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SRMG Launches Asharq News

SRMG Launches Asharq News
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SRMG Launches Asharq News

SRMG Launches Asharq News

The Saudi Research and Marketing Group (SRMG) has announced the launch of Asharq News, a multiplatform Arabic-language news service that will provide 24/7 coverage across the Arab world and beyond with a focus on regional and global economic affairs.

Asharq News will present technology-enabled content in multiple formats and leverage cutting-edge tech in its delivery.

An exclusive content agreement between SRMG and Bloomberg Media will power a key component of the channel, Asharq Business with Bloomberg, that draws on Bloomberg’s comprehensive coverage from more than 2,700 journalists and analysts globally.

The services will expand to include an Arabic edition of Bloomberg Businessweek magazine.

Commenting on the event, Jumana Al-Rashed, CEO of SRMG, said the launch of Asharq News marks a new and exciting phase for the Arab media landscape.

"We are witnessing an unprecedented pace of change worldwide and keeping up to date with this change means recognizing the power of information and forging partnerships to harness that power,” she noted, adding: "SRMG and Bloomberg bring together the best of both worlds: the in-depth market knowledge of SRMG and Bloomberg’s rigorous, data-driven reporting.We are confident that through this collaboration, Asharq News will set new standards for business news delivery to Arabic-speaking viewers.”

For his part, CEO of Bloomberg Media Group Justin Smith stressed that the Middle East is home to many dynamic economies and business communities.

"Collaborating on Asharq Business with Bloomberg will allow us to deliver the best of Bloomberg’s insights and analysis to a new audience of business decision-makers across the Arab world.”

Also, Arif Amiri, CEO of DIFC Authority welcomed the launch of Asharq News to the Center, saying: "Being part of DIFC will provide Asharq News with access to the largest financial ecosystem in the region, allowing it to report news reflecting the important global economic, financial and corporate information being generated by our clients.”

Asharq News will offer its artificial intelligence-powered digital services via two websites.

The first is dedicated to business news in collaboration with Bloomberg Media, while the second features general news and in-depth analysis.

Remarkably, the AI integration allows readers to access content that matches their interests. Also, both portals are linked to content-rich social media accounts.

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Coffee Lovers Find Grounds for Complaint at Australian Open

Tennis - Australian Open - Melbourne Park, Melbourne, Australia - January 15, 2025 General view of people buying coffee outside the courts. (Reuters)
Tennis - Australian Open - Melbourne Park, Melbourne, Australia - January 15, 2025 General view of people buying coffee outside the courts. (Reuters)
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Coffee Lovers Find Grounds for Complaint at Australian Open

Tennis - Australian Open - Melbourne Park, Melbourne, Australia - January 15, 2025 General view of people buying coffee outside the courts. (Reuters)
Tennis - Australian Open - Melbourne Park, Melbourne, Australia - January 15, 2025 General view of people buying coffee outside the courts. (Reuters)

Melbourne prides itself on serving up the world's best coffee, but finding a hot brew at the Australian Open has proved a challenge for some of the tens of thousands of fans attending this year's Grand Slam tennis tournament.

Organizers have worked hard over the last decade to improve options for refreshment and an array of outlets at the Melbourne Park precinct.

Yet long queues face fans looking to indulge their passion for the city's favorite beverage at the 15 coffee stores Tennis Australia says dot the 40-hectare (99-acre) site.

"We need more coffee places open," said Katherine Wright, who has been coming to the tournament for the five years as she lined up for a hot drink near the Rod Laver Arena on Wednesday.

"We are big coffee drinkers, especially Melburnians."

The Australian Open attracts more than 90,000 fans a day early on in the tournament, when ground passes are relatively cheap, offering the chance to watch main draw action on the outer courts.

Liz, another Melburnian, said she stood in line for half an hour for a cup of coffee on Sunday, when rain halted play for six hours on the outer courts.

"This is a well-established global event," she added. "You actually need to be providing better service to the consumer."

Melbourne imports about 30 tons of coffee beans a day, the Australian Science Education Research Association says, representing a surge of nearly eightfold over the past decade that is sufficient to brew 3 million cups of coffee.

For Malgorzata Halaba, a fan who came from Poland on Sunday for her second Australian Open, finding one of those 3 million cups was a must.

"It seems it took me a day and a half, and several kilometers of walking around the grounds, to find coffee," she said. "And jet-lagged as I am, coffee is a lifesaver."