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Rescue of UK Clothing Chain Peacocks Saves about 2,000 Jobs

Rescue of UK Clothing Chain Peacocks Saves about 2,000 Jobs

Tuesday, 6 April, 2021 - 10:45
Women wearing protective masks pass a branch of fashion chain Peacocks that was closed down in Hackney, amid the coronavirus disease (COVID-19) outbreak in London, Britain, November 20, 2020. REUTERS/Simon Newman

British discount clothing chain Peacocks has been bought out of administration by Steve Simpson, the chief operating officer of Edinburgh Woollen Mill, backed by a consortium of international investors, saving about 2,000 jobs.


Peacocks fell into administration in November, blaming the impact of the COVID-19 pandemic.


EWM Group, the private investment group controlled by the family of Philip Day and Peacocks’ leading secured creditor, said on Tuesday it was supporting Simpson’s bid, providing a deferred loan to the consortium.


Simpson hopes to reopen up to 200 Peacocks stores when lockdown rules ease. Prior to the administration it traded from 423 stores with a staff of 4,369, Reuters reported.


Some 1,850 store staff are currently on furlough.


The transaction was negotiated by FRP, Peacocks’ administrator. No further financial details were disclosed.


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