Al Mada Foundation Organizes the International Basra Book Fair Exhibition

File photo: Side of a previous book fair organized by Al Mada Group for Media, Culture and Art.
File photo: Side of a previous book fair organized by Al Mada Group for Media, Culture and Art.
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Al Mada Foundation Organizes the International Basra Book Fair Exhibition

File photo: Side of a previous book fair organized by Al Mada Group for Media, Culture and Art.
File photo: Side of a previous book fair organized by Al Mada Group for Media, Culture and Art.

The city of Basra is preparing to host the Basra International Book Fair, which is organized by the Al Mada Group for Media, Culture and Art.

It is the first time that Basra hosts such a huge event, which shall be held at the same time each year.

The exhibition will kick off on October 20 and will last for ten days. It will be held under the patronage of the Iraqi prime minister and with the support of the local government in Basra.

More than 250 international and Arab publishing houses will take part, and it will host an array of cultural activities, with several Arab intellectuals participating in them.

Speaking to Asharq Al-Awsat, Ihab Al-Qaisi, who runs the Fair, said: “Following the great success of the Iraq International Book Fair, which had been organized by Al Mada late last year, and the high turnout seen at its pavilions, my management team was compelled to think of Basra as the site of its new exhibition."

"Holding a distinguished cultural activity in Basra could draw many intellectuals to the city, as had happened a decade ago in Erbil. More than 500 Iraqi intellectuals took part in Al Mada’s Fair there, and it provided them with an opportunity to delve into the region’s cultural experience,” he added.

According to Al-Qaisi, a number of books will be donated to the libraries of institutions in Basra and Basra University.

The Union of Iraqi Writers and the Union Basra Writers will both be heavily involved, holding a variety of cultural sessions. The Union is also tasked with facilitating the arrival of exhibition visitors from Baghdad to Basra.

On the Fair’s first edition being named after Iraqi poet Badr Shakir Al-Sayyab the Fair’s director said: “As it is known, many book fairs follow this cultural tradition, and, for our part, we have chosen a figure who had been among the most prominent names in the Iraqi and visual cultural scene for over seventy years. In the middle of the 20th century, he led a renewal movement in Arabic poetry. The poet will be honored with the reprinting of his poem, Rain Song, and organizing critical sessions and poetry readings about him."



Pharrell Advocates for Reviving Arts Competitions for 2028 Olympics at Louis Vuitton Event 

Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)
Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)
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Pharrell Advocates for Reviving Arts Competitions for 2028 Olympics at Louis Vuitton Event 

Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)
Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)

If given the chance, Pharrell Williams would reintroduce arts competition into the Olympics, reviving a tradition that's been missing for nearly 80 years.

Williams is aiming to reinstate arts competitions back on the world's biggest sports stage, starting with raising awareness through his star-studded Louis Vuitton event Thursday in Paris. He passionately shared his goal to see the tradition revived by the Olympics in 2028 the night before the Games’ opening ceremony.

“We get to remind people that at one point, the Olympics actually had the arts as a section that ran all these competitions,” Williams before the event. “Sculpture, architecture, visual arts. The idea we get to put the arts back in. ... Why not take this moment to bring awareness?”

Art competitions first came into fruition at the 1912 Olympics in Stockholm with medals awarded in five categories: architecture, literature, music, painting and sculpture. However, the International Olympic Committee ended the competitions in the 1948 games. An attempt to bring it back was denied four years later.

Williams, the musician-turned-designer, hosted the ritzy A-list event at the Louis Vuitton Foundation building. Attendees included popular figures such as LeBron James, Steven Spielberg, Mick Jagger, Zendaya, Anna Wintour, Charlize Theron, Serena Williams, Rosalía, Snoop Dogg, Queen Latifah and Zac Efron.

Williams called the inside of the event like an “indoor carnival.” He curated a select group of world-renowned artists including KAWS, Daniel Arsham and Derek Fordjour to design interactive art installations.

Some of the sports represented at the event included archery, tennis, basketball and equestrianism along with carnival games. “The game will begin on the inside tonight,” he said.

Through donations, Williams said he wanted the event to support Olympic hopefuls as well as 36 athletes across 11 different countries who are competing on the Refugee Olympic Team this year.

“We get to raise money for the other athletes who don't have the means to get the gear or proper training equipment,” said Williams, who added that he spoke about creating music for the games with Thomas Bach, the president of the IOC.

The famed producer said he recorded a track called “Triumph is Cosmos.”

“This is like the victory lap around the solar system,” he said.