Fashion Industry in Saudi Arabia Shows Off Local Heritage

A creation by Saudi fashion designer Hanan Al-Turki.
A creation by Saudi fashion designer Hanan Al-Turki.
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Fashion Industry in Saudi Arabia Shows Off Local Heritage

A creation by Saudi fashion designer Hanan Al-Turki.
A creation by Saudi fashion designer Hanan Al-Turki.

The Kingdom of Kindah, the city of Thaj, Tantora, and the Hejazi "Rawashin"… all these Saudi Arabian historic treasures are now woven on garments, and widely used in the fashion industry to recall stories from the past, and express the pride of Saudi women in their precious heritage.

“It’s not as easy as it seems,” says Saudi fashion designer Hanan Al-Turki, who uses her drawing talent to weave those landmarks and antiquities on female garments, mostly Abayas. Having a father with a wide interest and knowledge in archeology, Al-Turki obtains the information and historic facts she needs from his archive, which enhances her inspiration based on ancient civilizations in Saudi Arabia.

In an interview with Asharq Al-Awsat, the designer explains that many request her Abayas inspired by Saudi history, noting that her debut in the fashion industry goes back to 2006, when she coincidentally embroidered one of her drawings on an Abaya. The piece was displayed at the time and many loved the idea of it, which encouraged her to move forward in this industry.

"In light of our country’s significant interest in antiquities, I have increasingly focused on drawings inspired by our old heritage and historic landmarks," she said.

The Tantora Abaya, featuring "Qasr al-Farid" or "The Lonely Castle" from the Nabatean Tombs in AlUla region (western Saudi Arabia), is one of Al-Turki's best known designs. The history of Al Diriyah is also featured on one of her Abayas. The designer notes that she had to read many books on this city, its old buildings and the materials used in their construction, engravings, wooden windows, and iron pillars to draw the most beautiful details reflecting its history.

The "Rawashin" and "Mashrabiyas," a prominent Hejazi architecture feature, are among the most requested drawings, says Al-Turki. The designer has managed to seamlessly integrate Mashrabiyas' historic beauty and significance in her designs.

The Abaya inspired by the Kingdom of Kindah highlights the uniqueness of construction, jewelry, and pottery of that era. "It was like a dream. To design this Abaya, I had to watch a video so I can reimagine the picture in my head and assemble the unique details," she noted.

Al-Turki's rich collection includes designs that explore the history of Ḥaʼil, engravings from Al Ahsa region, and the Rashrash necklace (large gold necklace widely known in Saudi Arabia). The designer explained that she used a 3D design technique to integrate special engravings inspired by Najd region, and the Eastern Province as well.

There is also the Saudi Ardah Abaya (Ardah is a Saudi folkloric dance), described by Al-Turki as "bold," because of its vivid colors, and the Asiri Qatt Abaya inspired by the popular murals in Asir region. "I like the idea of delivering an artistic and cultural message in each design. Every piece I make comes with a little note that explains the details of the abaya," the designer said.

These efforts come from a growing enthusiasm among Saudi women to renew the concept of Abayas, and an eagerness to reflect their identity and the authenticity of their country's history in their garments. This trend encouraged many fashion designers to explore new areas that combine modern appearance with heritage, and to use fashion in promoting the value of the Saudi Arabian heritage.



Hugo Boss Shares Jump after Frasers' $2.3 Billion Takeover Bid

FILE PHOTO: Men's shoes are on display at the Boss store in London, Britain, May 30, 2024. REUTERS/Chris J. Ratcliffe/File Photo
FILE PHOTO: Men's shoes are on display at the Boss store in London, Britain, May 30, 2024. REUTERS/Chris J. Ratcliffe/File Photo
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Hugo Boss Shares Jump after Frasers' $2.3 Billion Takeover Bid

FILE PHOTO: Men's shoes are on display at the Boss store in London, Britain, May 30, 2024. REUTERS/Chris J. Ratcliffe/File Photo
FILE PHOTO: Men's shoes are on display at the Boss store in London, Britain, May 30, 2024. REUTERS/Chris J. Ratcliffe/File Photo

Shares in Hugo Boss rose about 7% on Thursday after Britain’s Frasers Group launched a $2.3 billion takeover offer for the German fashion brand.

Frasers, already the largest shareholder of Hugo Boss with a stake of just over 26%, is offering €38 per share in cash for the remaining shares, a 4.3% premium to Wednesday’s close, Reuters reported.

Hugo Boss said late on Wednesday the approach was not coordinated ⁠with the company ⁠and that its board would review the offer, which values the stake not yet owned by Frasers at about €1.98 billion ($2.3 billion).

The deal would bring Hugo Boss into the retail empire controlled ⁠by British billionaire Mike Ashley, whose Frasers Group owns Sports Direct and House of Fraser and holds stakes in Asos, Debenhams and Currys.

J.P. Morgan said the bid likely sets a near-term floor for the shares but flagged limited scope for further upside, adding it did not expect a rival bidder to emerge.

Hugo Boss, ⁠whose ⁠shares are about half their level of three years ago, has been struggling with weaker sales and is pursuing a turnaround strategy focused on store revamps, a streamlined product range and expanding women's wear.

By 0713 GMT, Hugo Boss shares were up 6.2% at €38.7, above Frasers' offer price, taking their year-to-date gains to 7.2%. Frasers shares fell 2.5%.


Primark Names Lucy Slinger as Finance Chief Ahead of AB Foods Split


A Primark store is pictured in the Bullring shopping center in Birmingham, Britain, November 4, 2020. REUTERS/Andrew Boyers
A Primark store is pictured in the Bullring shopping center in Birmingham, Britain, November 4, 2020. REUTERS/Andrew Boyers
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Primark Names Lucy Slinger as Finance Chief Ahead of AB Foods Split


A Primark store is pictured in the Bullring shopping center in Birmingham, Britain, November 4, 2020. REUTERS/Andrew Boyers
A Primark store is pictured in the Bullring shopping center in Birmingham, Britain, November 4, 2020. REUTERS/Andrew Boyers

Fashion retailer Primark named Lucy Slinger as its chief financial officer on Thursday, strengthening its leadership team ahead of its split from Associated British Foods.

Slinger joins Primark from IKEA franchisee ⁠Ingka Group, where she ⁠has served as deputy CFO.

Prior to Ingka Group, she spent over two ⁠decades at Shell in a range of senior finance leadership roles.

Slinger's appointment follows that of Eoin Tonge as Primark chief executive and Filip Ekvall as chief commercial officer in March, Reuters reported.

⁠AB ⁠Foods said in April it would spin off Primark from its food businesses, telling investors that it will be better positioned to grow on its own.


NASA to Wear Prada as Luxury Group Pushes Into Space Industry

The inner-layer liquid cooling and ventilation garment designed by Prada and Axiom Space is unveiled at a press event in New York City, US, June 7, 2026. REUTERS/Heather Khalifa
The inner-layer liquid cooling and ventilation garment designed by Prada and Axiom Space is unveiled at a press event in New York City, US, June 7, 2026. REUTERS/Heather Khalifa
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NASA to Wear Prada as Luxury Group Pushes Into Space Industry

The inner-layer liquid cooling and ventilation garment designed by Prada and Axiom Space is unveiled at a press event in New York City, US, June 7, 2026. REUTERS/Heather Khalifa
The inner-layer liquid cooling and ventilation garment designed by Prada and Axiom Space is unveiled at a press event in New York City, US, June 7, 2026. REUTERS/Heather Khalifa

Italian fashion house Prada unveiled on Sunday the inner-layer garment set to be worn by NASA astronauts heading into space, underscoring the brand's push to be the first major luxury player to make inroads in the space industry.

The body-hugging suit, created in collaboration with Houston-based space infrastructure developer Axiom Space, features ventilation tubes knitted into the garment.

"We have really a broad spectrum of capability and know-how," Lorenzo Bertelli, Prada's chief marketing officer, said at an event at Prada's Manhattan store, sitting beside a mannequin donning the new Liquid Cooling and Ventilation Garment.

Expertise for developing space exploration products "can come from lots of seemingly unrelated industries," Reuters quoted Jonathan Cirtain, CEO of Axiom Space, as saying.

The new product follows Prada's splashy foray into space fashion in 2024 with the ⁠unveiling of a ⁠spacesuit that is expected to be used for NASA's Artemis 3 Earth orbit, set to launch in 2027, and the anticipated Artemis 4 moon landing in 2028. Luxury brands have long drawn inspiration from space travel.

But Prada has gone "beyond inspiration into an actual partnership" as the space exploration and tourism industries develop, said Thomai Serdari, a luxury brand strategist and marketing professor at New York University's Stern ⁠School of Business. Serdari pointed to two factors motivating Prada's interest in the space industry: to gain access to affluent consumers who are contemplating space travel, and to align the brand with avant-garde thought.

Companies from Jeff Bezos' Blue Origin to Elon Musk's SpaceX have leaned into space tourism for the wealthy.

The resumption of space exploration and human travel to the moon is "bound to attract a lot of eyeballs," said Luca Solca, global head of luxury goods at Bernstein. Luxury brands need to stay relevant and visible, he said. Prada's push comes against a backdrop of a struggling luxury goods sector.

After two years of contraction, the ⁠industry was showing signs ⁠of stabilization until the Iran war began at the end of February, disrupting travel and denting luxury spending far beyond the Middle East.

WILL LUXURY PEERS FOLLOW? Other fashion and apparel companies have jumped on the space bandwagon. Under Armour has partnered with spaceflight company Virgin Galactic to create space apparel, while Columbia Sportswear has worked with space exploration company Intuitive Machines on space fabric technology.

But it remains unclear whether other luxury players might follow Prada's lead. "In luxury, it is important to be the first to do something, to be a trend-setter," Serdari said, noting that LVMH's Louis Vuitton, Hermès and Chanel are all interested in space travel but that they would likely find new ways to make inroads.

"You will never see the upper crust of the luxury sector copying each other," she added.