Lindt Chocolate Bunny Hops Towards Victory in Trademark Battle

Lindt & Spruengli’s gold foil-wrapped chocolate Easter bunny scored a legal win on Thursday as Germany’s federal court ruled its gold tone had trademark protection. (Lindt & Spruengli)
Lindt & Spruengli’s gold foil-wrapped chocolate Easter bunny scored a legal win on Thursday as Germany’s federal court ruled its gold tone had trademark protection. (Lindt & Spruengli)
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Lindt Chocolate Bunny Hops Towards Victory in Trademark Battle

Lindt & Spruengli’s gold foil-wrapped chocolate Easter bunny scored a legal win on Thursday as Germany’s federal court ruled its gold tone had trademark protection. (Lindt & Spruengli)
Lindt & Spruengli’s gold foil-wrapped chocolate Easter bunny scored a legal win on Thursday as Germany’s federal court ruled its gold tone had trademark protection. (Lindt & Spruengli)

Lindt & Spruengli’s gold foil-wrapped chocolate Easter bunny scored a legal win on Thursday as Germany’s federal court ruled its gold tone had trademark protection.

The Swiss premium chocolate maker has been fighting many court battles over the years to protect one of its best-selling products that, according to the federal court, crossed German counters more than 500 million times in the past 30 years.

After failing to get comprehensive trademark protection for the shape of its sitting bunny, Lindt changed its tactics, trying to protect the shade of the foil instead, a strategy that seems to start bearing fruit.

Germany’s federal court said the tone of the gold foil used to wrap its chocolate bunnies had trademark protection, citing market research presented by the company that showed that 70% of respondents associated the gold tone with the Lindt bunny.

A court in Munich had previously rejected Lindt’s claims against German confiserie Heilemann, owned by Viba Sweets, that also sells a sitting bunny in golden foil. The appeals court will now have to reexamine the case.

Lindt & Spruengli said it did not intend to force another chocolate bunny manufacturer out of the market, but was defending itself against copycats exploiting the reputation it had built for its product over years.

“There are many ways to design Easter bunnies that don’t infringe Lindt & Spruengli’s rights,” said a spokesperson for the company that raised its full-year guidance after reporting strong Easter sales this week.

Viba Sweets was not immediately available to comment.



10 Endangered Black Rhinos Sent from S.Africa to Mozambique

Kenya Wildlife Services veterinarians and rangers rush to aid a sedated female black Rhinoceros that has been selected for translocation to the Segera Rhino Sanctuary from the Lake Nakuru National Park on June 07, 2025. (Photo by Tony KARUMBA / AFP)
Kenya Wildlife Services veterinarians and rangers rush to aid a sedated female black Rhinoceros that has been selected for translocation to the Segera Rhino Sanctuary from the Lake Nakuru National Park on June 07, 2025. (Photo by Tony KARUMBA / AFP)
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10 Endangered Black Rhinos Sent from S.Africa to Mozambique

Kenya Wildlife Services veterinarians and rangers rush to aid a sedated female black Rhinoceros that has been selected for translocation to the Segera Rhino Sanctuary from the Lake Nakuru National Park on June 07, 2025. (Photo by Tony KARUMBA / AFP)
Kenya Wildlife Services veterinarians and rangers rush to aid a sedated female black Rhinoceros that has been selected for translocation to the Segera Rhino Sanctuary from the Lake Nakuru National Park on June 07, 2025. (Photo by Tony KARUMBA / AFP)

Ten black rhinos have been moved from South Africa to Mozambique to secure breeding of the critically endangered animals that became locally extinct 50 years ago, conservationists said Thursday.

The five male and five female rhinos were transferred to Mozambique's Zinave National Park in a 48-hour road trip last week, said the Peace Parks Foundation, which took part in the translocation.

"It was necessary to introduce these 10 to make the population viable," communication coordinator Lesa van Rooyen told AFP.

The new arrivals will "secure the first founder population of black rhinos since becoming locally extinct five decades ago,” South Africa's environment ministry, which was also involved, said in a statement.

Twelve black rhinos had previously been sent from South Africa to Zinave in central Mozambique but the population was still not viable for breeding, Van Rooyen said.

Twenty-five white rhinos, which are classified as less threatened, were also translocated in various operations.

The global black rhino population dropped by 96 percent between 1970 and 1993, reaching a low of only 2,300 surviving in the wild, according to the International Rhino Foundation.

Decades of conservation efforts allowed the species to slowly recover and the population is estimated at 6,421 today.

Once abundant across sub-Saharan Africa, rhino numbers fell dramatically due to hunting by European colonizers and large-scale poaching, with their horns highly sought after on black markets particularly in Asia.

Mozambique's population of the large animals was depleted during the 15-year civil war, which ended in 1992 and pushed many people to desperate measures to "survive in very difficult circumstances", van Rooyen said.

Years of rewilding efforts have established Zinave as Mozambique’s only national park home to the "Big Five" game animals -- elephant, rhino, lion, leopard and buffalo.