Zalando Prepared as Virus Return Boosts Ecommerce

Zalando said it was well prepared for a second coronavirus wave. (Reuters)
Zalando said it was well prepared for a second coronavirus wave. (Reuters)
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Zalando Prepared as Virus Return Boosts Ecommerce

Zalando said it was well prepared for a second coronavirus wave. (Reuters)
Zalando said it was well prepared for a second coronavirus wave. (Reuters)

German online fashion retailer Zalando said on Wednesday it was well prepared for a second coronavirus wave after it reported better-than-expected profitability due to an “exceptionally” strong spring and summer season.

Third-quarter adjusted operating profit came in at 118 million euros ($137 million) on sales up 22% to 1.8 billion euros, compared to average analyst forecasts for 88 million and 1.86 billion respectively.

The profit figure was flattered by the one-off impact of changes to inventory valuation worth 35 million euros.

It confirmed a full-year outlook it raised last month for adjusted operating profit of between 375 and 425 million euros and for sales to grow 20-22%.

“As the second coronavirus wave is starting more forcefully than anticipated, we are much better prepared than earlier in the year,” said finance chief David Schroeder.

Zalando said it hoped to triple the number of brick-and-mortar stores that can sell across its platform in 2021, adding it has expanded the program to Denmark, Finland and Norway this month, with five more countries to follow in 2021.

Europe’s biggest pure online fashion retailer said the number of active customers rose almost 21% to 35.6 million, while the average order size was up 2.4% to 57.2 euros.



Lululemon Shares Tumble as Yogawear Firm Warns Tariffs Will Crimp Profit

FILE PHOTO: A logo is displayed inside a Lululemon outlet retail store at Bicester Village in Oxfordshire, Britain, August 21, 2024. REUTERS/Hollie Adams/File Photo
FILE PHOTO: A logo is displayed inside a Lululemon outlet retail store at Bicester Village in Oxfordshire, Britain, August 21, 2024. REUTERS/Hollie Adams/File Photo
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Lululemon Shares Tumble as Yogawear Firm Warns Tariffs Will Crimp Profit

FILE PHOTO: A logo is displayed inside a Lululemon outlet retail store at Bicester Village in Oxfordshire, Britain, August 21, 2024. REUTERS/Hollie Adams/File Photo
FILE PHOTO: A logo is displayed inside a Lululemon outlet retail store at Bicester Village in Oxfordshire, Britain, August 21, 2024. REUTERS/Hollie Adams/File Photo

Lululemon Athletica's shares fell 21% in premarket trading on Friday, as the maker of high-end leggings warned that tariff-related costs and uneven demand in key markets of North America and China will dent its profits this year.

The Canadian firm, whose Align yoga pants sell for $128 apiece on its website, will raise prices "modestly" for a "small portion of the assortment" and ramp up discounts for the rest of the year, company executives said.

Lululemon has struggled to retain shoppers, despite its efforts to introduce new styles of sports bras and athletic jackets, as it faces intense competition from trendier and more affordable brands in North America and mainland China.

"Despite (Americas) decline, management continues to prioritize product newness and China expansion over addressing a pullback from core customers and evident traffic declines," Jefferies analyst Randal Konik said in a note.

"We believe this misalignment is concerning."

Lululemon joins sportswear rivals Nike and On in raising prices in the US as erratic trade tactics under President Donald Trump rattle global markets and fuel fears of a recession.

Lululemon trimmed its 2025 earnings forecast and said it expects margins to come under pressure from the proposed tariffs, which will impact products from some of its largest sourcing hubs in Vietnam, Cambodia and Sri Lanka.

"My sense is that in the US, consumers remain cautious right now, and they are being very intentional about their buying decisions," CEO Calvin McDonald said on a post-earnings call.

The company's stock, which is down about 14% this year, was trading at $261.90 before the bell on Friday. The news dragged Nike's shares down 1.4%.

Lululemon's forward price-to-earnings multiple, a common benchmark for valuing stocks, is 21.46, compared to that of 31.37 for Nike and 9.54 for Gap.