Lavender flowers dress Saudi deserts during Spring, reflecting the unique natural landscape of the Kingdom.
The northern regions of the Kingdom are abundant in shamrock, chrysanthemum, and lavender flowers that flourish in various degrees of purple that go in harmony with the desert landscape and give it vigor.
This has prompted Saudi Arabia to choose purple as the new color for its carpets during ceremonial and formal occasions, which includes receiving heads of states, official guests, ministers, and ambassadors.
The Kingdom is one of the few countries that no longer use the traditional red carpets during official occasions.
The idea to use purple for ceremonial carpets came as a joint initiative between the Saudi Ministry of Culture and the Royal Protocol.
Purple was chosen as a touristic and cultural symbol, inspired by the lavender flowers that bloom in spring and cover the Kingdom’s desert landscapes.
Notably, official purple carpets appeared for the first time when Saudi Crown Prince Mohammed bin Salman welcomed Crown Prince of Abu Dhabi Sheikh Mohammed bin Zayed.
The initiative to change the color of ceremonial carpets reflects the ongoing development in Saudi Arabia under Vision 2030. It also attributes special importance to the roots of Saudi history and civilization.
Saudi Arabia placed special emphasis on its cultural identity and international appearance after the launch of Vision 2030, contributing to the promotion of various sectors such as tourism, arts, and archaeology.