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Google Pledges to Support Business Activities in Saudi Arabia

The brand logo of Alphabet Inc's Google is seen outside its office in Beijing. REUTERS/Thomas Peter
The brand logo of Alphabet Inc's Google is seen outside its office in Beijing. REUTERS/Thomas Peter
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Google Pledges to Support Business Activities in Saudi Arabia

The brand logo of Alphabet Inc's Google is seen outside its office in Beijing. REUTERS/Thomas Peter
The brand logo of Alphabet Inc's Google is seen outside its office in Beijing. REUTERS/Thomas Peter

The business sector has witnessed a challenging phase during the covid-19 pandemic, and many small businesses and individuals have been affected.

Google unveiled Wednesday an initiative to hasten the economic recovery of the MENA region through digital transformation. The Grow Stronger with Google program will offer tools, training and financial grants worth more than $13 million to empower local businesses and jobseekers, with a special focus in Saudi Arabia on supporting business activities in the fields of retail, tourism, and entrepreneurship.

According to the Arab Monetary fund, around six million jobs are at risk in the Arab world, and the most available vacancies in the Kingdom require applied digital skills.

As part of its regional program, Google pledges to help more than one million people and businesses in the MENA region to learn digital skills and grow their businesses by the end of 2021. The company will provide grants from Google.org, the company's philanthropic arm, and loans worth $4 million, as well as grants and advertising credits of more than $9 million for governments and businesses.

Asharq Al-Awsat attended a special digital meeting with Lino Kataruzzi, general manager of Google in MENA, in which he explained the reasons why Google launched this project, the targeted groups, and how digital opportunities can contribute to a stronger return of people, business activities, and societies in Saudi Arabia and the region.

He stressed that digital tools have become a mean of saving many people during the crisis, and that Google helps people acquire new skills, find jobs, and enhance the presence of commercial activities on the Internet, especially those working in the areas of retail and tourism, because they are most affected by the crisis.

He also stressed that Google is optimistic about the future of the region, and has great confidence that cooperation with local partners will accelerate the pace of economic recovery by taking advantage of digital transformation.

The "Go Strong with Google" program in Saudi Arabia includes 3 main areas, which are digital and cloud skills training, business guidance and direction, and digitization of local business activities.

As for the first area, Google will ink partnerships with local authorities, such as the Ministry of Communications and Information Technology (the Digital Giving Initiative), the Ministry of Tourism and Wadi Makkah, through which it will provide training on digital marketing to more than 50,000 students and commercial activities in the Kingdom, and will host digital training for technology companies.

As for the second area (mentoring and directing business activities), Google will launch the Google for Startups Accelerator program to support local entrepreneurs, so that the first group will include up to 15 startups from the region to participate in a 3-month program that provides guidance, direction and assistance from expert advisors. The company will also provide $1.1 million in grants from Google.org to Mercy Corps, the Arab Tourism Organization, and Youth Business International to direct business activities and entrepreneurs across the region.

The third area (digitizing local commercial activities in Saudi Arabia) includes the launch of the Market Finder service to help local businesses identify new markets and acquire global customers. It will also grant all retailers in Saudi Arabia, whether they are Google advertisers or not, the right to access the brand Google Shopping tab to list their products at no cost, which helps them communicate with more customers, in addition to listing 100,000 local businesses in Saudi Arabia on "My Business on Google" and providing the owners of these businesses with digital skills in partnership with Saudi Post.

The listing will also include 50,000 companies in the UAE in partnership with the Dubai Chamber of Commerce and Industry.

Google has trained 300,000 students, handicraft artists and commercial activities on digital marketing in the region in partnership with local authorities and institutions, such as the Ministry of Youth and Sports, the Egyptian Federation of Tourist Chambers, the Ministry of Communications and Information Technology (the Digital Giving Initiative), the Ministry of Tourism in Saudi Arabia, the Nama Foundation for the Advancement of Women, and the Mohammed bin Rashid Foundation for the Development of Small and Medium Enterprises in the UAE, in addition to supporting thousands of small businesses with limited resources by providing financial loans worth $3 million in cooperation with the Kiva Foundation, a digital platform to connect lenders and borrowers around the world.

In 2018, the company announced the launch of "Skills from Google," a training program on digital skills for Arabic speakers, from which about one million Arab youth have so far benefited.

You can visit the “Go big with Google” program at grow.google-intl-mena.

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Technology

The ‘Worst in Show’ CES Products Put Your Data at Risk and Cause Waste

The Ultrahuman Rare luxury smart ring is on display at the Ultrahuman booth during the CES tech show Wednesday, Jan. 8, 2025, in Las Vegas. (AP Photo/John Locher)
The Ultrahuman Rare luxury smart ring is on display at the Ultrahuman booth during the CES tech show Wednesday, Jan. 8, 2025, in Las Vegas. (AP Photo/John Locher)
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The ‘Worst in Show’ CES Products Put Your Data at Risk and Cause Waste

The Ultrahuman Rare luxury smart ring is on display at the Ultrahuman booth during the CES tech show Wednesday, Jan. 8, 2025, in Las Vegas. (AP Photo/John Locher)
The Ultrahuman Rare luxury smart ring is on display at the Ultrahuman booth during the CES tech show Wednesday, Jan. 8, 2025, in Las Vegas. (AP Photo/John Locher)

So much of the technology showcased at CES includes gadgets made to improve consumers' lives — whether by leveraging AI to make devices that help people become more efficient, by creating companions to cure loneliness or by providing tools that help people with mental and physical health.
But not all innovation is good, according to a panel of self-described dystopia experts that has judged some products as “Worst in Show." The award that no company wants to win calls out the “least repairable, least private, and least sustainable products on display."
“We’re seeing more and more of these things that have basically surveillance technology built into them, and it enables some cool things,” Liz Chamberlain, director of sustainability at the e-commerce site iFixit told The Associated Press. “But it also means that now we’ve got microphones and cameras in our washing machines, refrigerators and that really is an industry-wide problem.”
The fourth annual contest announced its decisions Thursday.
A new smart ring every few years? Kyle Wiens, CEO of iFixit, awarded the Ultrahuman Rare Luxury Smart Ring the title of “least repairable.”
The rings, which come in colors like dune and desert sand, cost $2,200. Wiens said the jewelry “looks sleek but hides a major flaw: its battery only lasts 500 charges.” Worse, he said, is the fact that replacing the battery is impossible without destroying the device entirely.
“Luxury items may be fleeting, but two years of use for $2,200 is a new low,” he said.
An AI-powered smart crib? Bosch’s “Revol” crib uses sensors, cameras and AI that the company says can help monitor vital signs like how an infant is sleeping, their heart and respiratory rates and more. The crib can also rock gently if the baby needs help falling asleep and signal to parents if a blanket or other object is interfering with breathing.
The company says users can how and where their data is stored. Bosch also says the crib can be transformed into a desk as children get older.
But EFF Executive Director Cindy Cohn said the crib preys on parents' fears and “collects excessive data about babies via a camera, microphone, and even a radar sensor.”
“Parents expect safety and comfort — not surveillance and privacy risks — in their children’s cribs,” she said in the report.
Too much waste? Although AI is everywhere at CES, Stacey Higginbotham, a policy Fellow at Consumer Reports, felt that SoundHound AI’s In-Car Commerce Ecosystem, powered by its Automotive AI, pushes it to unnecessary extremes.
The feature “increases energy consumption, encourages wasteful takeout consumption and distracts drivers—all while adding little value,” Higginbotham said. That landed the in-car system as “least sustainable” on the list.
Vulnerable to hacking TP-Link's Archer BE900 router won for “least secure” of CES. The company is a top-selling router brand in the US But its products are vulnerable to hacking, said Paul Roberts, founder of The Security Ledger.
"By Chinese law, TP-Link must report security flaws to the government before alerting the public, creating a significant national security risk," he said. “Yet TP-Link showcased its Archer BE900 router at CES without addressing these vulnerabilities.”
Who asked for this? The awards also feature a category called “who asked for this?” Top of that list was Samsung's Bespoke AI Washing Machine, which Nathan Proctor, senior director of US PIRG, a consumer advocacy group, said is filled “with features no one needs,” including the ability to make phone calls.
“These add-ons only make the appliance more expensive, fragile, and harder to repair,” he said.
The worst overall Gay Gordon-Byrne, executive director of The Repair Association called the LG “AI Home Inside 2.0 Refrigerator with ThinkQ” the worst product overall. The fridge adds “flashy features,” Gordon-Byrne said, including a screen and internet connection.
“But these come at a cost,” Gordon-Byrne said. “Shorter software support, higher energy consumption, and expensive repairs reduce the fridge’s practical lifespan, leaving consumers with an expensive, wasteful gadget.”