South Korean Series Squid Game Goes Viral Across World

A 3-meter tall doll from Netflix series "Squid Game" is displayed outside a mall in Quezon City, Philippines, September 30, 2021. REUTERS/Eloisa Lopez
A 3-meter tall doll from Netflix series "Squid Game" is displayed outside a mall in Quezon City, Philippines, September 30, 2021. REUTERS/Eloisa Lopez
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South Korean Series Squid Game Goes Viral Across World

A 3-meter tall doll from Netflix series "Squid Game" is displayed outside a mall in Quezon City, Philippines, September 30, 2021. REUTERS/Eloisa Lopez
A 3-meter tall doll from Netflix series "Squid Game" is displayed outside a mall in Quezon City, Philippines, September 30, 2021. REUTERS/Eloisa Lopez

The hit Netflix series "Squid Game" from South Korea has gone viral across the world and online by morphing childhood games popular before the digital era such as "Red Light, Green Light" into deadly survival challenges.

The playground game where players stop and go at a tagger's command is one of six kids games with fatal consequences depicted in the thriller named after a South Korean variation of tag played in the 1970s and 80s using a board drawn in the dirt. In the "Red Light, Green Light" episode, the show's first, players are shot for failing to stand still at the red light call.

According to Reuters, the Squid Game is the last one the 456 cash-strapped contestants on the show, ranging from a North Korean defector to a fund manager charged with embezzlement, must compete in for a prize of 45.6 billion won ($38.66 million).

The horror series has shot to popularity since premiering on September 17, becoming the first Korean drama to snatch the top spot on Netflix in the United States.

It could become its most popular show yet globally, the company's Co-Chief Executive Ted Sarandos said. "We did not see that coming, in terms of its global popularity," he added.



FIFA Signs Netflix to US Broadcast Deal for Women's World Cup in 2027, 2031

The Netflix logo is displayed at Netflix corporate offices on September 25, 2023 in Los Angeles, California. (Getty Images/AFP)
The Netflix logo is displayed at Netflix corporate offices on September 25, 2023 in Los Angeles, California. (Getty Images/AFP)
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FIFA Signs Netflix to US Broadcast Deal for Women's World Cup in 2027, 2031

The Netflix logo is displayed at Netflix corporate offices on September 25, 2023 in Los Angeles, California. (Getty Images/AFP)
The Netflix logo is displayed at Netflix corporate offices on September 25, 2023 in Los Angeles, California. (Getty Images/AFP)

FIFA has signed Netflix to a United States broadcast deal for the Women's World Cup in 2027 and 2031.

The deal announced Friday is the most significant FIFA has signed with a streaming service for a major tournament. The value was not given.

World Cups are typically broadcast on free-to-air public networks to reach the biggest audiences.

FIFA president Gianni Infantino publicly criticized public broadcasters, especially in Europe, for undervaluing offers to broadcast the 2023 tournament that was played in Australia and New Zealand. That tournament was broadcast by Fox in the US, The AP reported.

"This agreement sends a strong message about the real value of the FIFA Women’s World Cup and the global women’s game," Infantino said Friday in a statement.

FIFA will likely use the Netflix deal to drive talks with European broadcasters that will be more hardball negotiations.

The 32-team, 64-game tournament in 2027 will be played in Brazil from June 24-July 25. The 2031 host has not been decided, though the US is expected to bid.

Spain won the 2023 tournament after the US won the two previous titles.

Netflix dipped into live sports last month with more than 60 million households watching a heavily hyped boxing match between retired heavyweight legend Mike Tyson and social media personality Jake Paul.