S.Korea Broadband Firm Sues Netflix after Traffic Surge from 'Squid Game'

The Netflix series "Squid Game" is played on a mobile phone in this picture illustration taken September 30, 2021. (Reuters)
The Netflix series "Squid Game" is played on a mobile phone in this picture illustration taken September 30, 2021. (Reuters)
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S.Korea Broadband Firm Sues Netflix after Traffic Surge from 'Squid Game'

The Netflix series "Squid Game" is played on a mobile phone in this picture illustration taken September 30, 2021. (Reuters)
The Netflix series "Squid Game" is played on a mobile phone in this picture illustration taken September 30, 2021. (Reuters)

South Korean Internet service provider SK Broadband has sued Netflix to pay for costs from increased network traffic and maintenance work because of a surge of viewers to the US firm's content, an SK spokesperson said on Friday.

The move comes after a Seoul court said Netflix should "reasonably" give something in return to the internet service provider for network usage, and multiple South Korean lawmakers have spoken out against content providers who do not pay for network usage despite generating explosive traffic.

A Netflix spokesperson did not have an immediate comment on the lawsuit.

The popularity of the hit series "Squid Game" and other offerings have underscored Netflix's status as the country's second-largest data traffic generator after Google's YouTube, but the two are the only ones to not pay network usage fees, which other content providers such as Amazon, Apple and Facebook are paying, SK said.

Netflix's data traffic handled by SK jumped 24 times from May 2018 to 1.2 trillion bits of data processed per second as of September, SK said, riding on the success of several Netflix productions from Korea including "Squid Game" and "D.P."

SK Broadband said it lodged a lawsuit against Netflix for it to pay for using SK's networks since Netflix began using SK's dedicated line starting 2018 to deliver increasingly larger amounts of data-heavy, high-definition video content to viewers in Korea from servers in Japan and Hong Kong.

Last year, Netflix had brought its own lawsuit on whether it had any obligation to pay SK for network usage, arguing Netflix's duty ends with creating content and leaving it accessible. It said SK's expenses were incurred while fulfilling its contractual obligations to Internet users, and delivery in the Internet world is "free of charge as a principle", according to court documents.

But the Seoul Central District Court ruled against Netflix in June, saying that SK is seen as providing "a service provided at a cost" and it is "reasonable" for Netflix to be "obligated to provide something in return for the service".

SK estimated the network usage fee Netflix needed to pay was about 27.2 billion won ($22.9 million) in 2020 alone, the court document said.

Netflix has appealed against the ruling, court records showed, with fresh proceedings to start in late December.

Netflix said in a statement on Wednesday that it contributed to the creation of about 16,000 jobs in South Korea stemming from about 770 billion won in investments, as well as an economic effect of about 5.6 trillion won.

Ruling party lawmaker Kim Sang-hee said on Wednesday that out of South Korea's top 10 data traffic generators, 78.5% of the traffic came from foreign content providers, up from 73.1% a year earlier, with "Google-YouTube and Netflix that account for the majority turning a blind eye to network usage fees".



Instagram Users Given New Algorithm Controls

A photo taken on March 14, 2022, shows the US social network Instagram logo on a smartphone screen in Moscow. (AFP)
A photo taken on March 14, 2022, shows the US social network Instagram logo on a smartphone screen in Moscow. (AFP)
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Instagram Users Given New Algorithm Controls

A photo taken on March 14, 2022, shows the US social network Instagram logo on a smartphone screen in Moscow. (AFP)
A photo taken on March 14, 2022, shows the US social network Instagram logo on a smartphone screen in Moscow. (AFP)

Instagram on Wednesday unveiled a new AI-powered feature that lets users view and adjust the algorithm shaping their Reels feed, calling it a pioneering move toward greater user control.

The Meta-owned app is introducing "Your Algorithm," accessible through an icon in the upper right corner of Reels -- a user's video feed -- which displays the topics Instagram believes users are interested in based on their viewing history.

In a blog post, Meta said users can now directly tell the platform which subjects they want to see more or less of, with recommendations adjusting accordingly in real time.

Social media platforms have faced mounting pressure from regulators and users alike to provide greater transparency around algorithmic content curation, which critics say can create echo chambers or promote harmful content.

But companies also see algorithms as their platform's "secret sauce" for engaging users and have often resisted greater transparency.

"Instagram has always been a place to dive deep into your interests and connect with friends," the company said in its blog. "As your interests evolve over time, we want to give you more meaningful ways to control what you see."

The feature shows users a summary of their top interests and allows them to type in specific topics to fine-tune their feed.

Instagram said it is "leading the way" in offering such transparency and control, with plans to expand the feature beyond Reels to Explore and other sections of the app.

The tool launched Wednesday in the United States and will roll out globally in English "soon," the company said.

The move came as Australia, in a world-first, banned people under age 16 from a raft of popular social media apps, including Instagram. The government said it aimed to "take back control" from tech giants and protect children from "predatory algorithms."


Adobe Plugs Photoshop, Acrobat Tools Into ChatGPT

Adobe is integrating Photoshop, Adobe Express and Acrobat apps into ChatGPT - Reuters/File
Adobe is integrating Photoshop, Adobe Express and Acrobat apps into ChatGPT - Reuters/File
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Adobe Plugs Photoshop, Acrobat Tools Into ChatGPT

Adobe is integrating Photoshop, Adobe Express and Acrobat apps into ChatGPT - Reuters/File
Adobe is integrating Photoshop, Adobe Express and Acrobat apps into ChatGPT - Reuters/File

Adobe is integrating Photoshop, Adobe Express and Acrobat apps into ChatGPT, it said on Wednesday, allowing users to edit images, design graphics and manage PDFs within the OpenAI-owned chatbot.

The move reflects a broader push by software makers to tie everyday tools into conversational AI platforms and tap into more users while reducing the need to switch between different applications.

Adobe declined to comment on the financial terms with OpenAI and said the integration was aimed at showcasing its flagship to new users, who will need to register with Adobe to use them in ChatGPT, Reuters reported.

The rollout will bring many of the popular features that are available across Adobe's applications to ChatGPT's more than 800 million weekly active users, expanding Adobe's reach as it ramps up efforts to adapt to AI-driven changes in professional design markets.

It is also a step up for Adobe at a time when demand rises for faster, chat-based interactions that appeal to both beginners and skilled creators.

Aimed at simplifying common creative and productivity tasks, Adobe said users can type a request in ChatGPT such as fine-tuning photos, creating a graphic, animating designs or summarizing a PDF, and trigger the corresponding Adobe tool without leaving the chat interface.

Photoshop, Acrobat and Adobe Express are free to use within ChatGPT starting Wednesday across ChatGPT desktop, web and iOS. Adobe Express for ChatGPT is already live on Android, with Photoshop and Acrobat support for Android expected to follow soon.

The move builds on Adobe's announcement from late October, when the company overhauled its video and image editing tools to allow users to execute tasks via conversational AI assistants.


South Korea to Require Advertisers to Label AI-Generated Ads 

Pedestrians walk on a snowy street as the season's first snow falls in downtown Seoul on December 4, 2025. (AFP)
Pedestrians walk on a snowy street as the season's first snow falls in downtown Seoul on December 4, 2025. (AFP)
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South Korea to Require Advertisers to Label AI-Generated Ads 

Pedestrians walk on a snowy street as the season's first snow falls in downtown Seoul on December 4, 2025. (AFP)
Pedestrians walk on a snowy street as the season's first snow falls in downtown Seoul on December 4, 2025. (AFP)

South Korea will require advertisers to label their ads made with artificial intelligence technologies from next year as it seeks to curb a surge of deceptive promotions featuring fabricated experts or deep-faked celebrities endorsing food or pharmaceutical products on social media.

Following a policy meeting chaired by Prime Minister Kim Min-seok on Wednesday, officials said they will ramp up screening and removal of problematic AI-generated ads and impose punitive fines, citing growing risks to consumers — especially older people who struggle to tell whether content is AI-made.

Lee Dong-hoon, director of economic and financial policy at the Office for Government Policy Coordination, said in a briefing that such ads are “disrupting the market order,” and that “swift action is now essential.”

“Anyone who creates, edits, and posts AI-generated photos or videos will be required to label them as AI-made, and the users of the platform will be prohibited from removing or tampering with those labels,” he said.

AI-generated ads using digitally fabricated experts or deepfake videos and audios of celebrities, promoting everything from weight-loss pills and cosmetics to illegal gambling sites, have become staples across the South Korean spaces of YouTube, Facebook and other social media platforms.

The government will seek to revise the telecommunications act and other related laws so the AI-labeling requirement, along with strengthened monitoring and punitive measures, can take effect in early 2026. Companies operating the platforms will also be responsible for ensuring that advertisers comply with the labeling rules, Lee said.

Officials say it’s becoming increasingly difficult to monitor and detect the growing number of false ads fueled by AI. South Korea’s Food and Drug Safety Ministry identified more than 96,700 illegal online ads of food and pharmaceutical products in 2024 and 68,950 through September this year, up from around 59,000 in 2023.

The problem is also spreading into areas such as private education, cosmetics and illegal gambling services, leaving the Korea Consumer Agency and other watchdogs struggling to keep pace, the Government Policy Coordination Office said.

Beyond deceptive ads and misinformation, South Korea is also grappling with sexual abuse enabled by AI and other digital technologies. A Seoul court last month sentenced a 33-year-old man to life in prison for running an online blackmail ring that sexually exploited or abused more than 200 victims, including many minors who were threatened with deepfakes and other manipulated sexual images and videos.

Officials plan to raise fines and also introduce punitive penalties next year to discourage the creation of false AI-generated ads, saying those who knowingly distribute false or fabricated information online or through other telecommunications networks could be held liable for damages up to five times the losses incurred.

Officials will also strengthen monitoring and faster takedown procedures, including enabling reviews within 24 hours and introducing an emergency process to block harmful ads even before deliberation is complete. They also plan to bolster the monitoring capabilities of the Food and Drug Safety Ministry and the Korea Consumer Agency — using AI, of course.

Despite risks, South Korea’s love for AI grows

Prime Minister Kim, Seoul’s No. 2 official behind President Lee Jae Myung, said during the policy meeting that it’s crucial to “minimize the side effects of new technologies” as the country embraces the “AI era.”

The plans to label AI-generated ads were announced as Lee, in a separate meeting with business leaders, reiterated his government’s ambitions for AI, pledging national efforts to strengthen South Korea’s capabilities in advanced computer chips that power the global AI race.

Government plans include more research and development spending on AI-specific chips and other advanced semiconductor products as well as expanding the country’s chip manufacturing hubs beyond metropolitan areas near the capital city of Seoul to the southern regions. South Korean chipmakers, including Samsung Electronics and SK Hynix, combined for more than 65% of the global memory chip market last year.

The science and telecommunications ministry also said Wednesday it will require the country’s wireless carriers to transition to 5G standalone networks, which are seen as optimal for advanced AI applications because of their higher bandwidth and lower latency, as a condition for renewing their 3G and LTE licenses.