Syrian Actor Bassem Yakhour’s Tour of Damascus Shows Extent of Currency Collapse

Actor Bassem Yakhour tours the streets of Damascus. (YouTube screengrab)
Actor Bassem Yakhour tours the streets of Damascus. (YouTube screengrab)
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Syrian Actor Bassem Yakhour’s Tour of Damascus Shows Extent of Currency Collapse

Actor Bassem Yakhour tours the streets of Damascus. (YouTube screengrab)
Actor Bassem Yakhour tours the streets of Damascus. (YouTube screengrab)

Syrian actor Bassem Yakhour toured last week the streets of Damascus to demonstrate the extent of the collapse of the local currency after 10 years of war.

In a humorous video posted on his YouTube channel, the actor said he would challenge himself and his film crew to buy a grilled meat sandwich with only 1,000 pounds. He then embarked on a tour of local markets to determine what 1,000 pounds would buy him today.

Before the war, 1,000 pounds traded for some 21 dollars, but now it’s worth no more than a third of a dollar.

Yakhour said that before the war, 1,000 pounds would have bought a kilo of meat, with vegetables and fruits. It would have been enough for a family to spend comfortably and prepare two to three days-worth of food. What about today?

As he toured the markets, viewers could not help but notice that the actor was sporting an expensive watch, worth thousands of dollars. “Why bother wondering what 1,000 pounds can buy when you are wearing such an expensive watch?” asked one.

At the Salhiyah market, Yakhour remarked that 1,000 pounds wasn’t enough to buy decent men’s cotton underwear. The cheapest he could find cost 3,500 pounds. Before the war, a cotton blend underwear would have cost around 100-300 pounds, while 400-600 pounds, or 8-12 dollars, would have bought the customer the best quality available. An excellent quality bra would have cost 150 pounds before the war, while now the price has skyrocketed to 8,000 pounds.

Clothes vendors said that prices now are much cheaper than before the war, if counted in dollars. Now, as they struggle to cope, the spike in prices has led to a drop in quality to meet the people’s purchasing power. Finding an item of clothing for 1,000 pounds is almost impossible, they said, noting that even before the war cheap polyester socks would have cost that much. Yakhour’s tour showed that 1,000 pounds would now buy a paltry five walnuts or an ear of boiled or grilled corn.

A thousand pounds is not even enough to buy traditional sweets from the Shaalan market. The price of 200 grams of knefe or madlouka starts at 1,100 pounds, Yakhour found out. He did manage to find two sandwiches that cost 800 pounds: The famed wrap from Bisan, although they are hardly filling.

Standing before a display of smuggled biscuits, Bakhour did not even bother to ask about their prices (3,000 pounds a packet). A local selection of biscuits can be bought for 1,000 pounds.

Yakhour dared to head to a famous shop known for selling western sweets. Confiding with viewers that he was expecting to be kicked out for asking if it sells cakes for a 1,000 pounds, he was surprised to learn that he could buy small pastries for 1,000 apiece. A slice of cake starts at 1,200 pounds.

For vegetables and fruits, the actor headed to the old al-Hal market, which sells produce at prices 30 percent cheaper than other parts of the capital. There, he bought the ingredients for his grilled sandwich: potatoes and onions at a cost of 850 pounds. He then headed to a gas station to buy some diesel – enough to fill a small teacup. The owners gladly sold it to him for free.

Yakhour then gathered some wood from a field on the outskirts of Damascus, lit a fire and grilled his potatoes and onions, before wrapping them up in a sandwich, winning the challenge. The crew dismissed his claim, with Yakhour jokingly replying: “Did you expect me to invite you to meaty meal worth 1,000 pounds?”

The war has deprived the Syrian people of countless things, including a kilo of goat meat, which now sells at 30,000 pounds or half the monthly salary of a state employee.

The pound sank to a new record low on Sunday with a scramble for dollars in a country hit by sanctions and facing a severe foreign currency crunch, dealers and bankers said.

Traders said it cost as much as 3,450 Syrian pounds to buy 1 dollar on the street on Sunday, more than 18% lower than the end of last month.

Its last freefall was last summer when it hit the psychological barrier of 3,000 to the dollar over fears tougher US sanctions would worsen the country’s dire economic plight.

One leading Damascus-based licensed exchange dealer said the dollar had been rising with demand that far exceeded supply after months of relative stability in the 2,500 range.

Also squeezing the inflow of dollars has been a financial crisis in neighboring Lebanon where billions of dollars held by Syrian businessmen were frozen by its hard-hit banks, businessmen and bankers say.

Lebanon’s financial sector has for decades been a safe haven for leading Syrian businessmen and also firms associated with the government who used some of its banks to circumvent sanctions to import raw materials.

The country has been forced to reduce subsidies on fuel and conserve foreign currency for essential imports, businessmen say.

The collapse of the currency has driven up inflation as Syrians struggle to afford food, power and other basics.

Bankers say although the central bank vowed last week to intervene to prop up the collapsing currency, it is reluctant to support the currency in order to protect its scarce remaining foreign reserves. They were estimated at $17 billion before the 10-year conflict began.



Johnny Moore… What Do We Know About Chairman of Gaza Humanitarian Foundation

People carrying boxes and bags containing food and humanitarian aid packages distributed by the Gaza Humanitarian Foundation last month in Rafah, in southern Gaza. (AP)
People carrying boxes and bags containing food and humanitarian aid packages distributed by the Gaza Humanitarian Foundation last month in Rafah, in southern Gaza. (AP)
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Johnny Moore… What Do We Know About Chairman of Gaza Humanitarian Foundation

People carrying boxes and bags containing food and humanitarian aid packages distributed by the Gaza Humanitarian Foundation last month in Rafah, in southern Gaza. (AP)
People carrying boxes and bags containing food and humanitarian aid packages distributed by the Gaza Humanitarian Foundation last month in Rafah, in southern Gaza. (AP)

As the world condemned the killings this week of dozens of hungry Palestinians near US-backed aid sites in Gaza, the group responsible for distributing that aid quietly appointed a new leader: an evangelical Christian with ties to the Trump administration.

The group, the Gaza Humanitarian Foundation, which was founded last year, announced on Tuesday that Johnnie Moore, an American public relations professional, would be its new executive chairman after the previous chief quit.

Moore’s appointment comes as the foundation, which began handing out food boxes last week, temporarily halted operations on Wednesday to work on “organization and efficiency.”

It had been racked by a resignation in its ranks, chaos at its distribution sites and violence nearby, including two shooting episodes in which dozens of Palestinians were killed, according to local health workers.

Here is what to know about Moore and his ties to the Trump administration.

A presence in the Oval Office

Moore was a spokesman for Liberty University, the Christian institution founded in Lynchburg, Virginia., in 1971 by the Rev. Jerry Falwell, for a dozen years before moving into the media industry and starting his own faith-based public relations firm.

He represented early evangelical supporters of President Trump, including Jerry Falwell Jr, who succeeded his father at Liberty University, and Paula White, who now leads the White House faith office.

Moore was co-chairman of the 2016 Trump presidential campaign’s evangelical advisory board and an influential figure during Trump’s first administration. He was part of a coalition of Christian leaders who paid regular visits to the White House, attending policy briefings, as well as prayer meetings in the Oval Office.

His public relations company, Kairos, was acquired in 2022 by JDA Worldwide, and Moore now serves as president of that larger firm.

When he announced the acquisition on social media, Moore referred to his work in public relations as his “day job” as he has had many other roles and projects linked to his faith and interest in foreign policy, including writing books on the persecution of Christians in the Middle East and Africa.

In 2017, Moore told The New York Times that he and other evangelicals had pressed Trump to recognize Israeli sovereignty over Jerusalem and to move the US Embassy there. “It has been an issue of priority for a long time,” he said.

Moore describes himself as “a bridge builder and peacemaker especially known for consequential work at the intersection of faith and foreign policy, especially in the Middle East.”

The embassy move drew condemnation from Palestinian and Arab leaders, the heads of many Christian churches in Jerusalem and much of the international community, which has long viewed the status of Jerusalem as a matter to be resolved through negotiations over a future Palestinian state.

A cheerleader for Mike Huckabee

Moore, like many evangelicals, including Mike Huckabee, the US ambassador to Israel, is committed to a Jewish state based on his interpretation of the Bible.

Some evangelicals view their support for Israel as an important element of their belief in biblical prophecy. Speaking to The Washington Post in 2018, Moore said he had advised White House officials that “those who bless Israel will be blessed.”

Moore cheered Huckabee’s nomination, saying on social media in November that “selecting a lifelong non-Jewish Zionist as the US ambassador to Israel sends a powerful message to friend and foe of America.”

Huckabee, 69, and Moore, 41, have walked similar paths as public figures and Christian media creators, and they have been described as friends in Israeli news media. The embassy did not respond to a request for comment on their relationship.

The new face of a troubled Gaza organization

Israel imposed a blockade on supplies entering the Gaza Strip in March, accusing Hamas of looting humanitarian aid. That embargo was lifted to a limited degree last month, after the international community raised alarms about widespread hunger in the enclave.

Israelis conceived of the new system to establish aid distribution sites run by American security contractors in the enclave. It was meant, officials said, to circumvent Hamas, which Israel accused of stealing assistance meant for civilians.

But the rollout of the Gaza Humanitarian Foundation’s operation has been chaotic. Its previous head resigned hours before the initiative was set to begin late last month, citing a lack of autonomy.

On Tuesday, Boston Consulting Group, a US advisory firm, said that it had stepped back from its involvement with the organization, that it had placed a partner who had worked on the project on leave and that it would conduct an internal review of its work.

Humanitarian organizations have criticized the foundation’s approach to aid distribution for a lack of independence from Israel, whose soldiers are positioned near the sites and have fired what the Israeli military has called “warning” shots on multiple occasions.

And the United Nations has refused to have anything to do with the effort because it says Israel is militarizing and politicizing humanitarian assistance and putting Palestinians in danger.

As reports of disarray at aid distribution sites emerged during the project’s first week, Moore said the effort was “working” and should be “celebrated.”

When the Gazan health authorities reported shooting deaths near one of the foundation’s sites, Moore reposted a statement from Huckabee accusing the news media and Hamas of spreading misinformation.

Moore lists 18 years of service with World Help, a Christian humanitarian organization, among his volunteer experiences, along with his new appointment at the Gaza foundation and his roles on various advisory boards, including that of the nonpartisan advocacy group Muslim Coalition for America and Haifa University in Israel.

In a statement about his appointment, Moore said he would help “ensure the humanitarian aid community and the broader international community understand what’s taking place on the ground.” The foundation declined a request for an interview.

*Ephrat Livni is a reporter for The New York Times’ DealBook newsletter, based in Washington.