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SDC CEO: We Seek Investing $800 Mln in Infrastructure Development

SDC CEO Husameddin Al-Madani
SDC CEO Husameddin Al-Madani
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SDC CEO: We Seek Investing $800 Mln in Infrastructure Development

SDC CEO Husameddin Al-Madani
SDC CEO Husameddin Al-Madani

With Crown Prince Mohammed bin Salman announcing the creation of the Soudah Development Company (SDC) in Saudi Arabia’s Asir region, the kingdom is set for building a luxury mountain destination that features immersive cultural experiences.

The destination adds another dimension to Saudi Arabia’s ambitious tourism goals, and complements those destinations created on the Red Sea coast and around the capital city of Riyadh.

SDC CEO Husameddin Al-Madani, in an interview with Asharq Al-Awsat, confirmed that the company is seeking to invest more than SR 3 billion ($800 million) in infrastructure development in the targeted region.

This will contribute an estimated SR29 billion ($7.7 billion) to the Kingdom’s cumulative GDP by 2030, Madani confirmed, adding that the company will reveal more details about its general plans soon.

Madani revealed that the SDC will work on quality projects through the development of the kingdom’s tourism and entertainment sectors.

Planned developments include 2,700 hotel rooms, 1,300 residential units, and 30 unique commercial and entertainment attractions that aim to attract over 2 million visitors annually.

“Soudah is home to the tallest peak in the kingdom, with an elevation of over 3,000 meters. It also offers a large number of heritage villages, archeological sites, and juniper forests,” Madani said, stressing that the area has great potential to become a global mountain destination.

When asked on the date of releasing the SDC’s comprehensive general scheme, Madani confirmed that the company is working with a team of development experts and that the project’s plans will be announced later.

“The SDC aims to attract 2 million domestic and international tourists year-long by 2030,” Al-Madani asserted, pointing out that the size of expected investments in the development project will reach around SR 11 billion ($2.9 billion) with opportunities offered to both local and international investors.

Madani affirmed that the company aims to attract international investments to the region, give local investors opportunities, and support small and medium enterprises.

He further revealed that the SDC has practically started working on preserving the region’s heritage and culture, paying attention to its originality, and empowering the local community.

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Yemeni Minister to Asharq Al-Awsat: Houthis Have Lost Nearly 30% of their Military Capabilities

This handout photo released by the US Defense Visual Information Distribution Service (DVIDS) shows a US F/A-18 Super Hornet attack fighter jet taking off from the US Navy's Nimitz-class USS Harry S. Truman aircraft carrier at sea on March 16, 2025. (Photo by Hunter DAY / DVIDS / AFP)
This handout photo released by the US Defense Visual Information Distribution Service (DVIDS) shows a US F/A-18 Super Hornet attack fighter jet taking off from the US Navy's Nimitz-class USS Harry S. Truman aircraft carrier at sea on March 16, 2025. (Photo by Hunter DAY / DVIDS / AFP)
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Yemeni Minister to Asharq Al-Awsat: Houthis Have Lost Nearly 30% of their Military Capabilities

This handout photo released by the US Defense Visual Information Distribution Service (DVIDS) shows a US F/A-18 Super Hornet attack fighter jet taking off from the US Navy's Nimitz-class USS Harry S. Truman aircraft carrier at sea on March 16, 2025. (Photo by Hunter DAY / DVIDS / AFP)
This handout photo released by the US Defense Visual Information Distribution Service (DVIDS) shows a US F/A-18 Super Hornet attack fighter jet taking off from the US Navy's Nimitz-class USS Harry S. Truman aircraft carrier at sea on March 16, 2025. (Photo by Hunter DAY / DVIDS / AFP)

The Iran-backed Houthis are in disarray over escalating American strikes targeting military and security sites, as well as weapons depots belonging to them, Yemeni Minister of Information Moammar Al-Eryani said, revealing that the group has lost nearly 30% of its military capabilities.

Al-Eryani told Asharq Al-Awsat that the recent strikes have directly hit "the military capabilities of the Houthi group, targeting mainly infrastructure related to ballistic missiles and drones, which were used to threaten international maritime navigation in the Red Sea, Bab el-Mandeb, and the Gulf of Aden."

US President Donald Trump had ordered the start of the military campaign against the Houthis on March 15, pledging to destroy their capabilities.

In the past four weeks, the Houthis have been hit by 365 air and naval strikes, field reports said. The campaign has been primarily targeting fortified bunkers and military warehouses, especially in the group's strongholds in the governorates of Saada, Sanaa, Amran, and Hodeidah.

"Our assessment, based on our field sources, is that the militia has lost 30% of its capabilities, and this number is rising as military operations continue,” Al-Eryani said.

The minister also spoke of "surprises” that will please Yemenis in the coming weeks.

Trump said Monday that the US campaign against the Houthis has been “very successful militarily.”

“We’ve really damaged them,” he said, adding that “we’ve gotten many of their leaders and their experts.”

The Yemeni Minister of Information considered the powerful strikes “as not enough to end the Houthi threat, especially since the militia is still receiving logistical support from Iran through multiple smuggling routes."

Last week, Britain’s The Telegraph quoted a senior Iranian official as saying that Iran had ordered military personnel to leave Yemen to avoid direct confrontation with the US.

Al-Eryani called for “keeping military, political, and economic pressure” on the Houthis and increasing control on the sources that provide arms to the Houthis. He also called for “supporting the legitimate forces to enable them to take control of all Yemeni territory."
Al-Eryani confirmed that the Houthis have recently suffered significant human losses at various leadership levels, yet the militias have avoided announcing such losses for fear of undermining the morale of their fighters.

Last month, Yemeni Defense Minister Lt. Gen. Mohsen Mohammed al-Daeri told Asharq Al-Awsat that the country’s armed forces and all military formations were at a high state of readiness to respond firmly to any Houthi attacks or provocations.

Al-Daeri said the Houthis bear full responsibility for the recent escalation, the imposition of international sanctions, and the militarization of regional waters, which have worsened the humanitarian and economic situation for Yemenis.