Chopard, in collaboration with partner Attar United, opened its new design concept boutique located at the luxurious Kingdom Mall in Saudi Arabia. The mall is considered to be one of the major landmarks in the city of Riyadh.
White oak, leather, silk and velvet are the elements that have been chosen to preserve the boutique’s comfortable and charming atmosphere. The warmth of the new design is aimed at giving visitors the feeling of going into a private home. The store features sections dedicated to high-end jewelry, watches and accessories.
The Chopard boutique includes an exclusive VIP room to welcome selected guests into the world of Chopard in a warm and private ambiance.
“A boutique that combines the warmth and comfort of an elegant yet homely atmosphere, a place where every visitor can feel at home,” Chopard said in a statement describing the new outlet.
CEO of Attar United Company Mohammed Saddik Attar said: “We are delighted to welcome our clients in the new boutique and the fourth in the Kingdom of Saudi Arabia, in line with the expansion of Attar United Company.
Chopard is currently represented in 130 countries through 1,600 points of sale and 146 dedicated boutiques, located in the world’s major capitals and in shopping centers.