K-pop Titan BTS's Online Concert Draws More than 100 Million Fans

BTS fans watch the concert online at a cafe in Seoul, South Korea. (Reuters)
BTS fans watch the concert online at a cafe in Seoul, South Korea. (Reuters)
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K-pop Titan BTS's Online Concert Draws More than 100 Million Fans

BTS fans watch the concert online at a cafe in Seoul, South Korea. (Reuters)
BTS fans watch the concert online at a cafe in Seoul, South Korea. (Reuters)

More than 100 million fans of BTS tuned into an online concert by the K-pop boyband on Saturday, holding their signature light sticks and sharing messages in a chatroom.

Titled “Map of The Soul ON:E,” the virtual event came after the seven-member group scrapped its initial plan to hold an in-person show for a limited audience, in line with the South Korean government’s tightened social distancing curbs. The band had already cancelled planned world tours.

As many as 114 million fans watched the concert, propelled by the success of “Dynamite”, BTS’ first song entirely in English that topped the Billboard Hot 100 singles chart last month.

“You’re not here but I feel you here, as if I can hear your chants, and next time let’s really be here together,” vocalist V, or Kim Tae-hyung, told fans.

Since its 2013 debut, BTS has spearheaded a global K-Pop craze with catchy, upbeat music and dances, as well as lyrics and social campaigns aimed at empowering young people.

As the band performed, a background wall of small screens showed thousands of fans joining from across the world, many waving light sticks known as “army bombs”. A chatroom was opened to allow fans to post comments simultaneously.

In Seoul, a small group gathered at a fan-run, BTS-themed cafe to watch the concert together, though wearing masks and keeping a distance from each other.

“Their songs gave comfort in these tough times and made me a fan,” said An Ji-won, 40, after breaking down in tears as she watched the show.

“They sing to say everything will be OK and to cheer up, which I think is why all fans around the world love them.”



Netflix Subscriber Additions Likely Slowed, Growth Strategy in Focus

FILE PHOTO: The Netflix logo is shown on one of their Hollywood buildings in Los Angeles, California, US, July 12, 2023. REUTERS/Mike Blake/File Photo
FILE PHOTO: The Netflix logo is shown on one of their Hollywood buildings in Los Angeles, California, US, July 12, 2023. REUTERS/Mike Blake/File Photo
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Netflix Subscriber Additions Likely Slowed, Growth Strategy in Focus

FILE PHOTO: The Netflix logo is shown on one of their Hollywood buildings in Los Angeles, California, US, July 12, 2023. REUTERS/Mike Blake/File Photo
FILE PHOTO: The Netflix logo is shown on one of their Hollywood buildings in Los Angeles, California, US, July 12, 2023. REUTERS/Mike Blake/File Photo

Netflix could report its slowest subscriber additions in six quarters on Thursday as gains from a password-sharing crackdown ease, with investors looking for signs its nascent ad revenue business is accelerating.
The streaming giant likely added 4 million subscribers in the July-September period, according to analysts' estimates compiled by LSEG. Netflix originals such as "The Accident" and "The Perfect Couple" were among the top streamed titles in the US during the quarter, Nielsen data showed, according to Reuters.
As the pace of sign-ups slows, Netflix is trying to shift investor attention towards other performance measures including revenue growth and margins. It will stop reporting subscriber data from 2025.
"Their focus is to continue to grow subscribers at a healthy clip while also leveraging their scale, ability to raise prices and increase advertising dollars," said Pivotal Research analyst Jeff Wlodarczak.
The company's ad-supported plan has been growing but Netflix does not offer details on the tier's financial performance and does not expect it to become a primary driver of growth until 2026.
This has raised some concerns about its growth trajectory.
"They're making less than a billion dollars a year in the US on advertising, saying that doesn't make them look good," eMarketer television and streaming analyst Ross Benes said.
Some analysts have said the company needs to raise prices and phase out more of its ad free plans to nudge customers towards the tier with commercials as it usually brings in more revenue per user.
The company said in July last year it would stop offering the $9.99 a month basic plan without commercials to new users in the US and the UK, and phase it out for existing subscribers.
Netflix charges $6.99 per month in the US for the ad tier, while its standard plan without commercials is priced at $15.49 a month.
It has not raised the price of its standard plan since early 2022, while its ad-supported tier has been priced the same since its launch in late 2022.
The company, which operates in more than 190 countries, is expected to report ad revenue of $242.7 million in the third quarter, according to the average of estimates from three analysts compiled by LSEG. Overall revenue is expected to grow 14.3%, a slightly slower pace than the previous three months, to $9.76 billion.
To attract more advertisers, the streamer is focusing on live events including sports. Netflix will air the highly anticipated Jake Paul vs. Mike Tyson boxing fight in November, followed by its first NFL games in December.
The second season of hit South Korean drama series "Squid Game,” expected to release in December, could help the company draw subscribers in the last quarter of the year.
Netflix stock has risen 12.4% since it reported second-quarter results in July, compared with a 5% rise in the S&P 500 index.