Fashion Industry in Saudi Arabia Shows Off Local Heritage

A creation by Saudi fashion designer Hanan Al-Turki.
A creation by Saudi fashion designer Hanan Al-Turki.
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Fashion Industry in Saudi Arabia Shows Off Local Heritage

A creation by Saudi fashion designer Hanan Al-Turki.
A creation by Saudi fashion designer Hanan Al-Turki.

The Kingdom of Kindah, the city of Thaj, Tantora, and the Hejazi "Rawashin"… all these Saudi Arabian historic treasures are now woven on garments, and widely used in the fashion industry to recall stories from the past, and express the pride of Saudi women in their precious heritage.

“It’s not as easy as it seems,” says Saudi fashion designer Hanan Al-Turki, who uses her drawing talent to weave those landmarks and antiquities on female garments, mostly Abayas. Having a father with a wide interest and knowledge in archeology, Al-Turki obtains the information and historic facts she needs from his archive, which enhances her inspiration based on ancient civilizations in Saudi Arabia.

In an interview with Asharq Al-Awsat, the designer explains that many request her Abayas inspired by Saudi history, noting that her debut in the fashion industry goes back to 2006, when she coincidentally embroidered one of her drawings on an Abaya. The piece was displayed at the time and many loved the idea of it, which encouraged her to move forward in this industry.

"In light of our country’s significant interest in antiquities, I have increasingly focused on drawings inspired by our old heritage and historic landmarks," she said.

The Tantora Abaya, featuring "Qasr al-Farid" or "The Lonely Castle" from the Nabatean Tombs in AlUla region (western Saudi Arabia), is one of Al-Turki's best known designs. The history of Al Diriyah is also featured on one of her Abayas. The designer notes that she had to read many books on this city, its old buildings and the materials used in their construction, engravings, wooden windows, and iron pillars to draw the most beautiful details reflecting its history.

The "Rawashin" and "Mashrabiyas," a prominent Hejazi architecture feature, are among the most requested drawings, says Al-Turki. The designer has managed to seamlessly integrate Mashrabiyas' historic beauty and significance in her designs.

The Abaya inspired by the Kingdom of Kindah highlights the uniqueness of construction, jewelry, and pottery of that era. "It was like a dream. To design this Abaya, I had to watch a video so I can reimagine the picture in my head and assemble the unique details," she noted.

Al-Turki's rich collection includes designs that explore the history of Ḥaʼil, engravings from Al Ahsa region, and the Rashrash necklace (large gold necklace widely known in Saudi Arabia). The designer explained that she used a 3D design technique to integrate special engravings inspired by Najd region, and the Eastern Province as well.

There is also the Saudi Ardah Abaya (Ardah is a Saudi folkloric dance), described by Al-Turki as "bold," because of its vivid colors, and the Asiri Qatt Abaya inspired by the popular murals in Asir region. "I like the idea of delivering an artistic and cultural message in each design. Every piece I make comes with a little note that explains the details of the abaya," the designer said.

These efforts come from a growing enthusiasm among Saudi women to renew the concept of Abayas, and an eagerness to reflect their identity and the authenticity of their country's history in their garments. This trend encouraged many fashion designers to explore new areas that combine modern appearance with heritage, and to use fashion in promoting the value of the Saudi Arabian heritage.



Retailer Zalando Launches AI Shopping Agent as Margins Squeezed

A person carries a shopping bag branded by Zalando in central Berlin, Germany, November 13, 2025. (Reuters)
A person carries a shopping bag branded by Zalando in central Berlin, Germany, November 13, 2025. (Reuters)
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Retailer Zalando Launches AI Shopping Agent as Margins Squeezed

A person carries a shopping bag branded by Zalando in central Berlin, Germany, November 13, 2025. (Reuters)
A person carries a shopping bag branded by Zalando in central Berlin, Germany, November 13, 2025. (Reuters)

Top European online fashion retailer Zalando on Tuesday launched its first AI shopping agent amid concerns that artificial intelligence could disrupt online retail, after reporting third-quarter gross margin below market expectations.

Shares in the German company fell 5% in early trading.

Zalando reported a gross profit margin of 38.7% in the quarter, missing expectations partly due to investments, analysts at Jefferies and JPMorgan said in notes to ‌clients.

The industry ‌is facing disruption from so-called agentic commerce, ‌in ⁠which autonomous AI ⁠agents execute the full purchase cycle for goods, from price comparison across multiple retailers to payment, on behalf of human shoppers.

"The stock could drift lower in the coming days given the lack of any incremental positives, in our view, and its current level, along with ongoing ⁠structural risk from agentic commerce development," JPMorgan said.

As ‌shoppers increasingly use AI ‌to compare prices, check product availability and get recommendations, retailers are racing ‌to adopt AI tools to remain competitive and ‌expand the range of products available on their platforms.

Zalando said it would launch Zalando Extended, a platform where users will buy products from other online shops ‌using AI agents on the Zalando app, with a pilot in collaboration with home retailer ⁠Westwing.

"Our ⁠shift to a platform business model is accelerating, with our partner business and retail media growing at a double-digit rate and B2B revenue up almost 28%," Zalando finance chief Anna Dimitrova said in a statement.

Zalando sells clothes, shoes and accessories from thousands of brands including Nike, Hugo Boss, and Coach.

It said its third-quarter revenues grew 5.1% year-on-year to €3.17 billion ($3.55 billion), above the €3.15 billion expected by analysts polled by LSEG. Gross merchandise value, a metric measuring the value of all goods sold, rose 7.5% to €4.54 billion.


Estee Lauder Raises Annual Forecasts on Resilient Demand Ahead of Holiday Season

Cosmetics by Estee Lauder are displayed at a cosmetics store in a mall, Mumbai, India, May 28, 2025. (Reuters)
Cosmetics by Estee Lauder are displayed at a cosmetics store in a mall, Mumbai, India, May 28, 2025. (Reuters)
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Estee Lauder Raises Annual Forecasts on Resilient Demand Ahead of Holiday Season

Cosmetics by Estee Lauder are displayed at a cosmetics store in a mall, Mumbai, India, May 28, 2025. (Reuters)
Cosmetics by Estee Lauder are displayed at a cosmetics store in a mall, Mumbai, India, May 28, 2025. (Reuters)

Estee ‌Lauder raised its annual sales and profit forecasts on Monday, banking on resilient demand for its premium skincare and fragrance brands ahead of the holiday season as CEO Stephane de La Faverie's year-long turnaround efforts boost growth.

Consumers, ‌particularly affluent ‌and younger groups, ‌have continued to ⁠indulge in skincare ⁠and fragrance purchases despite economic uncertainty, strengthening sales for the Clinique and Tom Ford owner's luxury skincare and fragrances.

As part of ⁠CEO's "Beauty Reimagined" strategy, Estee ‌Lauder has ‌been focusing on faster innovation, expanding ‌into new channels and markets, ‌leveraging AI for consumer insights and marketing, increasing consumer-facing investment, streamlining operations and saving costs by ‌trimming roles.

The company expects fiscal 2027 organic sales ⁠to ⁠grow between 4% and 5.5%, compared with its prior forecast of a 3% to 5% rise.

It also expects annual adjusted profit to be in the range of $3.20 to $3.45 per share, compared with its earlier forecast of $3.10 to $3.35.


Puma Narrows 2026 Operating Loss Guidance, Quarterly Sales Top Market View

 A view of a logo at the Puma flagship store in New York City, US, July 16, 2025. (Reuters)
A view of a logo at the Puma flagship store in New York City, US, July 16, 2025. (Reuters)
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Puma Narrows 2026 Operating Loss Guidance, Quarterly Sales Top Market View

 A view of a logo at the Puma flagship store in New York City, US, July 16, 2025. (Reuters)
A view of a logo at the Puma flagship store in New York City, US, July 16, 2025. (Reuters)

German sportswear maker Puma narrowed the guidance range for its 2026 operating loss on Friday, slightly weakening the midpoint amid muted consumer demand even as its third-quarter sales beat market expectations.

Puma, which is attempting to reboot its brand appeal to better compete with larger rivals Adidas and Nike, has been grappling with weaker demand and elevated inventory levels at sporting goods ‌retailers through which ‌it generates most of its sales.

The company ‌now ⁠expects an operating ⁠loss of €80 million to €130 million ($89 million to $145 million) in 2026, compared with a previous forecast for a loss of €50 million to €150 million.

Puma's third-quarter operating loss was €11.4 million, against a profit of €16.2 million a year ago and analysts' average forecast for a €10 million loss.

The figure includes a positive ⁠effect of €29.8 million from US tariff refunds ‌and one-off costs of €11.7 million ‌related to the company's cost efficiency program, it said.

"Our third-quarter ‌performance was in line with expectations as we continued ‌to move Puma through this transition year while laying the foundation for future growth," CEO Arthur Hoeld said in a statement.

Jefferies analysts said the results continued to point to a "complex reboot" ‌of Puma's consumer appeal as it seeks to revive growth. The company's shares rose ⁠6% in ⁠early trading.

Puma is investing in advertising to boost its brand and pursuing efforts to improve its credentials as a performance sportswear maker, particularly in running, where it has worked on its shoe technology.

Its quarterly sales fell 5% to €1.77 billion, but slightly beat market expectations of €1.75 billion. Inventories fell 24.3% to €1.6 billion on the back of lower purchasing volumes.

"Perhaps the one encouraging feature today is a reduction in inventory levels to already below the target expected by the end of this year," Jefferies said in the note to investors.