From Rags to Riches: Indian Designer Finds Sustainable Way to High Fashion

A man sorts discarded fabric waste at a market in New Delhi, India, November 4, 2021. REUTERS/Adnan Abidi
A man sorts discarded fabric waste at a market in New Delhi, India, November 4, 2021. REUTERS/Adnan Abidi
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From Rags to Riches: Indian Designer Finds Sustainable Way to High Fashion

A man sorts discarded fabric waste at a market in New Delhi, India, November 4, 2021. REUTERS/Adnan Abidi
A man sorts discarded fabric waste at a market in New Delhi, India, November 4, 2021. REUTERS/Adnan Abidi

An Indian designer is using discarded pieces of cloth to piece together fashionwear for men and women as a sustainable alternative to high-end garments.

New Delhi-based Kriti Tula's fashion label Doodlage collects fabric waste from factories discarded for minor defects and pieces them together to create flowing dresses and sarees, selling them for about $100 a piece.

Tula said the label, which includes a men's line featuring patchwork shirts with denim strips, emerged out of her concern for global warming and the fashion industry's impact on the environment.

Having worked at major textile export houses, the designer said she had seen the environmental cost of high fashion first-hand: waste of cloth and water, and toxins emitted in the production process.

"Everything that we wear eventually impacts everything that we eat and consume and we breathe," Tula told Reuters at her workshop in the capital.

The roughly $2.4 trillion global fashion industry accounts for 8-10% of the world's carbon emissions - more than all international flights and maritime shipping combined, the United Nations Environment Program said in 2019.

The industry is also the second-biggest consumer of water, generating about 20% of the world's wastewater, it added.

Tula said sourcing the scraps initially proved complex and the product prices had to be higher than what many buyers may have felt was worth paying for recycled wear.

Gradually though, her business has found like-minded vendors and partners, she said. Besides clothes, her label also makes soft toys, bags, purses and paper out of leftover fabric.



Istituto Marangoni, Fashion Commission Partner on Fashion Education in Saudi Arabia

The Saudi Fashion Commission logo
The Saudi Fashion Commission logo
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Istituto Marangoni, Fashion Commission Partner on Fashion Education in Saudi Arabia

The Saudi Fashion Commission logo
The Saudi Fashion Commission logo

Istituto Marangoni is set to launch its Riyadh campus in August 2025, following in-depth market analysis and assessments conducted in synergy with the Saudi Fashion Commission.

The new Higher Training Institute will offer specialized programs designed to align with the needs of the Saudi fashion and luxury market and contribute to the Kingdom’s economic diversification goals.
The new campus of Istituto Marangoni will be based at King Abdullah Financial District (KAFD), at the Riyadh Creative District (RCD), the new initiative managed and overseen by the Royal Commission for Riyadh City (RCRC).

As the incubator for RCD, RCRC successfully attracted a series of prestigious companies and institutions from the creative industry as tenants for the district.

Instituto Marangoni chose Riyadh as the location of its new campus in the Kingdom because of its dynamic creative ecosystem, growing demand for high-level fashion education, and the city’s strategic role in shaping the future of the industry in the region.

Combining a rich cultural and historic heritage with ongoing technological development and rapid urban transformation, Riyadh is becoming the new hotspot for fashion and innovation, confirming Saudi Arabia’s growing influence on the global fashion industry.

As part of a strategic initiative to support the next generation of Saudi fashion professionals, the Ministry of Culture’s Fashion Commission is supporting Istituto Marangoni in the launch of its new three-year undergraduate Advanced Training Diploma. Istituto Marangoni will therefore provide 50 scholarships for Saudi students enrolling in the program. This opportunity is open to Saudi nationals holding a high school certificate or an equivalent qualification.

On March 17, the scholarship initiative was officially launched on the Istituto Marangoni website through a competitive selection process, giving aspiring Saudi fashion students the chance to receive partial funding for their three-year diploma programs, which will commence in late August 2025.

Istituto Marangoni group managing director Stefania Valenti expressed her gratitude. "A sincere thank you to the Fashion Commission, the Ministry of Culture, the Royal Commission for Riyadh City, and to Ministry of Investment for their invaluable support in establishing this Higher Training Institute,” she said.

“Our mission is to nurture local creative talent by combining global expertise with Saudi heritage, shaping the future leaders of the fashion and luxury industries in Saudi Arabia. This initiative will lay the foundation for developing a new generation of Saudi talents and managers, equipping them with the skills to connect with international markets while embracing the vision of the Fashion Commission and Saudi Vision 2030,” Valenti said.

According to Fashion Commission Chief Executive Burak Cakmak, the partnership “marks a pivotal moment for the Saudi fashion industry.”

“By investing in our local talent and providing them with world-class education, we are not only empowering the next generation of Saudi designers and leaders but also enriching the global fashion landscape with our unique cultural heritage. Together, we are building a sustainable and thriving fashion ecosystem that reflects the ambition of Saudi Vision 2030,” he said.

Strategically located in Riyadh, the institute will offer a diverse range of specialized programs that integrate Saudi heritage with advanced technical and managerial expertise. The three-year undergraduate courses will prepare students for careers in the fashion industry, with programs including "Fashion Design & Accessories,Fashion Communication & Image,Fashion Management,Digital Communication & Media,Fashion Product," and "Fragrances & Cosmetics Management."

The courses will be accredited by the Technical and Vocational Training Corporation (TVTC), the government agency overseeing technical and vocational education in Saudi Arabia.

In addition to undergraduate programs, the institute will provide upskilling and reskilling courses for industry professionals in both full-time and part-time formats. All programs will be delivered by a distinguished faculty composed of both international and local experts, ensuring a high-quality educational experience that meets global industry standards.

To mark this significant partnership, a special Suhoor was held at the prestigious La Petite Maison in Riyadh, bringing together key stakeholders from the Fashion Commission, Istituto Marangoni, and the Saudi creative community.