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Abu Dhabi Reveals New Strategy to Accelerate Growth of Culture and Creative Industries

Abu Dhabi Reveals New Strategy to Accelerate Growth of Culture and Creative Industries

Wednesday, 9 June, 2021 - 10:30
Louvre Abu Dhabi

Abu Dhabi is accelerating the growth of the Culture and Creative Industries (CCI) through a AED30+ billion investment strategy that sees the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) cements its leadership position as the custodian of all the multidisciplinary sectors within the CCI.

The Culture and Creative Industries are key drivers of social and economic growth and diversification in Abu Dhabi. One of the fastest growing economic sectors worldwide, globally they generate annual revenues of $2,250 billion, provide 30 million jobs and are predicted to make up some 10% of global GDP.

In addition to this rapid acceleration, studies show that the CCI demonstrate considerable resilience and adaptability in the face of changing economic dynamics. As the world emerges from the effects of the global pandemic, the sector’s high-value products and services have the power to support a new economic recovery, one that is more environmentally friendly and based on knowledge and new technologies, state news agency WAM reported.

To capitalize on this growth, Abu Dhabi has invested significantly and strategically to create thriving Culture and Creative Industries, with an overall planned investment in excess of AED30 billion. Over the past five years, AED8.5 billion has been committed across the emirate, including in flagship projects such as Yas Creative Hub – the emirate’s new home for media and gaming - and Saadiyat Cultural District, as well as soft infrastructure initiatives such as the Creative Visa, announced earlier this year.

The Creative Visa program will provide sustainable employment opportunities in Abu Dhabi by enabling talented creative professionals from around the world to live and work in the UAE, further bolstering the creative scene in the emirate.

A further AED22 billion is expected to be rolled out across the industry over the next five years, with a substantial portion to be deployed in the development and support of cultural institutions, mainly new museums, including the upcoming Zayed National Museum and Guggenheim Abu Dhabi, as well as additional museums in the pipeline. The emirate’s performing arts, music, media and gaming sectors will also see further investment in their diverse array of program and initiatives.

Mohamed Khalifa Al Mubarak, Chairman of DCT Abu Dhabi, said: "DCT Abu Dhabi’s Culture and Creative Industry (CCI) Strategy was launched in 2019 to position Abu Dhabi as a recognized cultural and creative center that attracts, incubates and supports talented professionals and creative businesses, accelerating the emirate’s ambition to become a leading regional producer and exporter of creative and cultural content."

"We see the Culture and Creative Industries as a powerful driver of economic diversification as well as defining pillars of the emirate’s identity. Through Abu Dhabi’s pioneering leadership, we will champion all CCI domains to transcend borders and reach global audiences and communities."

Also, Saood Al Hosani, Undersecretary of DCT Abu Dhabi, said that The Culture and Creative Industries are a "significant contributor to the global and local economies."

"Today, Abu Dhabi supports more than 20,000 sustainable jobs in the field, and we expect this to grow significantly in the coming years," he added.

According to WAM, Abu Dhabi has been investing heavily in the Culture and Creative Industries, with investments spanning the creation of cultural institutions and world-class infrastructures to program and initiatives of international relevance that have supported the growth of creative and culture businesses, professionals and practitioners based in the emirate and beyond.

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