The Treasures of the ‘Golden Pharaoh’ Attract Visitors to Hurghada Museum

A selection of items on display as part of the Golden Pharoah exhibition at the Hurghada Museum
A selection of items on display as part of the Golden Pharoah exhibition at the Hurghada Museum
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The Treasures of the ‘Golden Pharaoh’ Attract Visitors to Hurghada Museum

A selection of items on display as part of the Golden Pharoah exhibition at the Hurghada Museum
A selection of items on display as part of the Golden Pharoah exhibition at the Hurghada Museum

The treasures of Tutankhamun, nicknamed “the Golden Pharaoh,” have been attracting visitors to the Hurghada Museum although it has only been six months since it was inaugurated despite the repercussions of the coronavirus pandemic on tourism in Egypt.

Visitors flocked to the temporary exhibition considered to be the first of its kind, in which 10 rare artifacts from the Tut Collection that has returned to Egypt after its long tour abroad, including Los Angeles, Paris and London, are on display.

“The Tutankhamun: Treasures of the Golden Pharaoh” exhibition was an unprecedented success, especially in France, where cultural exhibition records were smashed, as it drew more than 1.4 million visitors in six months in 2019.

The Egyptian Ministry of Tourism and Antiquities revealed that the Supreme Council of Antiquities decided to temporarily display 10 of these artifacts in the Hurghada Museum and 10 others in the Sharm El-Sheikh Museum which will open at the end of this year.

“The museum, which was officially inaugurated at the end of last February, was able to attract foreign tourists despite the repercussions of the coronavirus pandemic on the tourism sector worldwide,” Khaled Mahfouz, a representative of the private sector’s contributors to the Hurghada Museum, told Asharq Al-Awsat.

He pointed out that “Tutankhamun’s exhibition attracted many of the foreign tourists in the city, especially as it is a good opportunity to familiarize with the life of the famous Pharaoh and see the museum’s other collections.”

He added that the Egyptian Ministry of Tourism and Antiquities seeks to overcome the coronavirus crisis with a series of measures, including opening domestic tourism with the implementation of tight measures, then reopening the door to foreign tourists in conjunction with the resumption of air traffic and opening archaeological sites and museums throughout the country.

The “Golden Pharaoh’s” artifacts will remain in the Hurghada Museum until their transfer to the permanent exhibition headquarters in the Grand Egyptian Museum, scheduled to open in 2021.

Moamen Othman, head of the Museums Sector at the Ministry of Tourism and Antiquities, recently confirmed in a press release that “the exhibition of these treasures in the Hurghada Museum is the first of its kind outside the Egyptian Museum in Tahrir.”

The gilded wooden statue of deity Ptah, the exhibition’s main artifact, will be on display alongside a statue of Ushabti wearing a golden ferret, a colorful Canopic Jar Lid in the shape of the king’s face, a statue of Ushabti wearing a khepresh and holding a comet and mace, a statue of Ushabti statue wearing a wig, bronze rearing cobra and a golden pendant, a blue-colored faience headrest, Tutankhamun’s chair with ebony and ivory inlays and other artifacts.

The Hurghada Museum is the first to be built through a partnership between the government and the private sector. Its revenues will be shared by the company that covered the construction costs - EGP 160 million (around USD 10 million) - and the state.

The Hurghada Museum highlights the beauty and luxuries of Egyptian civilization through the centuries. It includes artifacts that exemplify the tools used for comfort in their homes, their furniture, and their ornaments, including hair accessories, clothes, and their creams and perfumes.

It also includes the tools Egyptians have used for sports, hunting and playing music, in addition to pictures from parties dating back from the Pharaonic era and reaching the modern era. Also on display is a collection of items belonging to Muhammad Ali’s family, which were taken from other museums, such as the Royal Jewelry Museum in Alexandria and the Abdeen Palace Museum in Cairo.



Al-Qatif Street Food Festival Celebrates Saudi Culinary Arts

The event features six pavilions that allow visitors to explore a wide variety of foods and beverages made from local ingredients, reflecting the Kingdom’s diverse environments and regional flavors - SPA
The event features six pavilions that allow visitors to explore a wide variety of foods and beverages made from local ingredients, reflecting the Kingdom’s diverse environments and regional flavors - SPA
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Al-Qatif Street Food Festival Celebrates Saudi Culinary Arts

The event features six pavilions that allow visitors to explore a wide variety of foods and beverages made from local ingredients, reflecting the Kingdom’s diverse environments and regional flavors - SPA
The event features six pavilions that allow visitors to explore a wide variety of foods and beverages made from local ingredients, reflecting the Kingdom’s diverse environments and regional flavors - SPA

The Culinary Arts Commission launched Al-Qatif Street Food Festival, which runs until December 30, 2025, offering visitors a rich cultural experience that highlights Saudi culinary arts in a setting that reflects the authenticity and diversity of the Kingdom’s national cuisine, while reinforcing the presence of heritage within the contemporary cultural landscape.

The festival showcases Saudi food culture as a vital component of national identity through live cooking stations where traditional dishes are prepared and presented by culinary experts, SPA reported.

The event features six pavilions that allow visitors to explore a wide variety of foods and beverages made from local ingredients, reflecting the Kingdom’s diverse environments and regional flavors.

In addition to the culinary offerings, the festival presents a range of accompanying cultural experiences designed to enrich the visitor journey and encourage engagement with food as both an artistic and knowledge-based experience.

These include a dedicated children’s pavilion, interactive tasting spaces for dishes, and innovative beverage experiences inspired by Saudi agricultural products.


Want to Read More in 2026? Here's How to Revive Your Love of Books

A woman reads a book in the afternoon sun on a bench outside South Station in Boston, on Friday, May 31, 2024. (AP Photo/David Goldman, File)
A woman reads a book in the afternoon sun on a bench outside South Station in Boston, on Friday, May 31, 2024. (AP Photo/David Goldman, File)
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Want to Read More in 2026? Here's How to Revive Your Love of Books

A woman reads a book in the afternoon sun on a bench outside South Station in Boston, on Friday, May 31, 2024. (AP Photo/David Goldman, File)
A woman reads a book in the afternoon sun on a bench outside South Station in Boston, on Friday, May 31, 2024. (AP Photo/David Goldman, File)

People stop reading in adulthood for lots of reasons. But it’s never too late to turn the page on old habits and start again.

Curling up with a good book can reduce stress, increase creativity and boost empathy. A recent analysis of US government data found that the percentage of Americans who read for pleasure during an average day has fallen to 16% in 2023 from 28% in 2004. That includes not just books but audiobooks, e-books and periodicals like magazines, The AP news reported.

Some people say they're fatigued from years of assigned reading in school. Others don't have the time or would rather zone out by doom-scrolling on social media. And many just got out of the habit.

“It’s difficult for people who are really tired and busy to think about getting into reading if it’s not something they’re used to,” said Jacqueline Rammer, director of Menomonee Falls Public Library in Wisconsin.

For those looking to set reading goals or resolutions in 2026, here's how to get back into the habit.

Choose the right book When picking your next book, avoid dense nonfiction or a 500-page doorstop.

“Your first book should be something that you think will be joyful,” said Jocelyn Luizzi, a software engineer from Chicago who blogs about books.

Everyone's taste is different, so get recommendations from a variety of places including friends, booksellers and online communities like BookTok.

Rammer and her staff ask library visitors: What was the last book, TV show or movie that you really enjoyed? Then, they look for similar genres or themes.

Many libraries offer access to a service called NoveList which suggests “read-alikes” for various books and authors.

Set a reading routine To create a habit that sticks, “start by scheduling reading into your day,” said Gloria Mark, an attention span expert with the University of California, Irvine. Read five pages during a lunch break or right before bed.

If you're reading a physical book, Mark said to avoid distractions by keeping phones and laptops out of sight.

But experimenting with other formats can make reading more convenient. E-books are portable and audiobooks are a good candidate to accompany chores or the morning commute. You can likely access both for free by downloading an app called Libby and signing in with a library card.

Try to read in a quiet setting, but don't be afraid to make it a social activity. Many cities in the US and around the world host silent book clubs where people read their own books together in coffee shops and libraries.

Setting a reading goal for the year or joining a local library's winter reading challenge can help with motivation — but if it feels like added pressure, don't do it.

Shannon Whitehead Smith, a book blogger from the Atlanta area who also works in marketing, says scrolling through lists of other people's reads on social media and trackers like StoryGraph encourages her to keep the habit.

“Seeing all these other people reading motivates me to put my phone down and pick up this book that’s sitting beside me,” she said.

Feel free to skip a read if a book feels particularly sluggish, it's OK to put it down and start another. Reading “shouldn't feel like a burden,” said Jess Bone with University College London, who analyzed the survey data about American adults reading for pleasure.

Routine readers say the habit helps them stay curious and release the stress of the day. Rammer, the library director, reads mysteries rife with twists and turns, and romances that cycle through roller coasters of emotions.

Most of all, she likes books that end with a “happily ever after.”

“I think the guarantee of knowing that things are going to end up OK is really reassuring,” Rammer said.


Saudi Architecture and Design Commission Launches Graphic Design Association in Riyadh

The association aims to unify graphic design practitioners
The association aims to unify graphic design practitioners
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Saudi Architecture and Design Commission Launches Graphic Design Association in Riyadh

The association aims to unify graphic design practitioners
The association aims to unify graphic design practitioners

The Graphic Design Association has been launched in Riyadh under the patronage of the Saudi Architecture and Design Commission.

Sunday’s event, attended by officials and culture experts, marks a significant step in empowering graphic design talents.

The ceremony included a presentation outlining the association’s vision and operational plans for developing the graphic design sector. Key goals include supporting designers and enhancing their professional presence locally and internationally.

The association aims to unify graphic design practitioners, providing a framework that fosters skill development, stimulates innovation, and creates opportunities in the cultural sector.

Acting CEO of the Architecture and Design Commission Prince Nawaf bin Abdulaziz bin Ayyaf stressed that the association is vital for organizing the sector and improving professional practices, thereby enhancing its role in the cultural ecosystem.

The Graphic Design Association is one of the professional associations established under the Saudi Ministry of Culture, aimed at building an integrated system of organizations to empower practitioners across various cultural fields.