Saudi Arabia, Egypt Are MENA’s Most Attractive Markets for Private Equity

Logo of NBK Capital Partners
Logo of NBK Capital Partners
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Saudi Arabia, Egypt Are MENA’s Most Attractive Markets for Private Equity

Logo of NBK Capital Partners
Logo of NBK Capital Partners

Saudi Arabia, the Arab world’s biggest economy, and Egypt, the most populous, are the most attractive markets for private equity in the Middle East and North Africa (MENA), announced NBK Capital Partners.

The United Arab Emirates (UAE) is the key market for the technology sector.

The firm indicated that 2021 could be the best year for private equity investments in the MENA region as valuations are down, regional economies are bottoming out, and fewer competitors are left

Senior managing director of NBK Capital Partners, which manages $1.2 billion in assets, Yaser Moustafa, told Reuters that this has the potential to be the “golden age” of private capital investing in the region.

“The investments we make this year will yield the best returns we’ve ever had.”

He said there were fewer competitors left in the industry compared with 50 when NBK Capital Partners launched its business in 2006.

Notably, Abraaj was the largest buyout fund in the region until it collapsed in 2018 due to investor concerns about the management of its $1 billion healthcare fund.

NBK Capital Partners, backed by the National Bank of Kuwait, has returned $700 million to its investors over the last decade and has made 17 successful exits.

The firm sees opportunities in education, healthcare, food and beverage, consumer, and industrials and technology in the region.

The NBK Capital Partners team was the subject of a business case study published by the Massachusetts Institute of Technology’s Legatum Center for Development and Entrepreneurship in December 2020.

“The opportunity for private capital in the Middle East bears a resemblance to the US in the 1970s as the region is home to many family businesses that are liquidity constrained,” the study showed.



Saudi Arabia and China Explore Promising Tourism Opportunities

Tourism Minister Ahmed Al-Khateeb met with a number of Chinese investors in Beijing (Asharq Al-Awsat)
Tourism Minister Ahmed Al-Khateeb met with a number of Chinese investors in Beijing (Asharq Al-Awsat)
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Saudi Arabia and China Explore Promising Tourism Opportunities

Tourism Minister Ahmed Al-Khateeb met with a number of Chinese investors in Beijing (Asharq Al-Awsat)
Tourism Minister Ahmed Al-Khateeb met with a number of Chinese investors in Beijing (Asharq Al-Awsat)

Saudi Tourism Minister Ahmed Al-Khateeb met with the Chinese Tourism Association to explore investment opportunities and means to strengthen bilateral ties in the sector. Al-Khateeb also discussed with several investors in Beijing investment prospects in the Kingdom’s tourism industry.

On Thursday, Al-Khateeb launched a global promotional campaign in Beijing, inaugurating the Saudi Travel Expo at the renowned Tian Tan Park, which will run until Oct. 26.

The Saudi delegation, led by Al-Khateeb, included top officials and key partners from the Saudi tourism ecosystem, aiming to elevate Saudi Arabia’s global presence and demonstrate its readiness to welcome Chinese tourists. The delegation held multiple bilateral meetings with China’s Civil Aviation Authority, the Chinese Tourism Association, airlines, and representatives from major companies like Trip.com, Tuniu, Alibaba, Huawei, and Klook.

Several Memorandums of Understanding (MoUs) were signed with prominent Chinese companies, including H World Group and Jin Jiang Group. Al-Khateeb emphasized that this global campaign is part of Saudi Arabia’s efforts to foster closer collaboration with China through strategic partnerships aimed at developing the tourism sectors in both countries. He expressed enthusiasm about welcoming Chinese tourists, particularly following Saudi Arabia’s designation as an official key destination for Chinese travelers.

Fahd Hamidaddin, CEO and board member of the Saudi Tourism Authority, stressed that China is one of the most important international markets for Saudi Arabia. He highlighted the growing interest among Chinese tourists in experiencing the country’s unique and inspiring travel offerings.

The Saudi Travel Expo features interactive exhibits showcasing the beauty of key Saudi destinations such as Diriyah, AlUla, and Al-Baha. Visitors can enjoy photo opportunities against backdrops of famous Saudi landmarks and witness live demonstrations of traditional crafts like sadu weaving, as well as local musical performances. Saudi tourism partners are also offering special travel packages to major destinations like Jeddah, Neom, and the Red Sea, along with the chance to participate in world-class events such as Riyadh Season and MDL Beast.