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‘Foha’ Perfumes Flaunt Swiss Fragrances at Boulevard Riyadh City

‘Foha’ Perfumes Flaunt Swiss Fragrances at Boulevard Riyadh City

Friday, 26 November, 2021 - 08:00
The assortment of perfumes in the store varies to serve all tastes, Asharq Al-Awsat

Many activities are shining at the Boulevard Riyadh City, most notably of which are local brand stores, like the Foha perfume shop, which smells of the finest types of unique Swiss fragrances.


Foha was launched by four Saudi sisters who picked the Riyadh season to be a starting point for their trade.


According to Rima Fawiz, one of the four sisters, the store kickstarted as an idea that later crystallized into reality between her and her three sisters.


The four sisters decided to debut their trade at the Riyadh season with four different perfumes that have distinctive scents that won the admiration of visitors.


Speaking to Asharq Al-Awsat, Fawiz said that the great turnout in the first Riyadh season had prompted the sisters to participate this year with the support of the Entertainment Authority.


The Authority’s support helped the sisters produce a different perfume and set them on track to release a fifth scent.


Fawiz said that the essential oils used are imported from the Swiss city of Zurich and are formulated and manufactured in Saudi Arabia of various types, including oud, leather, patchouli, amber, pineapple and musk.


The Foha store is located among the local brands featured at Boulevard Riyadh City. A large number of perfume enthusiasts have made their way to the shop.


Fawiz also spoke about the store’s e-commerce experience, saying that selling online had helped their store weather the economic repercussions of the coronavirus pandemic.


Boulevard Riyadh City is home to several Saudi brands supported by the Entertainment Authority, which seeks to aid entrepreneurs in reaching the public quickly through the most significant entertainment season in the region.


Brands offered at Boulevard Riyadh City vary to cover all different tastes, satisfying shoppers with diverse and high-quality products.


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