It’s Time to Re-Re-Re-Meet the Muppets

In a nod to the original “Muppet Show,” “Muppets Now” features sketches set at Muppet Labs. Among the inventions tested there is the Infern-O-Matic, which reduces everyday items to piles of ashes.
In a nod to the original “Muppet Show,” “Muppets Now” features sketches set at Muppet Labs. Among the inventions tested there is the Infern-O-Matic, which reduces everyday items to piles of ashes.
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It’s Time to Re-Re-Re-Meet the Muppets

In a nod to the original “Muppet Show,” “Muppets Now” features sketches set at Muppet Labs. Among the inventions tested there is the Infern-O-Matic, which reduces everyday items to piles of ashes.
In a nod to the original “Muppet Show,” “Muppets Now” features sketches set at Muppet Labs. Among the inventions tested there is the Infern-O-Matic, which reduces everyday items to piles of ashes.

At the dawn of “The Muppet Show” in the late 1970s, a visit to the Muppet Labs consisted of watching its nebbishy proprietor, Dr. Bunsen Honeydew, demonstrate misbegotten inventions like an exploding hat or a self-destructing necktie with a brief burst of pyrotechnics, a canned explosion sound and a puff of smoke.

Today, a return visit to those labs on the Disney+ series “Muppets Now” features Honeydew and his agitated assistant, Beaker, using a homemade device called the Infern-O-Matic to reduce everyday items — a carton of eggs, a wall clock, a guitar — to smoldering piles of ashes.

If this scene from “Muppets Now” feels manic and combustible — and even a bit familiar — that is by design: as Leigh Slaughter, vice president of the Muppets Studio, explained recently, she and her colleagues are hopeful that this series will conjure up “that true Muppet anarchy — that complete chaos.”

She added: “If they’re going to take on real-world science, we thought, we have to burn things. We have to drop things. We have to blow things up.”

“Muppets Now,” a six-episode series that debuts on July 31, is both Disney’s attempt to bring those familiar, fuzzy faces to its streaming service and a parody of internet content. Its segments feature characters like Miss Piggy and the Swedish Chef in rapid-fire comedy sketches that lampoon popular online formats.

The new series also strives to reconnect the Muppets with the disorderly sensibility they embodied in the era of “The Muppet Show” and get back to basics after other recent efforts to reboot the characters fizzled out.

“The thinking is to stop trying so hard to be like everybody else and just be the Muppets,” said Bill Barretta, a veteran Muppet performer and an executive producer of “Muppets Now.” “Let’s celebrate the fact that they all have to deal with each other and just be silly and play and entertain again.”

Nearly 45 years after its debut, “The Muppet Show” (which originally ran in syndication from 1976 to 1981) remains a high-water mark for the franchise. Fueled by the subversive imagination of the Muppets creator, Jim Henson, and a small band of like-minded performers and writers, it was a backstage showbiz satire bolstered by kitschy celebrity hosts and a madcap attitude inherited from sketch shows like “Saturday Night Live” (where the Muppets had previously appeared) and “Monty Python’s Flying Circus.”

The popularity of “The Muppet Show” paved the way for hit films like “The Muppet Movie” (1979) which tempered the mayhem of the TV series with a sentimental streak and endeared founding performers like Henson and Frank Oz to a generation of viewers.

But keeping the Muppets relevant to modern audiences has proved elusive, particularly since they were acquired by Disney in 2004. (The Muppet characters created for “Sesame Street” remain the property of Sesame Workshop, a nonprofit organization, while other shows like “Fraggle Rock” are owned by the Jim Henson Company.)

A 2011 film, “The Muppets,” written by Nicholas Stoller and Jason Segel (“Forgetting Sarah Marshall”) was a critical and commercial hit that won an Academy Award for its song “Man or Muppet,” written by Bret McKenzie. But a 2014 follow-up, “Muppets Most Wanted,” was a disappointment and quickly curtailed the revival.

In 2015, an ABC sitcom called “The Muppets” drew attention for its single-camera mockumentary style (similar to shows like “The Office”) and a plotline in which Kermit and Miss Piggy broke up. But the show was not well-received; it was troubled by staff changes and canceled after one season.

Barretta, who plays Muppets like Rowlf the Dog and Pepe the King Prawn, said the approach of that sitcom “was too much, too stereotypical of the characters.”

Dan Silver, who is vice president of original unscripted content for Disney+, agreed that serialized plot twists were not necessarily going to bring viewers back to the Muppets. “Sometimes it’s not about if Piggy and Kermit are going to get together,” he said. “It’s about, how does that make something funny in a skit?”

The Muppets have had other contemporary successes that seemed to point to a path forward, including a 2009 viral video in which they performed Queen’s pop-rock operetta “Bohemian Rhapsody,” and a live show presented at the Hollywood Bowl (in 2017) and London’s O2 Arena (in 2018).

Eric Jacobson, a Muppets performer who now plays Fozzie and Miss Piggy, said that the live concerts were a crucial step in steering the puppet troupe back to its fundamental values.

“They were very collaborative experiences,” Jacobson said of the shows, which included classic Muppets numbers like “Mahna Mahna” and “Rainbow Connection.”

“There was a real conscious effort to go back to the Muppets’ roots, to play up the personalities and that sense of abandon that people really respond to,” he added.

Last year, Disney announced that it was working with the Muppets Studio to create a new sketch show. (Another planned Muppets series being prepared by Adam Horowitz and Edward Kitsis of “Once Upon a Time” and Josh Gad of “Frozen” was halted around this time amid creative differences.)

Silver, the Disney+ executive, said that “Muppets Now” should reflect the elasticity of the underlying property. Like Mickey Mouse or the Simpsons, he said, the Muppets are meant to “live among us — they’re not a nostalgia play, they just exist in whatever time we’re in.”

What makes the Muppets work, he said, can be found in something as rudimentary as the early test footage for “The Muppet Movie” that shows Henson and Oz roaming the countryside as they ad-lib dialogue for Kermit the Frog, Miss Piggy and Fozzie Bear.

“It’s just Jim and Frank figuring out, how do you put them in the real world outside a studio?” Silver said. “It’s completely improvised and it’s hilarious. The whole framework was there. It just needed to be appropriated into today.”

The structure of “Muppets Now,” he said, was also suggested by going back to the early days and taking a cue from the original “Muppet Show,” which was in part a sendup of comedy-variety programs of the 1960s and 70s. As Silver put it: “If ‘The Muppet Show’ was a subversion of Sonny and Cher and Ed Sullivan, what would that be in this day and age? And the answer is YouTube.”

Taking the programming formats of streaming video and populating them with its antic characters, “Muppets Now” gives us segments like a beauty and lifestyle video blog hosted by Miss Piggy; a cooking competition with the Swedish Chef; and a high-octane Muppet Labs science test with Dr. Honeydew and Beaker.

Most of the sketches were filmed last summer, amid a process that the Muppet performers said was collaborative and open to a wide range of inputs.

“When we’re on set, there is discussion among the Muppet performers with the writer and the producer and director,” said Matt Vogel, who plays Kermit the Frog.

“We’ll talk it through before we shoot something,” Vogel said, “and even when we’re shooting things, the Muppet performers are pretty adept at ad-libbing as long as it’s character-appropriate.”

Still, some remaining footage for interstitial segments was produced during the coronavirus pandemic. This required performers to record themselves at home and required spouses, partners and children to lend a hand or keep quiet during their creation.

The New York Times



Gl-icked? Movie Theaters Pin Hopes on Big 'Wicked,' 'Gladiator' Weekend

'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
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Gl-icked? Movie Theaters Pin Hopes on Big 'Wicked,' 'Gladiator' Weekend

'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP

US movie theaters are hoping the lightning-in-a-bottle magic of last year's "Barbenheimer" phenomenon can strike again this weekend, with the simultaneous release of two of 2024's most hyped films: "Wicked" and "Gladiator II."
"Wicked" is the movie adaptation of the hit Broadway musical, starring pop sensation Ariana Grande, while "Gladiator II" marks Ridley Scott's return to ancient Rome, 24 years after his epic original won the best picture Oscar.
Whether audiences will embrace the tongue-in-cheek "Glicked" (or "Wickiator") memes being hopefully circulated by marketing departments -- or even dress up in witch hats and togas -- remains to be seen.
But cinema lobbies and shopping malls across the country are being daubed in the pink-and-green shades of the "Wicked" witches, and kitted out with cardboard miniature Colosseums, ahead of a period that analysts say will be crucial for the industry, AFP said.
"I am certain that this is going to be the biggest Thanksgiving the industry has ever seen," said Jordan Hohman, an executive at Phoenix Theatres.
"Wicked" alone is "the biggest opening film in terms of advance sale tickets" in the US chain's 24-year history, currently pacing 63 percent ahead of "Barbie," added president Cory Jacobson.
While rival Hollywood studios have traditionally been wary of launching two major films on the same weekend, the record-breaking summer of 2023 showed it can be mutually beneficial -- with the right movies.
Like "Barbie" and "Oppenheimer," the female-skewing "Wicked" and male-focussed "Gladiator II" are "oriented to different audiences," said analyst David A. Gross, of Franchise Entertainment Research.
"Wicked" has inspired promotional tie-ins like a makeup line and a cupcake kit, while "Gladiator" ads have been ubiquitous during NFL telecasts.
"There is zero issue in terms of stepping on each other's feet," said Gross.
Still, matching the heady heights of "Barbie" and "Oppenheimer" will be a tough ask. Those films took $245 million combined on their opening weekend in North America alone.
"Barbenheimer was an example of two films massively over-performing... an unexpected best-case scenario," cautioned Daniel Lora, senior VP of content strategy for Boxoffice Media.
But part of the industry's current bullishness comes from another massive film, Disney's "Moana 2," which will join "Wicked" and "Gladiator II" in multiplexes just a week later.
"I don't think this is a two-picture experience. I think it's a three-picture experience," said Jacobson.
Marketing blitz
Should the next few weeks live up to hopes, it will come at a much-needed time for Hollywood.
Despite a profitable summer featuring hit sequels like "Inside Out 2" and "Deadpool & Wolverine," 2024 has been a mixed bag for an industry still dreaming of a return to pre-pandemic numbers.
The first five months of the year were hampered by a thin release schedule, stemming from the production delays caused by Hollywood strikes and Covid.
The fall has also been a disappointment, with box office dud "Joker: Folie A Deux" foremost among a series of flops and middling releases.
But the early signs for this weekend look promising.
"Gladiator II" opened in dozens of other countries last week, taking a whopping $87 million overseas. Paramount will be hoping for similar numbers in the US this weekend.
"Wicked," from Universal, the studio behind "Oppenheimer," is predicted to take north of $100 million this weekend in North America alone.
Both movies have benefited from long, expensive marketing campaigns.
At a major Las Vegas movie theater convention in April, Paramount began their annual presentation with an executive riding into the Caesars Palace arena on a chariot flanked by Roman soldiers.
Universal's presentation ended with thousands of plastic flowers held aloft by audience members to create a giant green-and-pink "Wicked" themed electronic lightshow.
Eight months later, both studios will learn if those strategies have converted into ticket sales.
"When something really catches fire, and it's not just a marketing campaign flogging it, honestly it can just take off and go higher than anybody can predict," said Gross.
"So let's see what happens."