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Softbank, Sanabil Inject $125 Million in SMEs

Unifonic said it will continue its growth after the recent investment to expand internationally (Asharq Al-Awsat)
Unifonic said it will continue its growth after the recent investment to expand internationally (Asharq Al-Awsat)
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Softbank, Sanabil Inject $125 Million in SMEs

Unifonic said it will continue its growth after the recent investment to expand internationally (Asharq Al-Awsat)
Unifonic said it will continue its growth after the recent investment to expand internationally (Asharq Al-Awsat)

Saudi Arabia-based engagement platform Unifonic announced its half a billion Saudi riyal ($125 million) Series B funding round, led by SoftBank Vision Fund 2 and Sanabil Investments.

Less than three years after raising the largest Series A funding round in the Middle East at the time, Unifonic has quadrupled in size.

Unifonic plans to continue this growth trajectory and will be accelerating product development and hiring to expand into new markets around the globe whilst bolstering its leading market share across the Middle East.

“At Unifonic our mission has always been to empower organizations to engage and communicate seamlessly with their customers," highlighted Ahmed Hamdan, founder and CEO at Unifonic.

"Our team is our anchor and together we aim to continue this journey and serve our clients in the best ways possible.”

Managing Partner for SoftBank Investment Advisers Faisal Rehman said, “Our investment team on the ground in Riyadh has followed Unifonic for some time and we have witnessed first-hand the company’s progress in establishing significant market leadership in the Kingdom of Saudi Arabia."

"We look forward to supporting the Unifonic team in scaling the platform across the Middle East and other emerging markets.”

A spokesperson for Sanabil Investments added: “Unifonic is poised to play a significant role in accelerating digital transformation initiatives for public and private enterprise in the Middle East. And so, we wanted to be a part of their journey, resulting in one of our largest investments in high growth, a high-impact technology company in Saudi Arabia."

"We believe we can play a significant part in strengthening their strategic position and supporting their future international growth while aligning with the country’s vision of fostering innovation.”

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Exponeur… Saudi Initiative to Connect Global Entrepreneurship Ecosystems

Exponeur is the first pavilion in the history of expo that is fully dedicated to the ecosystem of entrepreneurship, innovation, and investment (SPA) 
Exponeur is the first pavilion in the history of expo that is fully dedicated to the ecosystem of entrepreneurship, innovation, and investment (SPA) 
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Exponeur… Saudi Initiative to Connect Global Entrepreneurship Ecosystems

Exponeur is the first pavilion in the history of expo that is fully dedicated to the ecosystem of entrepreneurship, innovation, and investment (SPA) 
Exponeur is the first pavilion in the history of expo that is fully dedicated to the ecosystem of entrepreneurship, innovation, and investment (SPA) 

The Kingdom's pavilion at Expo 2025 Osaka witnessed the launch of the “Exponeur” initiative, a global Saudi initiative that aims to connect entrepreneurs, innovators, and investors through the international Expo platform, and to leverage the global gathering to empower entrepreneurship ecosystems from all around the world.
The initiative spans five years, from Expo Osaka 2025 to Expo Riyadh 2030, and works to link global challenges with opportunities for innovation through training programs, the highlighting of pioneering projects, and the creation of tangible impact to be presented at each edition of the Expo, starting with the Riyadh 2030 edition.
Exponeur aspires to become the first pavilion in the history of expo that is fully dedicated to the ecosystem of entrepreneurship, innovation, and investment, thereby enhancing the Kingdom’s global role in building a limitless entrepreneurial environment and reflecting its firm commitment to promoting international cooperation and supporting the next generation of innovators.
Among the programs and activities that the Exponeur initiative will offer is the “Exponeur Academy,” a global six-month training program that will train 150 entrepreneurs annually from more than 20 countries.

The program includes mentorship sessions, investment readiness preparation, and opportunities to present projects before venture capital funds.
It also includes the “Exponeur Competitions and Challenges,” which span five years and are organized in accordance with the theme of each expo edition.

These challenges go through regional and global stages and conclude with showcasing the top projects at the Exponeur pavilion during Expo Riyadh 2030.
In addition, the initiative includes the “Annual Exponeur Event,” which will be held in Riyadh, the host city of the upcoming expo, and will feature panel discussions, presentations, networking activities, and partnership-building efforts. The initiative also introduces the “Entrepreneurship Development Fund,” which aims to support startup projects and close the financing gap in developing countries.
This initiative is launched in partnership with the Vision Leadership Association, in cooperation with the Ministry of Investment in the Kingdom and the Global Entrepreneurship Network (GEN), and is sponsored by SBI Holdings Japan, which supported the first edition of the initiative’s programs and training activities during Expo 2025 Osaka.

In a statement to the Saudi Press Agency (SPA), Chairman of the Vision Leadership Association and Head of the Saudi Startups Group at the G20 (Startup20) Prince Fahad bin Mansour bin Nasser bin Abdulaziz said that the “Exponeur” initiative embodies the Kingdom’s role in supporting national and global economic development through building bridges between countries to promote a culture of entrepreneurship, innovation, and investment in facing global challenges.

He added that the initiative aims to empower future generations to contribute to the creation of solutions, benefit from the global gathering for knowledge exchange, bridge funding gaps, and present opportunities to stakeholders.

For his part, founder of Exponeur initiative, Mansour Al-Saanouni, said Exponeur began as an idea during Saudi Arabia’s participation in Expo 2020 Dubai.

“It stemmed from a belief in the power of entrepreneurs to present real solutions to global challenges. Today, this idea has evolved into a global initiative to empower entrepreneurs, starting from Expo Osaka 2025 and extending through to Expo Riyadh 2030,’ he said.