Diego Maradona's Legend Will Always Live on in Napoli

A mural depicting Diego Maradona, by street artist Jorit, is painted on a building in Naples, Italy, March 24, 2017. (AP)
A mural depicting Diego Maradona, by street artist Jorit, is painted on a building in Naples, Italy, March 24, 2017. (AP)
TT
20

Diego Maradona's Legend Will Always Live on in Napoli

A mural depicting Diego Maradona, by street artist Jorit, is painted on a building in Naples, Italy, March 24, 2017. (AP)
A mural depicting Diego Maradona, by street artist Jorit, is painted on a building in Naples, Italy, March 24, 2017. (AP)

If there’s one place outside Argentina that will likely match — or possibly even exceed — the outpouring of mourning for Diego Maradona, it’s in Naples.

While Maradona was revered around the world as perhaps the greatest football player ever, in Naples he was more than that.

Maradona was treated as a deity for the way he led Napoli to its only two Serie A titles — in 1987 and 1990 — and raised the spirits of the southern Italian city, which remains far removed both geographically and socio-economically from the country’s football capitals of Milan and Turin.

“Maradona wasn’t just a player. He represented the spirit of Napoli for years,” said former Napoli president Corrado Ferlaino, who owned the club when Maradona played there.

A person close to Maradona said he died Wednesday of a heart attack. He was 60. The person spoke to The Associated Press on the condition of anonymity because he was not authorized to speak publicly.

Upon hearing the news, Naples Mayor Luigi De Magistris immediately proposed that the city’s San Paolo Stadium be renamed for Maradona — and ordered the stadium's lights be turned on all night even though there was no game being played there.

“Maradona is Napoli. The passion for him here is known to everyone,” De Magistris said. “Maradona united Neapolitans all over the world — as well as fans of other squads.

“Today all Neapolitans embrace his family, with the awareness that this embrace will never end,” the mayor added. “Because it was real love. A great love.”

Maradona also led Napoli to the 1989 UEFA Cup title during his seven-season stay. He also allegedly became a regular cocaine addict in the city — a dependence that eventually led to his downfall from football.

“Yes, he was also a controversial man,” De Magistris said. “But for us Maradona is the one who made Naples and Neapolitans dream — with his genius, his uniqueness, he gave us happiness. Many have named their sons Diego, for he was able to redeem a city that was often the target of prejudices and discrimination.”

In a sign of mourning, Napoli changed its usual blue logo on its Twitter account to black.

“Everyone is awaiting our words,” the club tweeted in Italian. “But what words can we use for the pain that we are experiencing? Now is the moment for tears. Then will come the time for words.”

Italian sports minister Vincenzo Spadafora, who is from Naples, said: “He was more than a champion. He was a football genius, an absolute star. He represented unrepeatable dreams and hopes for the people of my city. Naples cries tonight.”



Study: European Game Generated 38 Bln Euros in 2023-24 Season

FILED - 29 March 2025, Bavaria, Munich: Bayern Munich's Jamal Musiala (R) and St. Pauli's Eric Smith battle for the ball during the German Bundesliga soccer match between Bayern Munich and FC St. Pauli at Allianz Arena. Photo: Peter Kneffel/dpa
FILED - 29 March 2025, Bavaria, Munich: Bayern Munich's Jamal Musiala (R) and St. Pauli's Eric Smith battle for the ball during the German Bundesliga soccer match between Bayern Munich and FC St. Pauli at Allianz Arena. Photo: Peter Kneffel/dpa
TT
20

Study: European Game Generated 38 Bln Euros in 2023-24 Season

FILED - 29 March 2025, Bavaria, Munich: Bayern Munich's Jamal Musiala (R) and St. Pauli's Eric Smith battle for the ball during the German Bundesliga soccer match between Bayern Munich and FC St. Pauli at Allianz Arena. Photo: Peter Kneffel/dpa
FILED - 29 March 2025, Bavaria, Munich: Bayern Munich's Jamal Musiala (R) and St. Pauli's Eric Smith battle for the ball during the German Bundesliga soccer match between Bayern Munich and FC St. Pauli at Allianz Arena. Photo: Peter Kneffel/dpa

Europe's soccer market grew by 8% in terms of revenue in the 2023-24 season to 38 billion euros ($43.46 billion) with England's Premier League generating the most, Deloitte said in a study published on Wednesday.

In its Annual Review of Football Finance, Deloitte said the top five leagues -- Premier League, Bundesliga, LaLiga, Serie A and Ligue 1 -- generated 20.4 billion euros in revenue, an increase of 4%.

Premier League clubs had the highest revenue of Europe's top leagues at 6.3 billion pounds ($8.50 billion), Reuters reported.

However, the traditional 'big six' clubs in England's top flight reported lower average revenue growth (3%) than other clubs that were in the Premier League in both the 2023-24 and 2022-23 seasons (11%).

The study said the growth was largely driven by expansion of clubs' commercial offerings, which also led to the teams cumulatively generating more than two billion pounds in commercial revenue for the first time.

"A focus on stadia development and diversification of commercial revenues led to growth across the European football market in the 2023-24 season," Tim Bridge, lead partner in Deloitte's Sports Business Group, said.

"However, clubs and leagues cannot afford to take their eye off the ball as new challenges, including an evolving regulatory landscape and changing fan behaviors, arise.

"The pressure is mounting for more clubs to drive additional revenue at the same time as managing rising costs.

"More so than ever, leaders and owners must recognize the great responsibility they have of managing these businesses, capturing the historic essence of a football club while honoring its unrivalled role as a community asset for generations to come."

Clubs in Europe's 'big five' leagues reported an aggregate operating profit (0.6 billion euros) for a second successive season, while the aggregate wages/revenue ratio fell from 66% to 64%.

WSL REVENUE SOARS

Clubs in England's Women's Super League (WSL) jointly generated revenue of 65 million pounds in the 2023-24 season, a 34% rise.

Each WSL club had a double-digit increase in revenue, while all 12 clubs reported over one million pounds in revenue for the first time, with an average revenue of 5.4 million pounds.

"Through developing more robust fan engagement strategies, strong commercial deals and securing central distributions, WSL clubs unlocked a new phase of growth," Deloitte Sports Business group's knowledge and insights lead Jennifer Haskel said.

"Plus, as the reporting and attribution of commercial revenue remains inconsistent between clubs, we may be scratching the surface on the value now being generated by the women’s game."