Amazon Opens First UK Checkout-Free Grocery Store in London

The Amazon Fresh grocery store opens in London, March 4, 2021, where a sign explains for shoppers to pick up items and walk out of the store, contactless, without the need for a till. (AP)
The Amazon Fresh grocery store opens in London, March 4, 2021, where a sign explains for shoppers to pick up items and walk out of the store, contactless, without the need for a till. (AP)
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Amazon Opens First UK Checkout-Free Grocery Store in London

The Amazon Fresh grocery store opens in London, March 4, 2021, where a sign explains for shoppers to pick up items and walk out of the store, contactless, without the need for a till. (AP)
The Amazon Fresh grocery store opens in London, March 4, 2021, where a sign explains for shoppers to pick up items and walk out of the store, contactless, without the need for a till. (AP)

Amazon has opened a cashier-free supermarket in London, its first bricks and mortar expansion outside the US as the company bets on strong demand for its contactless shops.

The online retailing giant opened the doors to its Amazon Fresh shop in West London’s Ealing neighborhood on Thursday, in what it said will be the first in a wave of shops in the British capital using its automated checkout technology.

Shoppers use a smartphone app to scan a QR code so they can enter the store. They can fill their shopping bags with milk, eggs or other groceries while cameras and sensors track what’s taken off shelves.

Purchases are charged to an Amazon account after leaving and a receipt sent by email. There’s no need to wait in line to pay at the checkout, a feature that has more appeal after the pandemic highlighted the need for social distancing.

Amazon already operates 26 cashier-free convenience stores in the US under the Amazon Go brand and two larger supermarkets called Amazon Go Grocery. As part of its UK launch, Amazon also unveiled its new private label food brand, by Amazon.



Apple Takes Fight Against $587 Million EU Antitrust Fine to Court

FILE PHOTO: Apple logo is seen on the Apple store at The Marche Saint Germain in Paris, France July 15, 2020.  REUTERS/Gonzalo Fuentes/File Photo
FILE PHOTO: Apple logo is seen on the Apple store at The Marche Saint Germain in Paris, France July 15, 2020. REUTERS/Gonzalo Fuentes/File Photo
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Apple Takes Fight Against $587 Million EU Antitrust Fine to Court

FILE PHOTO: Apple logo is seen on the Apple store at The Marche Saint Germain in Paris, France July 15, 2020.  REUTERS/Gonzalo Fuentes/File Photo
FILE PHOTO: Apple logo is seen on the Apple store at The Marche Saint Germain in Paris, France July 15, 2020. REUTERS/Gonzalo Fuentes/File Photo

Apple took a challenge against EU regulators to Europe's second highest court on Monday after they fined it 500 million euros ($587 million) earlier this year for breaching landmark rules aimed at curbing the power of Big Tech.

The European Commission in a decision in April said the iPhone maker's technical and commercial restrictions that prevent app developers from steering users to cheaper deals outside the App Store breached the Digital Markets Act.