iidabashi area of central Tokyo. (Photo by Richard A. Brooks / AFP)
This photo taken on August 2, 2024 shows thousands of umbrellas in containers at the Tokyo Metropolitan Police Department Lost and Found Center in the Iidabashi area of central Tokyo. (Photo by Richard A. Brooks / AFP)
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Tokyo Police Care for Lost Umbrellas, Keys, Flying Squirrels

This photo taken on August 2, 2024 shows thousands of umbrellas in containers at the Tokyo Metropolitan Police Department Lost and Found Center in the Iidabashi area of central Tokyo. (Photo by Richard A. Brooks / AFP)
This photo taken on August 2, 2024 shows thousands of umbrellas in containers at the Tokyo Metropolitan Police Department Lost and Found Center in the Iidabashi area of central Tokyo. (Photo by Richard A. Brooks / AFP)

Lost your umbrella, keys, or perhaps a flying squirrel? In Tokyo, the police are almost certainly taking meticulous care of it.

In Japan, lost items are rarely disconnected from their owners for long, even in a mega city like Tokyo -- population 14 million.

"Foreign visitors are often surprised to get their things back," said Hiroshi Fujii, a 67-year-old tour guide at Tokyo's vast police lost-and-found center.

"But in Japan, there's always an expectation that we will."

It's a "national trait" to report items found in public places in Japan, he told AFP. "We pass down this custom of reporting things we picked up, from parents to children."

Around 80 staff at the police center in Tokyo's central Iidabashi district ensure items are well organized using a database system, its director Harumi Shoji told AFP.

Everything is tagged and sorted to hasten a return to its rightful owner.

ID cards and driving licenses are most frequently lost, Shoji said.

- Flying squirrels, iguanas -

But dogs, cats and even flying squirrels and iguanas have been dropped off at police stations, where officers look after them "with great sensitivity" -- consulting books, online articles and vets for advice.

More than four million items were handed in to Tokyo Metropolitan Police last year, with about 70 percent of valuables such as wallets, phones and important documents successfully reunited with their owners.

"Even if it's just a key, we enter details such as the mascot keychain it's attached to," Shoji said in a room filled with belongings, including a large Cookie Monster stuffed toy.

Over the course of one afternoon, dozens of people came to collect or search for their lost property at the center, which receives items left with train station staff or at small local police stations across Tokyo if they are not claimed within two weeks.

If no one turns up at the police facility within three months, the unwanted item is sold or discarded.

The number of lost items handled by the center is increasing as Japan welcomes a record influx of tourists post-pandemic, and as gadgets become smaller, Shoji said.

Wireless earphones and hand-held fans are an increasingly frequent sight at the lost-and-found center, which has been operating since the 1950s.

But a whopping 200 square meters is dedicated to lost umbrellas -- 300,000 of which were brought in last year, with only 3,700 of them returned, Shoji said.

"We have a designated floor for umbrellas... during the rainy season, there are so many umbrellas that the umbrella trolley is overflowing and we have to store them in two tiers."