Facebook to Develop Tools for Advertisers to Tackle Harmful Content

Facebook Inc said on Friday it would soon start developing “topic exclusion controls” on its platform. (Reuters)
Facebook Inc said on Friday it would soon start developing “topic exclusion controls” on its platform. (Reuters)
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Facebook to Develop Tools for Advertisers to Tackle Harmful Content

Facebook Inc said on Friday it would soon start developing “topic exclusion controls” on its platform. (Reuters)
Facebook Inc said on Friday it would soon start developing “topic exclusion controls” on its platform. (Reuters)

Facebook Inc said on Friday it would soon start developing “topic exclusion controls” on its platform to give advertisers greater ability to weed out certain types of content from appearing alongside their ads.

This comes after companies including Coca-Cola Co and Starbucks Corp boycotted Facebook in July for not doing enough to curb hate speech on its site following the death of George Floyd, an American Black man, in police custody.

Advertisers have complained for years that big social media companies do very little to prevent ads from appearing alongside hate speech, fake news and other harmful content. In September, Facebook as well as YouTube and Twitter signed a deal with big advertisers to curb harmful content online.

Facebook said in a blog post on Friday the controls would help advertisers define how their ads show on Facebook News Feed, adding that it would start testing out the controls with a small group of advertisers, a process which could take about a year to complete.



Elon Musk's AI Chatbot Grok Gets an Update, Starts Sharing Antisemitic Posts

xAI and Grok logos are seen in this illustration taken, February 16, 2025. REUTERS/Dado Ruvic/Illustration
xAI and Grok logos are seen in this illustration taken, February 16, 2025. REUTERS/Dado Ruvic/Illustration
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Elon Musk's AI Chatbot Grok Gets an Update, Starts Sharing Antisemitic Posts

xAI and Grok logos are seen in this illustration taken, February 16, 2025. REUTERS/Dado Ruvic/Illustration
xAI and Grok logos are seen in this illustration taken, February 16, 2025. REUTERS/Dado Ruvic/Illustration

Elon Musk's artificial intelligence company said Wednesday that it's taking down “inappropriate posts" made by its Grok chatbot, which appeared to include antisemitic comments that praised Adolf Hitler.

Grok was developed by Musk’s xAI and pitched as alternative to “woke AI” interactions from rival chatbots like Google’s Gemini, or OpenAI’s ChatGPT.

Musk said Friday that Grok has been improved significantly, and users “should notice a difference.”

Since then, Grok has shared several antisemitic posts, including the trope that Jews run Hollywood, and denied that such a stance could be described as Nazism.

“Labeling truths as hate speech stifles discussion,” Grok said.

It also appeared to praise Hitler, according to screenshots of a post that has now apparently been deleted.

“We are aware of recent posts made by Grok and are actively working to remove the inappropriate posts,” the Grok account posted early Wednesday, without being more specific.

"Since being made aware of the content, xAI has taken action to ban hate speech before Grok posts on X. xAI is training only truth-seeking and thanks to the millions of users on X, we are able to quickly identify and update the model where training could be improved.

Also Wednesday, a court in Türkiye ordered a ban on Grok after it spread content insulting to Turkish President and others.

The pro-government A Haber news channel reported that Grok posted vulgarities against Turkish President Recep Tayyip Erdogan, his late mother and well-known personalities. Offensive responses were also directed toward modern Türkiye's founder, Mustafa Kemal Atatürk, other media outlets said.

That prompted the Ankara public prosecutor to file for the imposition of restrictions under Türkiye's internet law, citing a threat to public order. A criminal court approved the request early on Wednesday, ordering the country’s telecommunications authority to enforce the ban.

It's not the first time Grok's behavior has raised questions.

Earlier this year the chatbot kept talking about South African racial politics and the subject of “white genocide” despite being asked a variety of questions, most of which had nothing to do with the country. An “unauthorized modification” was behind the problem, xAI said.