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Saudi Tourism Authority, Alibaba Cloud Sign MoU to Promote the Kingdom as Tourist Destination

Ahmed Al Khateeb, Chairman of the Saudi Commission for Tourism and National Heritage announces the launch of a new tourist visa regime at a dinner at historic Diriyah in Riyadh, Saudi Arabia September 27, 2019. REUTERS/Stephen Kalin
Ahmed Al Khateeb, Chairman of the Saudi Commission for Tourism and National Heritage announces the launch of a new tourist visa regime at a dinner at historic Diriyah in Riyadh, Saudi Arabia September 27, 2019. REUTERS/Stephen Kalin
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Saudi Tourism Authority, Alibaba Cloud Sign MoU to Promote the Kingdom as Tourist Destination

Ahmed Al Khateeb, Chairman of the Saudi Commission for Tourism and National Heritage announces the launch of a new tourist visa regime at a dinner at historic Diriyah in Riyadh, Saudi Arabia September 27, 2019. REUTERS/Stephen Kalin
Ahmed Al Khateeb, Chairman of the Saudi Commission for Tourism and National Heritage announces the launch of a new tourist visa regime at a dinner at historic Diriyah in Riyadh, Saudi Arabia September 27, 2019. REUTERS/Stephen Kalin

The Saudi Tourism Authority (STA) has signed a memorandum of understanding with Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group.

The memorandum will create a seamless visitor experience for Chinese tourists traveling to Saudi Arabia.

Alibaba Cloud will help STA promote Saudi Arabia as a tourist destination to travelers in the Chinese market.

“As Saudi continues to develop its leisure tourism offering for local, regional and international audiences, STA is building a digital infrastructure which can provide the destination with a competitive edge and visitors with the best possible experience,” said Fahd Hamidaddin, CEO of STA.

“The recovery of the global tourism sector demands fresh thinking to overcome challenges exacerbated by the pandemic,” Hamidaddin added.

Through the collaboration, Alibaba Cloud will deploy advanced, secure, and reliable cloud services and technologies.

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E-commerce Giant Alibaba Has Completed 3-year 'Rectification' Period

Alibaba Group has completed three years "rectification" following a fine levied in 2021 for monopolistic behavior. Reuters
Alibaba Group has completed three years "rectification" following a fine levied in 2021 for monopolistic behavior. Reuters
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E-commerce Giant Alibaba Has Completed 3-year 'Rectification' Period

Alibaba Group has completed three years "rectification" following a fine levied in 2021 for monopolistic behavior. Reuters
Alibaba Group has completed three years "rectification" following a fine levied in 2021 for monopolistic behavior. Reuters

China's State Administration of Market Regulation issued a statement on Friday saying Alibaba Group had completed three years "rectification" following a fine levied in 2021 for monopolistic behavior.
In 2021, the regulator slapped a record $2.75 billion fine on the e-commerce giant for abusing its market position by forcing merchants on its platforms not to work with rival platforms.
The regulator's statement said Alibaba's rectification work had achieved "good results" and that it would continue to "guide" Alibaba to continue to "regulate its operations and improve its compliance and quality."
The fine levied on Alibaba in 2021 came during a period of intense scrutiny for the business empire founded by billionaire Jack Ma, Reuters reported. A $37 billion IPO by the finance arm he founded, Ant Group, was also scuttled following Ma's public critique of the country's regulatory system in late 2020.
Alibaba, in its own statement, described the regulator's announcement on Friday as a "new starting point for development" and said it would continue to "promote the healthy development of the platform economy and create more value for society."