Ancient Egypt Martial Art Enthusiasts Eye Olympic Status

Enthusiasts hope the modern martial art will eventually make it to the Olympics - AFP
Enthusiasts hope the modern martial art will eventually make it to the Olympics - AFP
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Ancient Egypt Martial Art Enthusiasts Eye Olympic Status

Enthusiasts hope the modern martial art will eventually make it to the Olympics - AFP
Enthusiasts hope the modern martial art will eventually make it to the Olympics - AFP

Egypt's tradition of tahtib (stick fighting), popular at festivities and dating back at least 5,000 years, has become a modern martial art that enthusiasts hope will eventually make it to the Olympics.

French-Egyptian Adel Paul Boulad, who for some 15 years has been the driving force behind modern tahtib, calls the push a "unifying project" and a "cultural revolution".

The modern practice "is an updated sports version of a multi-millennial art", said the 69-year-old martial arts teacher.

"It is a sporting practice that is codified, structured... and which spans the entire history of Egypt," he told AFP.

In traditional tahtib, popular in Egypt's rural south, two men perform a dance while wielding bamboo-like rods, in a face-off somewhat resembling a fencing duel.

Folk musicians with loud drums accompany the performance, which is popular at weddings and festivities, and pump up the crowd encircling the men, who don traditional galabeya robes.

The UN cultural agency UNESCO in 2016 listed the martial art as "intangible cultural heritage of humanity".

France-based Boulad, who was also behind tahtib's UNESCO candidacy, formalized its intricate moves and broke it down to 12 forms -- the equivalent of katas in Japanese martial arts.

The "secrets of combat" were inscribed in stone on the walls of temples and tombs of ancient Egypt's Old Kingdom (2,700 to 2,200 BC) until the arrival of the Greeks, who conquered the North African country around 300 BC.

Boulad, who is also a business coach, wants to see tahtib included as a combat sport at the Olympics in the coming years.

Wearing a red belt with three tips -- reminiscent of the style of ancient Egyptian warriors -- and black outfits, competitors wield a 1.3-metre rattan stick.

Unlike traditional tahtib, women can participate in its modern version.

With exhibitions, notably at the International Martial Arts Festival in Paris in 2016, modern tahtib already has attracted followers internationally, but is still trying to gain a foothold in Egypt.

Boulad said he had given himself two to three years, with the help of private financing, to create "regional centers" across the world for spreading the sport further, including in Canada, Colombia and Hungary.

"I say to Egyptians, get moving, otherwise tahtib will go to the Olympics without an Egyptian team representing it," he said.

In Cairo's upmarket eastern suburb of Rehab, a leisure park welcomes the first enthusiastic Egyptian instructors trained by Boulad, and their eager students.

Nasser Refai, 44, a physical education teacher and one of the trainers, said the Egyptian fighting style inherited from the time of the pharaohs was a "treasure".

"It's something we have to keep. Like any art form, if we don't practice, we lose it," added Refai, known affectionately as Captain Nasser to his students.

He and his associates have slowly started attracting young local admirers of the sport via social media.

"It's not just about fighting, it's about respecting and changing yourself," he told AFP, adding that it would be his "dream" to see tahtib recognized as an Olympic sport.

Stick in hand and wearing a headscarf, Jasmine Anwar, 25, is keenly taking part in her first training session.

"I will continue. I won't stop at just knowing how to hold the stick," the schoolteacher said.

New recruit, Jouba Ayoub Mohammed, a 27-year-old graphic designer, expressed interest in promoting the sport to others of his generation.

But "we must first let Egyptians know that tahtib is not a folk dance that is performed only at weddings and other cultural events," he said.

"It's a part of ancient Egyptian history."



Coke Jumps on a Nostalgic Trend with New Coca-Cola Orange Cream Flavor

Bottles of Coac Cola chill in a refrigerated case in Coors Field before fans arrive to watch the Seattle Mariners face the Colorado Rockies, April 19, 2024, in Denver. (AP Photo/David Zalubowski, File)
Bottles of Coac Cola chill in a refrigerated case in Coors Field before fans arrive to watch the Seattle Mariners face the Colorado Rockies, April 19, 2024, in Denver. (AP Photo/David Zalubowski, File)
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Coke Jumps on a Nostalgic Trend with New Coca-Cola Orange Cream Flavor

Bottles of Coac Cola chill in a refrigerated case in Coors Field before fans arrive to watch the Seattle Mariners face the Colorado Rockies, April 19, 2024, in Denver. (AP Photo/David Zalubowski, File)
Bottles of Coac Cola chill in a refrigerated case in Coors Field before fans arrive to watch the Seattle Mariners face the Colorado Rockies, April 19, 2024, in Denver. (AP Photo/David Zalubowski, File)

A year after the launch of the short-lived Coca-Cola Spiced, Coke is adding another new flavor to its lineup.
Coca-Cola Orange Cream is scheduled to go on sale Feb. 10 in the US and Canada. It will be sold in regular and zero sugar varieties.
Atlanta-based Coca-Cola Co. said Monday that it developed the soda, which mixes cola with orange and vanilla flavors, in response to growing consumer demand for the comforting, nostalgic flavor.
Orange cream — first introduced with the Creamsicle ice cream bar in 1937 – has enjoyed a recent renaissance. Olipop, a probiotic soda, introduced an orange cream flavor in 2021. Carvel reintroduced its Orange Dreamy Creamy ice cream last year for the first time since 1972. Wendy’s also debuted an Orange Dreamsicle Frosty last spring, according to The AP.
Coca-Cola has been experimenting with new flavors to help keep customers engaged with its signature product. In 2022, it launched Coca-Cola Creations, a series of limited-edition Coke flavors in colorful cans and bottles. Coke added hints of coconut, strawberry and even Oreos to the drinks.
The company introduced raspberry-flavored Coca-Cola Spiced last February, saying the offering would be a permanent addition to its lineup. But the company abruptly pulled Coca-Cola Spiced off the market in September, saying it would be replaced with a new flavor this year.
Coke said Coca-Cola Orange Cream won’t be a permanent flavor but would remain on sale at least through the first quarter of 2026.
In an interview last year, Coca-Cola’s North American marketing chief, Shakir Moin, said it used to take the company at least a year to develop a new product. But it's trying to move more quickly.
“Consumers are moving faster. The market is moving forward faster. We’ve got to be faster than the speed of the market,” he said.