عربي English Türkçe اردو فارسى
Logo
Latest News
Varieties

British Artist Sets Guinness Record for Largest Canvas

Artist Sacha Jafri standing on his gigantic painting
Artist Sacha Jafri standing on his gigantic painting
TT
20
TT

British Artist Sets Guinness Record for Largest Canvas

Artist Sacha Jafri standing on his gigantic painting
Artist Sacha Jafri standing on his gigantic painting

British painter Sacha Jafri has officially set a Guinness World Record for "The Largest Art Canvas" in the world. Measuring over 17,000 square feet, the record-breaking painting is titled "The Journey of Humanity."

According to information shared on February 15, the painting is one of the world's largest social, artistic, and philanthropic initiatives. It is part of the charitable initiative "Humanity Inspired" launched by Sacha Jafri in partnership with Dubai Cares, part of the Mohammed bin Rashid Al Maktoum Global Initiatives, and supported by the UAE Ministries of Tolerance and Coexistence, and Education.

"Humanity Inspired" aimed at raising $30 million to support underprivileged children and youth worst-hit by the virus outbreak in the poorest regions around the globe. The British artist created his massive canvas inside the ballroom of Atlantis, The Palm, Dubai, within seven months from March to September 2020, while the world was in total lockdown to curb the Covid-19 outbreak. Spending almost 20 hours a day, Sacha used 1,065 paintbrushes and 6,300 liters of paint to complete the extraordinary painting.

Jafri reached over 2.5 billion people around the world through his canvas described as the modern-day Sistine Chapel ceiling, the historic work signed by Michelangelo.

"It was an honor to receive the Guinness World Record title for my project. This is just the beginning for the "Humanity Inspired". The painting and the initiative are much more than just creative work; it is my initiative for true societal change through the hearts, minds, and souls of the children around the world — a springboard for a better future for all Humanity," Jafri said.

"If one person can spend 20 hours a day with only four hours of sleep for seven months to create a painting of over 17,000 square feet, imagine what 7.5 billion people could do together if we stopped discrimination, judgment, and agenda. Our goal is One World, One Soul, One Planet," the artist added.

"Creating the Largest Art Canvas is an impressive achievement by Jafri. We are confident that the humanitarian cause behind it will inspire many around the world. We congratulate him and those involved in this extraordinary work," said Shaddy Gaad, senior marketing manager (MENA) at Guinness World Records.

The monumental painting was later broken down into numbered, signed, cataloged, and framed canvases. A total of 70 individually framed pieces of the artwork will be sold in four auctions in 2021. The raised funds will be donated for charitable initiatives in education, digital connectivity, healthcare, and other fields.

Artist Sasha Jafri inspired his initiative "Humanity Inspired" from his vision to strengthen ties between people in order to achieve a more aware and compassionate post-Covid19 world, and from his commitment to support the future of education, and to provide financial resources and support for health care issues and infrastructure projects in the poorest regions around the world.

Most Viewed

 
Varieties

Monsters and Memes: Labubu Dolls Ride China Soft-power Wave

Labubu dolls on display at the Pop Land theme park in Beijing. Pedro PARDO / AFP
Labubu dolls on display at the Pop Land theme park in Beijing. Pedro PARDO / AFP
TT
20
TT

Monsters and Memes: Labubu Dolls Ride China Soft-power Wave

Labubu dolls on display at the Pop Land theme park in Beijing. Pedro PARDO / AFP
Labubu dolls on display at the Pop Land theme park in Beijing. Pedro PARDO / AFP

Small, fuzzy and baring sharp teeth, Chinese toymaker Pop Mart's Labubu monster dolls have taken over the world, drawing excited crowds at international stores and adorning the handbags of celebrities such as Rihanna and Cher.

Beijing-based Pop Mart is part of a rising tide of Chinese cultural exports gaining traction abroad, furry ambassadors of a "cool" China even in places associated more with negative public opinion of Beijing such as Europe and North America, said AFP.

Labubus, which typically sell for around $40, are released in limited quantities and sold in "blind boxes", meaning buyers don't know the exact model they will receive.

The dolls are "a bit quirky and ugly and very inclusive, so people can relate", interior designer Lucy Shitova told AFP at a Pop Mart store in London, where in-person sales of Labubus have been suspended over fears that fans could turn violent in their quest for the toys.

"Now everything goes viral... because of social media. And yes, it's cool. It's different."

While neighboring East Asian countries South Korea and Japan are globally recognized for their high-end fashion, cinema and pop songs, China's heavily censored film and music industry have struggled to attract international audiences, and the country's best-known clothing exporter is fast-fashion website Shein.

There have been few success stories of Chinese companies selling upmarket goods under their own brands, faced with stereotypes of cheap and low-quality products.

"It has been hard for the world's consumers to perceive China as a brand-creating nation," the University of Maryland's Fan Yang told AFP.

Pop Mart has bucked the trend, spawning copycats dubbed by social media users as "lafufus" and detailed YouTube videos on how to verify a doll's authenticity.

Brands such as designer womenswear label Shushu/Tong, Shanghai-based Marchen and Beijing-based handbag maker Songmont have also gained recognition abroad over the past few years.

"It might just be a matter of time before even more Chinese brands become globally recognizable," Yang said.

TikTok effect

Through viral exports like Labubu, China is "undergoing a soft-power shift where its products and image are increasingly cool among young Westerners," said Allison Malmsten, an analyst at China-based Daxue Consulting.

Malmsten said she believed social media could boost China's global image "similar to that of Japan in the 80s to 2010s with Pokemon and Nintendo".

Video app TikTok -- designed by China's ByteDance -- paved the way for Labubu's ascent when it became the first Chinese-branded product to be indispensable for young people internationally.

Joshua Kurlantzick from the Council on Foreign Relations (CFR) told AFP that "TikTok probably played a role in changing consumers' minds about China".

TikTok, which is officially blocked within China but still accessible with VPN software, has over one billion users, including what the company says is nearly half of the US population.

The app has become a focus of national security fears in the United States, with a proposed ban seeing American TikTok users flock to another Chinese app, Rednote, where they were welcomed as digital "refugees".

A conduit for Chinese social media memes and fashion trends, TikTok hosts over 1.7 million videos about Labubu.

Labubumania

Cultural exports can "improve the image of China as a place that has companies that can produce globally attractive goods or services", CFR's Kurlantzick told AFP.

"I don't know how much, if at all, this impacts images of China's state or government," he said, pointing to how South Korea's undeniable soft power has not translated into similar levels of political might.

While plush toys alone might not translate into actual power, the United States' chaotic global image under the Trump presidency could benefit perceptions of China, the University of Maryland's Yang said.

"The connection many make between the seeming decline of US soft power and the potential rise in China's global image may reflect how deeply intertwined the two countries are in the minds of people whose lives are impacted by both simultaneously," she told AFP.

At the very least, Labubu's charms appear to be promoting interest in China among the younger generation.

"It's like a virus. Everyone just wants it," Kazakhstani mother-of-three Anelya Batalova told AFP at Pop Mart's theme park in Beijing.