35 Years after Live Aid, Bob Geldof Assesses Personal Toll

Live Aid rocked the world via satellite on July 13, 1985. (Getty Images)
Live Aid rocked the world via satellite on July 13, 1985. (Getty Images)
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35 Years after Live Aid, Bob Geldof Assesses Personal Toll

Live Aid rocked the world via satellite on July 13, 1985. (Getty Images)
Live Aid rocked the world via satellite on July 13, 1985. (Getty Images)

The legendary Live Aid concerts 35 years ago did a lot of good — helping reduce African famine and putting a spotlight on the world’s poorest nations. But it wasn't always good for one of its key organizers.

Irish rock star Bob Geldof may have earned awards and cheers for pulling off 1985′s transcontinental music event, though it took a toll on his personal life and career.

Live Aid changed Geldof from frontman of the Boomtown Rats singing their hit “I Don’t Like Mondays” to something more divine. “I became Saint Bob,” Geldof told The Associated Press in an interview earlier this year.

He said he wasn’t happy about the glory that came with his charity work. “I hated it. It became impossible,” Geldof said. “For a while I was bewildered. I didn’t have much money at the time. It impinged entirely on my private life. It probably ended up costing me my marriage.”

The whole thing began with Band Aid, an all-star group in the UK organized by Geldof and recording artist Midge Ure that included Bono, Phil Collins, George Michael and numerous others on the 1984 single, “Do They Know It’s Christmas?” with proceeds going to Ethiopian famine relief.

Geldof then appeared on follow-up American version, “We Are the World” in 1985. Later that summer, he helped organize Live Aid, the most ambitious global television event of its time.

He suddenly found himself an unlikely celebrity.

“It wasn’t because of my superior musical excellence, like Elvis or the Beatles," Geldof said. "Billions of people made me the man of the hour.”

The Live Aid concerts held in London and Philadelphia raised over $100 million. Those shows included performances by Queen, U2, Led Zeppelin, Madonna, and dozens of others. Twenty years later, he hosted the Live 8 concerts and got the industrialized nations to pledge an increase in aid to Africa by $25 billion.

While Geldof’s altruism helped make the world a little better, he said he was no longer able to do what he loved: play music.

“I wasn’t allowed go back to my job. I’m a pop singer. That’s literally how I make my money. That’s my job. I get up in the morning, if I’m in the mood. I’ll try and write tunes. I’ll go and try and rehearse," he said. "And I couldn’t. And no one was interested. Saint Bob, which I was called, wasn’t allowed to do this anymore because it’s so petty and so meaningless. So, I was lost.”

Geldof is glad he and his fellow musicians pulled off their activist concerts because he doesn’t believe the world is the same today as it was during the time of Live Aid or even Live 8.

“It was the end of that political period of cooperation and consensus and compromise. Would that happen today? No. You just have to look at the clowns running the planet to understand that could never happen again,” Geldof said.

Earlier this year, Geldof finally got back to music and released a new album with the Boomtown Rats, “Citizens of Boomtown,” their first album since 1984′s “In the Long Grass.”

Thirty-five years after Live Aid, Geldof remains humbled by his accomplishments, and proud he’s followed a tradition of activist-musicians, like Woody Guthrie, who Geldof cites as one of the main influences of the Boomtown Rats, a band that started during one of Ireland’s most tumultuous times.

“We made a series of records, which became hits – which, of course, helped to change the country a bit. It helped to change music. And then through Band Aid and Live Aid we helped to change the world a little bit, and then we stopped.”



Gl-icked? Movie Theaters Pin Hopes on Big 'Wicked,' 'Gladiator' Weekend

'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
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Gl-icked? Movie Theaters Pin Hopes on Big 'Wicked,' 'Gladiator' Weekend

'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP

US movie theaters are hoping the lightning-in-a-bottle magic of last year's "Barbenheimer" phenomenon can strike again this weekend, with the simultaneous release of two of 2024's most hyped films: "Wicked" and "Gladiator II."
"Wicked" is the movie adaptation of the hit Broadway musical, starring pop sensation Ariana Grande, while "Gladiator II" marks Ridley Scott's return to ancient Rome, 24 years after his epic original won the best picture Oscar.
Whether audiences will embrace the tongue-in-cheek "Glicked" (or "Wickiator") memes being hopefully circulated by marketing departments -- or even dress up in witch hats and togas -- remains to be seen.
But cinema lobbies and shopping malls across the country are being daubed in the pink-and-green shades of the "Wicked" witches, and kitted out with cardboard miniature Colosseums, ahead of a period that analysts say will be crucial for the industry, AFP said.
"I am certain that this is going to be the biggest Thanksgiving the industry has ever seen," said Jordan Hohman, an executive at Phoenix Theatres.
"Wicked" alone is "the biggest opening film in terms of advance sale tickets" in the US chain's 24-year history, currently pacing 63 percent ahead of "Barbie," added president Cory Jacobson.
While rival Hollywood studios have traditionally been wary of launching two major films on the same weekend, the record-breaking summer of 2023 showed it can be mutually beneficial -- with the right movies.
Like "Barbie" and "Oppenheimer," the female-skewing "Wicked" and male-focussed "Gladiator II" are "oriented to different audiences," said analyst David A. Gross, of Franchise Entertainment Research.
"Wicked" has inspired promotional tie-ins like a makeup line and a cupcake kit, while "Gladiator" ads have been ubiquitous during NFL telecasts.
"There is zero issue in terms of stepping on each other's feet," said Gross.
Still, matching the heady heights of "Barbie" and "Oppenheimer" will be a tough ask. Those films took $245 million combined on their opening weekend in North America alone.
"Barbenheimer was an example of two films massively over-performing... an unexpected best-case scenario," cautioned Daniel Lora, senior VP of content strategy for Boxoffice Media.
But part of the industry's current bullishness comes from another massive film, Disney's "Moana 2," which will join "Wicked" and "Gladiator II" in multiplexes just a week later.
"I don't think this is a two-picture experience. I think it's a three-picture experience," said Jacobson.
Marketing blitz
Should the next few weeks live up to hopes, it will come at a much-needed time for Hollywood.
Despite a profitable summer featuring hit sequels like "Inside Out 2" and "Deadpool & Wolverine," 2024 has been a mixed bag for an industry still dreaming of a return to pre-pandemic numbers.
The first five months of the year were hampered by a thin release schedule, stemming from the production delays caused by Hollywood strikes and Covid.
The fall has also been a disappointment, with box office dud "Joker: Folie A Deux" foremost among a series of flops and middling releases.
But the early signs for this weekend look promising.
"Gladiator II" opened in dozens of other countries last week, taking a whopping $87 million overseas. Paramount will be hoping for similar numbers in the US this weekend.
"Wicked," from Universal, the studio behind "Oppenheimer," is predicted to take north of $100 million this weekend in North America alone.
Both movies have benefited from long, expensive marketing campaigns.
At a major Las Vegas movie theater convention in April, Paramount began their annual presentation with an executive riding into the Caesars Palace arena on a chariot flanked by Roman soldiers.
Universal's presentation ended with thousands of plastic flowers held aloft by audience members to create a giant green-and-pink "Wicked" themed electronic lightshow.
Eight months later, both studios will learn if those strategies have converted into ticket sales.
"When something really catches fire, and it's not just a marketing campaign flogging it, honestly it can just take off and go higher than anybody can predict," said Gross.
"So let's see what happens."