No Covid Blues for Hermes as Sales Soar

The logo of French luxury group Hermes is seen at a store. Reuters
The logo of French luxury group Hermes is seen at a store. Reuters
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No Covid Blues for Hermes as Sales Soar

The logo of French luxury group Hermes is seen at a store. Reuters
The logo of French luxury group Hermes is seen at a store. Reuters

French luxury goods group Hermes said Thursday that its sales jumped 38 percent in the first quarter of the year compared with 2020, bolstered by a strong performance in Asia.

The maker of Birkin handbags said its revenues reached 2.1 billion euros ($2.5 billion) in January-March, which was higher than even the same period in 2019, before the global Covid-19 pandemic struck.

The sharp rise was driven mainly by increased demand for the group's bags, clothing and watches in China and other Asian markets, with consumers turning to online shopping despite the hefty Hermes price tags.

"The success of online sales has been confirmed," finance director Eric du Halgouet told reporters by phone, adding that internet sales had seen "growth in three figures across all regions."

Sales in the United States climbed 23 percent from a year earlier, but they stagnated in Europe, where many major economies, including France, remain locked down.

Fellow French luxury group Kering, which owns brands such as Gucci and Yves Saint Laurent, announced Tuesday that its sales had also risen to a level higher than the same period of 2019, underlining how coronavirus-hit 2020 was a blip for the high-end luxury market.



Levi Strauss Lifts Annual Forecasts on Steady Denim Demand in Europe Despite Tariff Pain

A logo is displayed at the Levi’s outlet retail store at Bicester Village in Oxfordshire, Britain, August 21, 2024. (Reuters)
A logo is displayed at the Levi’s outlet retail store at Bicester Village in Oxfordshire, Britain, August 21, 2024. (Reuters)
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Levi Strauss Lifts Annual Forecasts on Steady Denim Demand in Europe Despite Tariff Pain

A logo is displayed at the Levi’s outlet retail store at Bicester Village in Oxfordshire, Britain, August 21, 2024. (Reuters)
A logo is displayed at the Levi’s outlet retail store at Bicester Village in Oxfordshire, Britain, August 21, 2024. (Reuters)

Levi Strauss raised its annual revenue and profit forecasts after beating quarterly estimates on Thursday, betting on strong demand for its denims in regions such as Europe in the face of tariff uncertainty.

Levi's is leaning on a diverse supply chain that includes Bangladesh and Cambodia, and getting rid of less-enticing merchandise to weather tariffs at a time when other apparel brands are feeling the pinch of higher costs on duties.

The company increased its inventory by 15% by the end of the second-quarter because of strong demand and tariffs as well, said Levi Strauss & Co. Chief Financial and Growth Officer Harmit Singh.

"Our view is that the health of the inventory is good. It's in a better spot today than it was a year ago, definitely better than two years ago," Singh said.

Looking ahead, Singh said the company has brought in 60% of the inventory needed in the US to get through the second half of the year, which includes major sales events like Amazon Prime Day, back-to-school and the holiday shopping seasons.

The company's shares rose about 8% in extended trading.

The denim maker's efforts to introduce new styles and collections including dresses, skirts and wide-legged jeans have helped it navigate a challenging market and subdued consumer spending, which continues to weigh on the retail industry.

Newer styles are also helping Levi Strauss with inventory management and reducing the number of product types, Singh said.

"We are taking a hard look at productivity in our assortments," Singh said. The company is removing products from its assortment that do not perform well with customers, and is replacing them with newer, trendier merchandise.

In Europe, its net revenue rose 14% on a reported basis for the quarter ended June 1, compared with a 2% decline a year earlier.

Revenue in its direct-to-consumer segment increased 11% on a reported basis after rising 8% a year ago.

The Trump administration's unpredictable trade policies with countries such as China and Vietnam have disrupted supply chains for apparel and footwear makers. However, Levi has been leveraging its diverse sourcing network to mitigate the impact from tariffs.

Levi, which sources about 1% of its US imports from China and in mid-to-high single digits from Vietnam, told Reuters it is largely sourcing from countries such as Bangladesh, Cambodia and Indonesia.

The company expects fiscal 2025 revenue to grow in the range of 1% to 2%, compared with a prior forecast of a 1% to 2% decline.

It also expects annual adjusted earnings per share to be between $1.25 and $1.30, compared with a previous forecast of $1.20 to $1.25 per share.

Levi said its forecast factors in 30% US tariffs on Chinese imports and 10% on those from other countries, but assumes no significant worsening of the macroeconomic environment such as consumer strain, supply-chain disruptions or further tariff increases.

However, it expects a full-year gross margin expansion of 80 basis points, compared with 100 basis points projected earlier, due to a 20-basis-point impact from tariffs after mitigation plans.

The company's quarterly revenue of $1.45 billion beat analysts' estimate of $1.37 billion, according to data compiled by LSEG.

Its quarterly adjusted profit of 22 cents per share topped estimates of 13 cents per share.