Egypt Signs MoU to Localize Electric Cars Industry

Electric cars being charged on a street (AFP)
Electric cars being charged on a street (AFP)
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Egypt Signs MoU to Localize Electric Cars Industry

Electric cars being charged on a street (AFP)
Electric cars being charged on a street (AFP)

Egypt’s Nasr Automotive Manufacturing Company, of the Ministry of Public Enterprise, signed two agreements with China's Dongfeng Motor Corporation to reconstruct its factory to produce the first electric car in Egypt.

Egypt’s Public Enterprise Minister Hisham Tawfik and the Chinese Ambassador to Cairo Liao Liqiang attended the online ceremony, which also included top officials from Nasr and Dongfeng.

Speaking at the ceremony, Tawfiq stressed that the agreements mark the launch of Nasr towards the project of localizing the electric car industry in Egypt.

Earlier, President Abdel Fattah el-Sisi issued directives to relevant authorities on localizing and using national capabilities to manufacture electric vehicles.

Tawfik explained that the project aims to preserve the environment by reducing dependence on fossil fuels and thermal emissions that have negative impacts on people and the economy.

He explained that the agreements included a framework agreement for the production of the electric car in Nasr factories in cooperation with Dongfeng.

Dongfeng is one of the four largest car manufacturers in China that produces about 3.5 million cars annually with its main partners in the auto industry worldwide, he mentioned.

The two companies also signed an agreement to renew the Nasr factory with the latest technologies and production methods.

The project comes within the framework of the automobile manufacturing strategy adopted by the political leadership, which takes into account all the associated factors, according to the Minister.

Tawfik indicated that all relevant authorities and ministries are cooperating to ensure the success of this strategic project.

They will deploy fast chargers in the streets and parking lots all over the country and prepare electricity networks to accommodate the expected increase in consumption.

The authorities will also launch the necessary support policies which help encourage consumers to shift to new methods of transportation.

He pointed out that the ministry relied on technical and commercial studies which led to choosing China’s Dongfeng, as well as the “E70” model.

E70 electric vehicles will be used to reduce emissions and ensure successful sustainability while keeping pace with the increasing global trend of electric transport.

In light of the President’s directives, Nasr Company will start its production of electric cars at a localization rate of 50 percent. At a later stage, the plan will include a research and development center, with the participation of national cadres and specialized Egyptian companies.

An agreement is currently underway to establish a research and development center with Dongfeng and Egyptآ's Brightskies Technologies company.

The Minister also reported that the project aims to produce 25,000 cars annually in one shift, and according to market studies, the volume of demand is expected to increase with the anticipated governmental support and incentives to double this amount.



US Consumers to Bargain Hunt in Annual ‘Black Friday’ Spree

 A family eats lunch near a store advertising a Black Friday sale at the Pentagon City Mall in Arlington, Virginia, on November 22, 2023. (AFP)
A family eats lunch near a store advertising a Black Friday sale at the Pentagon City Mall in Arlington, Virginia, on November 22, 2023. (AFP)
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US Consumers to Bargain Hunt in Annual ‘Black Friday’ Spree

 A family eats lunch near a store advertising a Black Friday sale at the Pentagon City Mall in Arlington, Virginia, on November 22, 2023. (AFP)
A family eats lunch near a store advertising a Black Friday sale at the Pentagon City Mall in Arlington, Virginia, on November 22, 2023. (AFP)

US shoppers are coming out in force this holiday season, but the festiveness is being tempered by inflationary pressures that have abated but not completely faded.

After the sticker shock during the latter stages of the pandemic, a familiar frustration has settled in towards consumer prices that remain broadly elevated even if they have stopped rising rapidly.

Americans are "ready to open their wallets this holiday season," said the Conference Board ahead of Black Friday -- the day after Thanksgiving, which this year, falls on November 28 -- that traditionally sees US stores kick off the Christmas shopping season with steep discounts.

"US consumers plan to spend more than last year, but inflation reduces how far their dollars can go."

In this environment, nobody expects to pay the full price for items.

"Holiday shoppers are likely to increase their budgets this year versus last year but remain selective and are looking for discounts," said a note from Morgan Stanley.

The investment bank's survey found that 35 percent planned to spend more this holiday season. But nearly two-thirds would skip a purchase if an item is not adequately discounted, meaning a price cut of more than 20 percent.

"It's gonna be a good year, but I don't think that growth is going to be spectacular because consumers are still under pressure," predicted Neil Saunders of GlobalData.

Inflation remains above the Federal Reserve's two percent long-term target, rising in October to 2.6 percent on an annual basis from 2.4 percent in September. But that's significantly below the peak level of 9.1 percent in June 2022.

Other recent economic data has been solid. Unemployment remains low at 4.1 percent, while a preliminary GDP reading for the third quarter came in at 2.8 percent.

But Joe Biden's presidency coincided with about a 20 percent rise in consumer prices as Covid-19 pandemic lockdowns gave way to supply chain bottlenecks.

That inflation played a central role in the 2024 US presidential election, with Republican Donald Trump defeating Biden's appointed Democratic successor, Vice President Kamala Harris.

"There is still a perception among consumers that things are quite difficult," Saunders said. "So people are being quite cautious and careful in their spending."

- Tariff hit? -

How Trump's looming presidency will affect inflation remains to be seen. Industry groups have warned that tariffs favored by the Republican could reignite pricing pressures.

The National Retail Federation projected that a Trump tariff proposal floated during the campaign would dent US consumer budgets by as much as $78 billion annually.

But while tough potential trade actions are already preoccupying Washington trade groups, tariffs are not on consumer radars for the 2024 season, according to Saunders.

One challenge this year will be the shortness of the season.

Black Friday falls at the latest possible date on November 29, shortening the stretch between Turkey Day and Christmas on December 25.

But the impact of that dynamic on 2024 sales should not be overstated. Retailers in recent years have pulled the holiday shopping season ahead, with some vendors launching online "Black Friday" promotions as early as October.

Among the companies that have already begun discounts: the big-box chains Walmart and Target, electronics giant Best Buy and home-improvement retailer Home Depot.

Amazon officially launched "Black Friday Week" on Thursday.

NRF has projected holiday spending growth of between 2.5 and 3.5 percent in the 2024 season compared with the year-ago period, to as much as $989 billion over the two-month period.

Economists with the trade group have pointed to an easing of gasoline prices as a supportive factor.

Online sales are projected to grow as much as nine percent this season, extending a long-term trend. Black Friday itself has become a big occasion for online shopping, along with "Cyber Monday" three days later.

"Over time, we've moved from a period where it was just Black Friday, and maybe a little of the weekend, to it being a period of discounting that starts very early," said Saunders. "It's seasonal discounts."

There has been a diminishment of "doorbuster" sales that are known to draw hordes of waiting crowds, sometimes resulting in injury or worse.

Instead, increasing numbers of consumers are spreading out their purchases or opting to click through Black Friday promotions at home.