Saudi Arabia Set to Boost Its Heritage, Cultural Economies

New Saudi project, dubbed ‘A Journey Through Time,’ sot to boost kingdom’s tourism sector, Asharq Al-Awsat
New Saudi project, dubbed ‘A Journey Through Time,’ sot to boost kingdom’s tourism sector, Asharq Al-Awsat
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Saudi Arabia Set to Boost Its Heritage, Cultural Economies

New Saudi project, dubbed ‘A Journey Through Time,’ sot to boost kingdom’s tourism sector, Asharq Al-Awsat
New Saudi project, dubbed ‘A Journey Through Time,’ sot to boost kingdom’s tourism sector, Asharq Al-Awsat

Saudi Arabia is steadily moving towards developing its heritage and cultural economies with Crown Prince Mohammed bin Salman launching the Kingdom’s masterplan, dubbed ‘A Journey Through Time,’ which aims to transform AlUla into a global destination for heritage, nature, art, and culture.

Other than contributing to the Saudi national economy, the project will also place the Kingdom on the map of international tourism and attract foreign investment, specialists told Asharq Al-Awsat.

More so, the new design vision for AlUla to turn it into a global attraction will also generate investment opportunities worth billions of dollars.

Over the next 15 years, the historic AlUla valley, home to Hegra and a multitude of other historic sites, will be transformed into a living museum designed to immerse visitors in 200,000 years of natural and human history.

The project is being led by the crown prince, who is also chairman of the board of directors of the Royal Commission for AlUla Governorate, and followed up by the Minister of Culture, Prince Badr bin Abdullah bin Farhan, also governor of the Royal Commission for AlUla.

Developing prominent Saudi heritage monuments reflects positively on the tourism sector and the national economy as it activates the role played by archaeological sites in achieving the aspirations of the state, Vice Chairman of the Riyadh Chambers Board of Directors Nayif al-Rajihi told Asharq Al-Awsat.

Rajihi went on to explain that mega heritage projects will attract foreign and local investments, and will create quality job opportunities.

He added that they will also help reduce joblessness rates, which is one of the main targets of the Kingdom's 2030 vision.

It is worth noting that the recently announced masterplan for AlUla contributes to the advancement of Saudi Arabia’s Vision 2030 and opens a new chapter in accelerating the growth of a diversified economy and vibrant community.



300,000 New Homes to Restore Market 'Balance' in Riyadh

Saudi Minister of Municipalities and Housing Majed Al-Hogail speaks at Monday's forum in Riyadh. (Asharq Al-Awsat)
Saudi Minister of Municipalities and Housing Majed Al-Hogail speaks at Monday's forum in Riyadh. (Asharq Al-Awsat)
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300,000 New Homes to Restore Market 'Balance' in Riyadh

Saudi Minister of Municipalities and Housing Majed Al-Hogail speaks at Monday's forum in Riyadh. (Asharq Al-Awsat)
Saudi Minister of Municipalities and Housing Majed Al-Hogail speaks at Monday's forum in Riyadh. (Asharq Al-Awsat)

Saudi Arabia plans to inject more than 300,000 new housing units into Riyadh over the next three years as part of a broader government strategy to stabilize the capital’s real estate market, announced Majed Al-Hogail, Minister of Municipalities and Housing and Chairman of the Board of the General Real Estate Authority.

Speaking at the opening of the fifth edition of the Real Estate Future Forum 2026 in Riyadh on Monday, Al-Hogail said the capital already has more than 100 million square meters of developed, ready-to-build land.

The forum brought together decision-makers, experts and investors from more than 140 countries, with around 300 speakers from government, business and the public and private sectors, highlighting the growing global prominence of Saudi Arabia’s real estate industry.

Al-Hogail stressed that the Kingdom has adopted “real estate balance” as a strategic policy aimed at improving efficiency and fairness in the sector through precise regulatory tools and informed analysis of market dynamics.

He highlighted a historic surge in mortgage financing, which rose from SAR 82 billion in 2017 to nearly SAR 900 billion (about $240 billion) by 2025, making real estate finance a major pillar of the national economy, accounting for around 27 per cent of Saudi banks’ total loan portfolios.

Homeownership

On homeownership, Al-Hogail said the rate of Saudi citizens owning homes exceeded 66 percent in 2025, with more than one million beneficiaries of government housing support programs. He outlined ambitious targets to support an additional 367,000 beneficiaries and raise the homeownership rate to 70 percent by 2030.

Riyadh has over 100 million square meters of developed land ready for use and is expected to receive more than 300,000 new housing units within three years, he went on to say.

He also highlighted the role of the National Housing Company, the region’s largest real estate developer, which has delivered around 300,000 housing units across 16 cities and plans to add another 300,000 units in the next phase.

This growth, he said, reflects the maturity of the market and rising confidence among investors and citizens alike.

Real estate investment

Saudi Minister of Investment Khalid Al-Falih described real estate as a safe haven for economic stability amid global geo-economic uncertainty and volatile markets.

The real estate and construction sector forms a “solid foundation” for national growth, contributing about 13 percent of Saudi Arabia’s GDP, he stressed. This momentum is supported by large-scale investments led by the Public Investment Fund (PIF), which have exceeded $400 billion since the launch of Vision 2030.

Tourism projects and urban transformation

Saudi Minister of Tourism Ahmed Al Khateeb said the Kingdom is now “leading global change” in urban development and the creation of major tourism destinations.

Saudi Vision 2030 has transformed the concept of city design, shifting from merely serving local residents to also welcoming visitors and meeting their needs, he remarked.

He cited mega-projects such as NEOM, the Red Sea project and Diriyah as examples of this transformation, arguing that the Kingdom’s ability to develop previously untouched regions, such as Tabuk and the Red Sea islands, gives it a unique advantage in delivering architectural and technological models that inspire the world.

Quality of life

Al Khateeb also noted the launch of the Global Quality of Life Index, developed in partnership with UN-Habitat. The index is the first of its kind to measure quality of living based on comprehensive criteria, including infrastructure and essential services.

Rather than assessing happiness or education in isolation, it evaluates the overall ecosystem of services that matter to residents and visitors, focusing on accessibility, affordability and quality.

Al Khateeb stressed the importance of sustainability in the economy, employment and the environment, describing it as the most critical component of quality of life and a core responsibility embedded in national visions.

Tourism has been a key driver in reducing unemployment in Saudi Arabia to record lows comparable to OECD and G20 countries, with the sector creating 250,000 new jobs for Saudis since the launch of the national tourism strategy in 2019, he added.

Partnerships and agreements

Abdullah Al-Hammad, Chief Executive Officer of the General Real Estate Authority, said the sector has become an influential player in the global economy.

He noted that the forum coincides with the implementation of regulations allowing non-Saudis to own real estate, opening unprecedented global opportunities for the Saudi market and showcasing the Kingdom’s geographical diversity and cultural depth.

Al-Hammad added that previous editions of the forum resulted in agreements and partnerships worth more than $50 billion (SAR 187.5 billion), describing the figure as clear evidence that discussions at the forum are transforming into concrete decisions, investments and projects on the ground.


Record Demand … $10.5 Billion in Initial Orders for Aramco Bonds

A picture taken in Riyadh shows the sign in Arabic of an Aramco gas station on the outskirts of the Saudi capital Riyadh on November 5, 2024. AFP 
A picture taken in Riyadh shows the sign in Arabic of an Aramco gas station on the outskirts of the Saudi capital Riyadh on November 5, 2024. AFP 
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Record Demand … $10.5 Billion in Initial Orders for Aramco Bonds

A picture taken in Riyadh shows the sign in Arabic of an Aramco gas station on the outskirts of the Saudi capital Riyadh on November 5, 2024. AFP 
A picture taken in Riyadh shows the sign in Arabic of an Aramco gas station on the outskirts of the Saudi capital Riyadh on November 5, 2024. AFP 

Saudi Aramco saw on Monday a strong demand in the first hours after the company offered indicative pricing for four-tranche dollar-denominated bonds, with combined order books for its 3-year, 5-year, 10-year, and 30-year bonds exceeding $10.5 billion, according to fixed income news service IFR.

According to a document leaked from the Initial Public Offering (IPO), Aramco has developed a competitive primary profit margin reflecting its high creditworthiness.

The Saudi oil giant’s three-year debt has been initially priced at around 100 basis points over US Treasuries, while the five-year tranche is set at approximately 115 basis points over the benchmark.

For longer-term debt, the 10-year bonds were initially priced at around 125 basis points over US Treasuries, and the 30-year bonds at around 165 basis points over the same benchmark, respectively, the document showed.

The order book offering, which was quickly covered topping $10.5 billion before the markets closed on Monday, reflects institutional investors' confidence in the financial strategy of the world's largest oil company.

The offering comes at a time when investors are looking for stable returns and heaven assets amid volatile geopolitical markets.

These price margins are expected to narrow in the coming hours as the flow of orders continues, until a final pricing that will determine the total value of the bond issue.

 


India’s Prime Minister Says It Has Reached a Free Trade Deal with the EU

India's Prime Minister Narendra Modi (C) poses for a photograph with European Commission President Ursula von der Leyen (R) and European Council President Antonio Costa before their meeting at the Hyderabad House in New Delhi on January 27, 2026. (AFP)
India's Prime Minister Narendra Modi (C) poses for a photograph with European Commission President Ursula von der Leyen (R) and European Council President Antonio Costa before their meeting at the Hyderabad House in New Delhi on January 27, 2026. (AFP)
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India’s Prime Minister Says It Has Reached a Free Trade Deal with the EU

India's Prime Minister Narendra Modi (C) poses for a photograph with European Commission President Ursula von der Leyen (R) and European Council President Antonio Costa before their meeting at the Hyderabad House in New Delhi on January 27, 2026. (AFP)
India's Prime Minister Narendra Modi (C) poses for a photograph with European Commission President Ursula von der Leyen (R) and European Council President Antonio Costa before their meeting at the Hyderabad House in New Delhi on January 27, 2026. (AFP)

Prime Minister Narendra Modi said Tuesday that India and the European Union have reached a free trade agreement to deepen their economic and strategic ties.

The accord, which touches a whopping 2 billion people, was concluded after nearly two decades of negotiations. It was dubbed the “mother of all deals” by both sides.

It is one of the biggest bilateral engagements on commerce. The timing comes as Washington targets both India and the EU with steep import tariffs.

“This agreement will bring major opportunities for the people of India and Europe. It represents 25% of the global GDP and one-third of global trade,” Modi said while virtually addressing an energy conference.

The deal comes at a time when Washington is targeting both India and the EU with steep tariffs, disrupting established trade flows and pushing major economies to seek alternate partnerships.

Modi was scheduled to meet with European Commission President Ursula von der Leyen later Tuesday to jointly announce the agreement.

India has stepped up efforts to diversify its export destinations as part of a broader strategy to offset the impact of higher US tariffs.

The tariffs include an extra 25% levy on Indian goods for its unabated purchases of discounted Russian oil, bringing the combined tariffs imposed by the United States on its ally to 50%.

The deal gives the EU expanded access to one of the world’s fastest-growing major economies, helping European exporters and investors to reduce their reliance on more volatile markets.

“Ultimately, the agreement is about creating a stable commercial corridor between two major markets at a time the global trading system is fragmenting,” said Indian trade analyst Ajay Srivastava.

The EU is still reeling from the aggressive approach of its once-stalwart ally across the Atlantic. There’s a widespread sense of betrayal across the 27-nation bloc from US President Donald Trump's onslaught of higher tariffs, embrace of far-right parties, and belligerence over Greenland.

Brussels has accelerated its outreach to markets around the world: Over the past year, von der Leyen has signed deals with Japan, Indonesia, Mexico, and South America under the catchphrase “strategic autonomy,” which in practice is akin to decoupling from a US seen by most European leaders as erratic.

“We are showing a fractured world that another way is possible,” she posted on X after arriving in India on Sunday.