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Arada Unveils Upscale 4,000-Unit Residential Community in Sharjah

Front view of Sendian Parks Villa. Masaar, Arada’s third project, which is valued at AED8billion and located in the Al Juwaiza’a district of New Sharjah. Courtesy Arada
Front view of Sendian Parks Villa. Masaar, Arada’s third project, which is valued at AED8billion and located in the Al Juwaiza’a district of New Sharjah. Courtesy Arada
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Arada Unveils Upscale 4,000-Unit Residential Community in Sharjah

Front view of Sendian Parks Villa. Masaar, Arada’s third project, which is valued at AED8billion and located in the Al Juwaiza’a district of New Sharjah. Courtesy Arada
Front view of Sendian Parks Villa. Masaar, Arada’s third project, which is valued at AED8billion and located in the Al Juwaiza’a district of New Sharjah. Courtesy Arada

Sharjah-based real estate developer Arada has announced the launch of Masaar, the developer’s third project, with a sales value of AED8 billion (USD2.2 billion).

The 19 million square foot upscale project will include 4,000 villas and townhouses in total, all set in eight gated districts linked by Masaar’s signature feature, a lushly landscaped and walkable ‘green spine’.

Construction on Masaar will begin in the second quarter, and the first homes are scheduled to be handed over in the first quarter of 2023.

"Masaar offers a path to the ultimate lifestyle transformation, and a major addition to Sharjah’s residential landscape. It is a serene, exclusive and forested environment that also offers all the comforts of a modern urban district, offering you the best of both worlds,” Sheikh Sultan bin Ahmed Al Qasimi, chairman of Arada, said.

Prince Khaled bin Alwaleed bin Talal, vice chairman of Arada, said, "Masaar has been designed to make its residents happier and healthier, while at the same time providing substantial benefits for the environment.

“The abundance of green space, and an active lifestyle will also help to reduce the stresses of urban life, especially at a time when the importance of safety and security has never been higher. We believe that by uniting people with nature, this community will set a new standard for living in the UAE."

He told Asharq Al-Awsat newspaper that funding is occurring through a combination of shareholders, banking loans, and sales revenues.

So far, Arada has acquired SAR2.3 billion (USD613 million) from the banking funding. “In case any additional funding is needed, the options will be discussed with our partners in the banking sector,” Prince Khaled added.

The Arada Vice Chairman further assured that all buyers from the GCC countries and other Arab countries may purchase properties in Masaar on the basis of the freehold system while buyers from other nationalities may purchase on the basis of the leasehold ownership.

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European Trade Ministers Meet to Forge Strategy after Surprise 30% Tariffs from Trump

European Commission President Ursula von der Leyen gives a speech during a plenary session at the European Parliament, in Strasbourg on July 9, 2025. (Photo by Jean-Christophe VERHAEGEN / AFP)
European Commission President Ursula von der Leyen gives a speech during a plenary session at the European Parliament, in Strasbourg on July 9, 2025. (Photo by Jean-Christophe VERHAEGEN / AFP)
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European Trade Ministers Meet to Forge Strategy after Surprise 30% Tariffs from Trump

European Commission President Ursula von der Leyen gives a speech during a plenary session at the European Parliament, in Strasbourg on July 9, 2025. (Photo by Jean-Christophe VERHAEGEN / AFP)
European Commission President Ursula von der Leyen gives a speech during a plenary session at the European Parliament, in Strasbourg on July 9, 2025. (Photo by Jean-Christophe VERHAEGEN / AFP)

European trade ministers are meeting in Brussels on Monday, following US President Donald Trump’s surprise announcement of 30% tariffs on the European Union.

The EU is America’s biggest business partner and the world’s largest trading bloc. The US decision will have repercussions for governments, companies and consumers on both sides of the Atlantic, the Associated Press said.

“We shouldn’t impose countermeasures at this stage, but we should prepare to be ready to use all the tools in the toolbox,” said Denmark’s foreign minister, Lars Løkke Rasmussen, told reporters ahead of the meeting. “So we want a deal, but there’s an old saying: ’If you want peace, you have to prepare for war.'”

The tariffs, also imposed on Mexico, are set to start on Aug. 1 and could make everything from French cheese and Italian leather goods to German electronics and Spanish pharmaceuticals more expensive in the US, and destabilize economies from Portugal to Norway.

Meanwhile, Brussels decided to suspend retaliatory tariffs on US goods scheduled to take effect Monday in hopes of reaching a trade deal with the Trump administration by the end of the month.

The “countermeasures” by the EU, which negotiates trade deals on behalf of its 27 member countries, will be delayed until Aug. 1.

Trump’s letter shows “that we have until the first of August” to negotiate, European Commission President Ursula von der Leyen told reporters in Brussels on Sunday.

The letters to the EU and Mexico come in the midst of an on-and-off Trump threat to impose tariffs on countries and right an imbalance in trade.

Trump in April imposed tariffs on dozens of countries, before pausing them for 90 days to negotiate individual deals. As the three-month grace period ended this week, he began sending tariff letters to leaders but again has pushed back the implementation day for what he says will be just a few more weeks.

If he moves forward with the tariffs, it could have ramifications for nearly every aspect of the global economy.

In the wake of the new tariffs, European leaders largely closed ranks, calling for unity but also a steady hand to not provoke further acrimony.

Just last week, Europe was cautiously optimistic.

Officials told reporters on Friday they weren't expecting a letter like the one sent Saturday and that a trade deal was to be inked in “the coming days." For months, the EU has broadcast that it has strong retaliatory measures ready if talks fail.

Reeling from successive rebukes from Washington, the EU is now diversifying its economic, political and defense networks, mostly in Asia.

The EU top brass will visit Beijing for a summit later this month while courting other Pacific nations like South Korea, Japan, Vietnam, Singapore, the Philippines, and Indonesia, whose prime minister visited Brussels over the weekend to sign a new economic partnership with the EU. It also has mega-deals in the works with Mexico and a trading bloc of South American nations known as Mercosur.

While meeting with Indonesia's prime minister on Sunday, Von der Leyen said that “when economic uncertainty meets geopolitical volatility, partners like us must come closer together.”