Apple to Argue It Faces Competition in Video Game Market In Epic Lawsuit

FILE PHOTO: 3D printed Lady Justice figure is seen in front of displayed Apple and Epic Games logos in this illustration photo taken February 17, 2021. REUTERS/Dado Ruvic/Illustration/File Photo
FILE PHOTO: 3D printed Lady Justice figure is seen in front of displayed Apple and Epic Games logos in this illustration photo taken February 17, 2021. REUTERS/Dado Ruvic/Illustration/File Photo
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Apple to Argue It Faces Competition in Video Game Market In Epic Lawsuit

FILE PHOTO: 3D printed Lady Justice figure is seen in front of displayed Apple and Epic Games logos in this illustration photo taken February 17, 2021. REUTERS/Dado Ruvic/Illustration/File Photo
FILE PHOTO: 3D printed Lady Justice figure is seen in front of displayed Apple and Epic Games logos in this illustration photo taken February 17, 2021. REUTERS/Dado Ruvic/Illustration/File Photo

Apple Inc said it plans to argue that it faces abundant competition in the market for video game transactions to defend itself against antitrust allegations by “Fortnite” maker Epic Games, the iPhone maker said on Thursday.

Epic sued Apple last year in federal court in California, alleging the 15% to 30% commissions that Apple charges for the use of its in-app payment systems and Apple’s longstanding practice of exercising control over which apps can be installed on its devices amount to anticompetitive behavior. The dispute arose after Epic tried to implement its own in-app payment system in the popular “Fortnite” game and Apple subsequently banned the game from its App Store, Reuters reported.

The case is to be heard in May in Oakland, California, by US District Judge Yvonne Gonzalez Rogers, who will have to rule on which notion of a “market” is the correct one for analyzing Apple’s moves for signs of anticompetitive conduct.

Epic has framed its case around the idea that Apple’s iPhones, with an installed base of more than 1 billion users, represent their own distinct market for software developers. Epic has argued that Apple has monopoly power over that market because it decides how users can install software on the devices and says it abuses that power by forcing developers to deliver their software through the App Store, where developers are subject to fees on some transactions.

In a filing that Apple planned to make Thursday, the company rejected that notion and said the proper market to analyze the case is the video game transaction market, which includes platforms such as Nintendo Co Ltd and Microsoft Corp’s Xbox gaming consoles, which also limit the software that can run on their hardware and charge fees to developers.

Apple said it plans to argue that consumers have many choices on how to carry out video game transactions, including purchasing virtual tokens from game developers on other platforms such as Windows PCs and using the tokens on iPhones with no fees to the game developer.



Google Faces More Scrutiny as UK Watchdog Flexes New Digital Competition Powers

The logo of Google LLC is shown at an entrance to one of their buildings in San Diego, California, US, October 9, 2024. REUTERS/Mike Blake/File Photo
The logo of Google LLC is shown at an entrance to one of their buildings in San Diego, California, US, October 9, 2024. REUTERS/Mike Blake/File Photo
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Google Faces More Scrutiny as UK Watchdog Flexes New Digital Competition Powers

The logo of Google LLC is shown at an entrance to one of their buildings in San Diego, California, US, October 9, 2024. REUTERS/Mike Blake/File Photo
The logo of Google LLC is shown at an entrance to one of their buildings in San Diego, California, US, October 9, 2024. REUTERS/Mike Blake/File Photo

Britain's competition watchdog flexed new digital market powers on Monday for the first time with an investigation into Google's search and search ad businesses.

Under beefed-up rules that took effect this month designed to protect consumers and businesses from unfair practices by Big Tech companies, the Competition and Markets Authority said it would determine whether Google should be given “strategic market status” that would require imposing changes to the company's behavior. The investigation adds to global scrutiny that the US tech giant is facing, The AP reported.

The Competition and Markets Authority said it will examine whether Google is using its position in the market to stifle innovation and block rivals. The regulator said it will look in particular at Google's role in shaping the development of new artificial services and interfaces such as “answer engines," in ways that “limit the competitive constraint they impose on Google Search.”

AI-powered chatbots have become increasingly popular with internet users looking for information online. Google last year retooled its search engine so that it now frequently favors responses crafted by artificial intelligence over website links.

Google said in a statement that it "will continue to engage constructively with the CMA to ensure that new rules benefit all types of websites, and still allow people in the UK to benefit from helpful and cutting-edge services.”

AI's potential to transform online search services means fair competition is important, said Sarah Cardell, the UK regulator's chief executive.

“It’s our job to ensure people get the full benefit of choice and innovation in search services and get a fair deal — for example in how their data is collected and stored,” Cardell said in a statement. “And for businesses, whether you are a rival search engine, an advertiser or a news organisation, we want to ensure there is a level playing field for all businesses, large and small, to succeed.”

The CMA will also look into concerns about "exploitative conduct" by Google, including its practice of collecting vast amounts of consumer data without informed consent, and its use of content by website publishers — which could range from major media outlets to startups focusing on narrow subjects — without paying them fairly.

It will also investigate whether Google is giving preference to its own services, such as specialized search shopping or travel services.

The UK investigation is the latest salvo in an onslaught of regulatory pressure that Google is facing on both sides of the Atlantic.

In both the US and Canada, authorities are targeting Google’s ad business with lawsuits accusing the company of anticompetitive or monopolistic conduct in the digital ad industry, which they want to resolve by breaking up the company.

European Union regulators, meanwhile, have been carrying out their own antitrust investigation and signaled that they would push for Google to sell off parts of its business in order to satisfy concerns about its lucrative digital ad business.

The CMA has until October to finish its investigation and said it could, for example, force Google to make changes to its data practices.

The regulator has said it expects to open three to four “strategic market status” investigations of the very largest tech companies in the first year after its new powers took effect.

Shares of Google's parent, Alphabet Inc., were essentially flat before the opening bell Tuesday.