Football Is Back and We Are Grateful but a Crowd Is Not a Sound Effect

Pictures of Everton fans adorn the Gwladys Street end at Goodison Park for last week’s Merseyside derby. Photograph: Tom Jenkins/NMC Pool/The Guardian
Pictures of Everton fans adorn the Gwladys Street end at Goodison Park for last week’s Merseyside derby. Photograph: Tom Jenkins/NMC Pool/The Guardian
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Football Is Back and We Are Grateful but a Crowd Is Not a Sound Effect

Pictures of Everton fans adorn the Gwladys Street end at Goodison Park for last week’s Merseyside derby. Photograph: Tom Jenkins/NMC Pool/The Guardian
Pictures of Everton fans adorn the Gwladys Street end at Goodison Park for last week’s Merseyside derby. Photograph: Tom Jenkins/NMC Pool/The Guardian

Nothing really prepares you for watching a Premier League game without a crowd for the first time. I was at Stamford Bridge on Thursday night to watch Chelsea v Manchester City and – after completing my temperature check, filling out my health questionnaire and negotiating the dozen or so security checkpoints – what I encountered was something bare and brutal: football stripped to its bones, condensed to its basic raw materials.

Perhaps the most startling thing was not how inauthentic it felt, but how real. You realize how small a stadium really is, how much flesh and longing we pack into these four walls. You realize, too, how much it means to those involved. The normal frames of reference – school football, youth football, training games, Sunday League – do not really apply here. Perhaps this is as much projection as reality, but you feel the freight of the occasion in every pass and barge and aerial duel. You hear Antonio Rüdiger bawling at his team-mates. Kevin De Bruyne barking: “NOW! NOW!” as he seeks a quick pass. Raheem Sterling screaming “OUR BALL, REF!” as if he’s pleading for clemency from the eternal fires of damnation, rather than a throw-in level with the 18-yard box.

You realize how much our interpretation of football is mediated not by the players themselves, but by the Pavlovian cues supplied by those watching it. The dangerous tackle is really just a scandalized roar. The “oooh” when a shot goes just wide is subtly different from the “ohhh” when it hits the post. And so it’s easy to forget that these are not little stick men in colored shirts bobbing around the screen for our entertainment, but discrete human entities for whom this is life itself.

One of the few benefits of football behind closed doors has been to offer us a glimpse of this rich undergrowth, to hold a cupped ear to the fourth wall and listen to its cries and whispers. Viewers watching Brighton v Arsenal on BT Sport’s red button will have heard the piercing scream of Bernd Leno as he crumpled to the turf under the challenge of Neal Maupay.

Those watching Parma v Inter on Sunday night, meanwhile, will now know exactly how Romelu Lukaku feels when he’s unmarked at the back post and Victor Moses messes up a simple cross: “YES, VICTOR! VICTOR! FUCKING HELL!” And yet, in these first weeks of the restart, the majority of broadcasters have decided to offer us something different. Perhaps influenced by the stark alienation that many viewers experienced on the Bundesliga’s return last month, most matches have been shown with something called “EA Sports Atmospheric Audio”: pre-recorded crowd sounds taken from the Fifa video games.

This option is usually offered by default, with the unadulterated version usually hidden behind the red button. The result is a curious simulacrum of what a football match actually sounds like: familiar enough to anybody who grew up playing computer games, but still a little surreal when attached to the real thing. The short delay between event and reaction is but one problem. Who decides, for example, whether a refereeing decision is contentious enough to be booed? How much time does a visiting goalkeeper need to waste before he earns the furious barracking of an impatient home crowd? And, more importantly, does anybody find all this – the idea of some producer in a studio having an effects button marked “Goal” or “Save”, like a wacky breakfast radio DJ – a bit sinister?

After all, a football crowd is more than a sound effect. It’s a living, breathing organism. It’s a collective enterprise in which individual voices can still be heard. It rises and falls and seethes and sneers and occasionally leaves 10 minutes early to beat the traffic. It doesn’t simply react to what it sees; it’s an active participant, often scenting a shift in momentum long before it occurs on the pitch. It can be funny and filthy and senseless and racist. And it strikes me that trying to reduce all this to a set of buttons, to bottle it and sprinkle it all over the broadcast like grated parmesan, says a lot about how football now sees its live audience.

Of course, the live event and the broadcast product have been diverging for some time. While TV viewers are treated to replays, live stats and expert(ish) analysis, the match-going fan has been subjected to an increasing roll-call of indignities: ruinous prices, inadequate transport, kick-off times moved on a whim. But this is the first real admission that the stadium crowd exists not simply as a lower priority than the television audience, but as its servant: essentially, content producers whose function is to embellish the “main” product.

Meanwhile, televised football takes one more step down the road to scripted entertainment: a curated show sold to us not on the basis of authenticity but on escapism. And I have to admit: after a while, the fake crowd noise begins to blend into the background. Eventually you simply stop noticing it. You stop seeing the swathes of empty seats. You stop registering the weirdness. Your eyes glaze over a little. You forget that all this is taking place in the midst of a global pandemic, and simply lose yourself in these little stick men in their colored shirts, bobbing around the screen for our entertainment. United are 1-0 up. That was a good chance, though. The 4/1 on the draw looks good value. Might grab another beer out of the fridge. Everything feels normal.

The Guardian Sport



Frank Insists Spurs Owners Are ‘Super Committed’

Tottenham manager Thomas Frank celebrates after winning the UEFA Champions League match between Eintracht Frankfurt and Tottenham Hotspur, in Frankfurt Main, Germany, 28 January 2026. (EPA)
Tottenham manager Thomas Frank celebrates after winning the UEFA Champions League match between Eintracht Frankfurt and Tottenham Hotspur, in Frankfurt Main, Germany, 28 January 2026. (EPA)
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Frank Insists Spurs Owners Are ‘Super Committed’

Tottenham manager Thomas Frank celebrates after winning the UEFA Champions League match between Eintracht Frankfurt and Tottenham Hotspur, in Frankfurt Main, Germany, 28 January 2026. (EPA)
Tottenham manager Thomas Frank celebrates after winning the UEFA Champions League match between Eintracht Frankfurt and Tottenham Hotspur, in Frankfurt Main, Germany, 28 January 2026. (EPA)

Thomas Frank said Tottenham's much-maligned owners are "super committed" to the club despite their struggle to make signings during the January transfer window.

Spurs will face one of the targets they missed out on this weekend when Manchester City arrive in north London with Ghana forward Antoine Semenyo in their ranks.

Frank revealed the former Bournemouth star had been one of Tottenham's top targets before he decided to join City in a £65 million ($89 million) deal this month.

With the window shutting on Monday, Tottenham's only major signing is England midfielder Conor Gallagher from Atletico Madrid, while last season's leading scorer Brennan Johnson has been sold to Crystal Palace.

Languishing in 14th place in the Premier League, they have also lost James Maddison, Mohammed Kudus, Richarlison, Rodrigo Bentancur, Ben Davies and Lucas Bergvall to longer-term injuries.

But Frank rejected claims that majority owner ENIC, an investment group run by the Lewis family trust, is not committed enough to Tottenham.

"I can promise that the Lewis family is super committed to this project. They want to do everything and I would go against my rule, hopefully only once, that there's no doubt it's clear that the club wanted to sign Semenyo," he said.

"They did everything. I think that's a clear signal that the Lewis family is very committed."

Frank has been under intense pressure in his first season after arriving from Brentford, though he led Tottenham into the Champions League last 16 on Wednesday.

Told that a protest against the owners is planned by fan group "Change for Tottenham" before and during the City game on Sunday, Frank said they should appreciate the difficulties of the transfer window.

Referring to the "Football Manager" video game, he said: "The fans just want the best for the club. Just like I want.

"The owners, the staff, the players, everyone wants the best for the club, but I also think it's fair to say that the transfer window is not Football Manager, unfortunately.

"It would be a lot easier, but also a little bit more boring. It is very difficult the transfer market. It's an art, it's craftsmanship."


Hail Toyota International Baja Rally Begins 2026 Edition with 414-Kilometer Stage

The event highlights Hail’s status as a global hub for desert rallying - SPA
The event highlights Hail’s status as a global hub for desert rallying - SPA
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Hail Toyota International Baja Rally Begins 2026 Edition with 414-Kilometer Stage

The event highlights Hail’s status as a global hub for desert rallying - SPA
The event highlights Hail’s status as a global hub for desert rallying - SPA

The first main stage of the 2026 Hail Toyota International Baja Rally kicked off Friday north of Hail, featuring 93 competitors across multiple racing categories and covering a total distance of 414 kilometers, including a challenging 242-kilometer special stage.

This edition of the rally is a high-stakes event, serving as a pivotal round for five major championships: FIA World Baja Cup, FIA Middle East Baja Cup, FIM Bajas World Cup, FIM Asia Baja Cup, and Saudi Toyota Championship Rallies, SPA reported.

The event highlights Hail’s status as a global hub for desert rallying, attracting international talent and elite machinery to the Kingdom’s rugged terrain.


Alcaraz and Djokovic to Meet in Australian Open Final after Epic Semifinal Wins

 Melbourne Park, Melbourne, Australia - January 30, 2026 Spain's Carlos Alcaraz in action during his semi final match against Germany's Alexander Zverev REUTERS/Hollie Adams
Melbourne Park, Melbourne, Australia - January 30, 2026 Spain's Carlos Alcaraz in action during his semi final match against Germany's Alexander Zverev REUTERS/Hollie Adams
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Alcaraz and Djokovic to Meet in Australian Open Final after Epic Semifinal Wins

 Melbourne Park, Melbourne, Australia - January 30, 2026 Spain's Carlos Alcaraz in action during his semi final match against Germany's Alexander Zverev REUTERS/Hollie Adams
Melbourne Park, Melbourne, Australia - January 30, 2026 Spain's Carlos Alcaraz in action during his semi final match against Germany's Alexander Zverev REUTERS/Hollie Adams

Carlos Alcaraz and Novak Djokovic will meet in the Australian Open final after each came through epic, momentum-swinging, five-set semifinals on Friday.

Top-ranked Alcaraz fended off No. 3 Alexander Zverev 6-4, 7-6 (5), 6-7 (3), 6-7 (4), 7-5 in a match that started in the warmth of the afternoon and, 5 hours and 27 minutes later, became the longest semifinal ever at the Australian Open, The AP news reported.

That pushed the start of Djokovic's match against defending champion Jannik Sinner back a couple of hours and the 24-time major winner finally finished off a 3-6, 6-3, 4-6, 6-4, 6-4 win just after 1:30 a.m.

Djokovic is into his 11th Australian Open final after ending his streak of semifinal exits at four consecutive majors.

Alcaraz is into his first title match at Melbourne Park, and aiming to be the youngest man ever to complete a career Grand Slam.