Royal Commission for AlUla, Monsha’at Partner to Unlock Region’s Economic Potential

FILE PHOTO: Visitors walk outside the tombs at the Madain Saleh antiquities site, AlUla, Saudi Arabia February 10, 2019. REUTERS/Stephen Kalin
FILE PHOTO: Visitors walk outside the tombs at the Madain Saleh antiquities site, AlUla, Saudi Arabia February 10, 2019. REUTERS/Stephen Kalin
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Royal Commission for AlUla, Monsha’at Partner to Unlock Region’s Economic Potential

FILE PHOTO: Visitors walk outside the tombs at the Madain Saleh antiquities site, AlUla, Saudi Arabia February 10, 2019. REUTERS/Stephen Kalin
FILE PHOTO: Visitors walk outside the tombs at the Madain Saleh antiquities site, AlUla, Saudi Arabia February 10, 2019. REUTERS/Stephen Kalin

The Royal Commission for AlUla (RCU) and the Saudi Arabian Government’s Small & Medium Sized Enterprises General Authority (Monsha’at) have signed an agreement that would benefit entrepreneurs and SMEs in the governorate.

“At the heart of the partnership is a plan to establish a new co-working space in AlUla where local SMEs and entrepreneurs can access support services to accelerate their growth, helping them succeed through the provision of knowledge and expertise and enhancing the entrepreneurial spirit to contribute to a sustainable, diversified economy in AlUla,” RCU said in a statement.

The agreement, signed by Amr AlMadani, RCU CEO, and Monsha’at Governor Saleh AlRasheed supports the region’s economic growth potential, including key industries such as tourism and agriculture, and reflects the Kingdom’s diversification as part of Vision 2030.

“Once developed, the incubator will facilitate access to established services, including the SME’s Governmental Registration, and support unique investment opportunities within AlUla. It will also bring access to Monsha’at’s services to AlUla,” said the statement.

“This collaboration with Monsha’at enhances AlUla’s economic diversity, building on AlUla’s vision and empowering local entrepreneurs and SMEs within a vibrant society: not only to harvest the benefits of the region’s development, but to be drivers of its transformation,” it quoted AlMadani as saying.

As for AlRasheed, he said the new agreement brings Monsha’at’s expertise and programs in SME incubation together with the extraordinary economic opportunities emerging in AlUla.

“With RCU, we will work to bring global practices in SME support to AlUla,” he added.

According to AlMadani, the SME incubation center aims to become a “Launchpad” for local entrepreneurs to unleash their energy, creativity and synergy to drive AlUla’s development.

This is the most recent in a series of initiatives to create new educational, professional, and developmental opportunities for locals to help them reach their full potential and maximize their contribution as members of the local community.



One Man Gored, 7 Others Bruised in Spain's Bull Running Festival

'Mozos' or runners take part in the second Running of the Bulls during the Sanfermines festival in Pamplona, Spain, 08 July 2025. The San Fermin festival runs until 14 July 2025. EPA/Daniel Fernandez
'Mozos' or runners take part in the second Running of the Bulls during the Sanfermines festival in Pamplona, Spain, 08 July 2025. The San Fermin festival runs until 14 July 2025. EPA/Daniel Fernandez
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One Man Gored, 7 Others Bruised in Spain's Bull Running Festival

'Mozos' or runners take part in the second Running of the Bulls during the Sanfermines festival in Pamplona, Spain, 08 July 2025. The San Fermin festival runs until 14 July 2025. EPA/Daniel Fernandez
'Mozos' or runners take part in the second Running of the Bulls during the Sanfermines festival in Pamplona, Spain, 08 July 2025. The San Fermin festival runs until 14 July 2025. EPA/Daniel Fernandez

A man was gored and seven others lightly injured on Tuesday, the second day of Pamplona's San Fermin festival in which thousands of people line the medieval city's narrow streets for the centuries-old tradition of running with bulls.

The man who was gored, identified only as being older than 25, was injured by a bull horn under his right armpit, a spokesperson for the city emergency services said.

"At this time, he is under observation but is in stable condition," she told reporters.

The seven others suffered bruises and contusions, some in the shoulder or head, Reuters reported.

In the festival's "encierros", or bull runs, fighting bulls are set loose in the streets and then race to reach the bullfight arena. Hundreds of aficionados, many wearing traditional white shirts with red scarves, run with them.

On Tuesday morning, one of the bulls stopped in the middle of his run, and charged the runners for several tense minutes.

The festival, which gained international fame from Ernest Hemingway's 1926 novel "The Sun Also Rises", lasts for one week in early July.

Participants are occasionally gored at the hundreds of such bull-running fiestas in Spain every year. Other injuries are common. At least 16 runners have lost their lives at the Pamplona festival down the years, the last in 2009.

As well as the morning bull runs and afternoon bullfights, the San Fermin festival features round-the-clock singing, dancing and drinking by revelers.
There are also religious events in honor of the saint.