NEOM Chief Urban Development Officer: The Line to Represent an Int’l Standard for World Cities

The Line will change the way of life and behavior of the population. Asharq Al-Awsat
The Line will change the way of life and behavior of the population. Asharq Al-Awsat
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NEOM Chief Urban Development Officer: The Line to Represent an Int’l Standard for World Cities

The Line will change the way of life and behavior of the population. Asharq Al-Awsat
The Line will change the way of life and behavior of the population. Asharq Al-Awsat

Antoni Vives, Chief Urban Development Officer at NEOM, said that ongoing works in the city of The Line are accelerated to complete several stages and start welcoming residents and visitors by 2025.

In an interview with Asharq Al-Awsat, Vives noted that the city, which is scheduled to be fully completed by 2030, would be the home to the biggest developers of the knowledge economy environment worldwide, as the project aims to be a benchmark for the perceptual city in the world.

The plans are proceeding in an integrated manner that is consistent with the nature of the modern city, in accordance with the requirements of NEOM, with the goal to transform the vision of the Saudi Crown Prince into reality, he emphasized.

Vives also revealed that the city’s airport – one of the largest in the world – would be ready before 2030.

The project aims to transform all challenges into amazing solutions and opportunities to build a different human future by exploiting the latest types of modern technology, through a cognitive city that uses artificial intelligence, away from congestion and noise, and protected from carbon and industrial pollutants, he underlined.

According to Vives, great work has been achieved in the initial stage of the project over the past three years.

He revealed that The Line would change the way of life and behavior of the population, in a manner that preserves a safe and pure environment, while providing an amazing lifestyle in terms of food, sports, transportation, tourism and other features.

It will be an astounding city; yet, it is racing against time to exploit the latest technologies. It is a city with amazing modern technological development and constant renewal, he said.

Vives stressed that attracting global residents and investors to NEOM was a continuous strategy that would be always maintained, as it seeks to create a new and attractive world that gives human life a wide range of luxury and happiness with its large areas of fun and gardens of beauty.

This part of the world is not just a piece of land, but an integrated life structure, in which the means of transport run in an unprecedented modern way, where senior researchers, scientists and innovators work to make everything within reach in a different, unconventional way, far from anything familiar, the NEOM Chief Urban Development Officer told Asharq Al-Awsat.

The Line aims to be the international standard for world cities, he said, adding that all business, machinery, and services will be managed with renewable energy, which enhances the added value of energy in the city, away from pollution.



China’s Car Sales Rise in May, but Price Wars Cloud Outlook

 Amukelani Masungi, a worker, cleans the floor next to BYD vehicles on display at a BYD dealership in Sandton, South Africa, June 5, 2025. (Reuters)
Amukelani Masungi, a worker, cleans the floor next to BYD vehicles on display at a BYD dealership in Sandton, South Africa, June 5, 2025. (Reuters)
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China’s Car Sales Rise in May, but Price Wars Cloud Outlook

 Amukelani Masungi, a worker, cleans the floor next to BYD vehicles on display at a BYD dealership in Sandton, South Africa, June 5, 2025. (Reuters)
Amukelani Masungi, a worker, cleans the floor next to BYD vehicles on display at a BYD dealership in Sandton, South Africa, June 5, 2025. (Reuters)

China's car sales rose for a fourth consecutive month in May, but slower increases across major automakers highlighted concerns over aggressive price competition in the world’s largest auto market.

Sales grew 13.9% from a year earlier to 1.96 million vehicles last month, slowing from 14.8% growth in April, China Passenger Car Association (CPCA) data showed on Monday.

Sales of electric vehicles and hybrids rose 28.2% year on year, down from a 33.9% gain in April.

Leading EV maker BYD reported decelerating annual passenger vehicle sales growth to 14.1% last month from April's 19.4% despite a new round of subsidies and incentives late in the month.

Other major automakers, including Geely and Chery, also reported slower growth as the industry’s attention shifted to price wars that have raised concern over a potential market shakeout.

Authorities have warned that such price wars threaten the industry's long-term health, with the sentiments echoed by leading manufacturers such as BYD, Chery and Xiaomi.

The CPCA's secretary-general, Cui Dongshu, said the industry should focus on quality and technology innovation and that leading automakers should lower their sales targets for this year.

CPCA data also showed that car exports rebounded, rising 13.5% year on year in May, reversing a 2% decline in April.