Egyptian Director Amr Salama Expects New Generation of Saudi Filmmakers

Egyptian director Amr Salama - Facebook
Egyptian director Amr Salama - Facebook
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Egyptian Director Amr Salama Expects New Generation of Saudi Filmmakers

Egyptian director Amr Salama - Facebook
Egyptian director Amr Salama - Facebook

In his latest movie "Barra El Manhag” that took part in the first edition of Saudi Arabia's Red Sea International Film Festival, Egyptian director Amr Salama recalls childhood memories with the story of a 13-year-old orphan who wins his peers' respect when he courageously enters an abandoned house nearby his school. There, he meets an old man hiding, and the two build a friendship that takes them on a journey of self-exploration.

Maged El-Kedwany, Ahmed Amine, Ahmed Khaled Saleh, and child Omar Sherif starred in the movie.

In an interview with Asharq Al-Awsat, Salama said his movie "is an emotional story." "I hope it could please the audience. It’s inspired by true events that I lived, and always wanted to tell."

Speaking about his childhood interests, Salama says: "I think it's mainly related to psychological reasons. I believe childhood is characterized by an innocence that ensures easy communication. I also love the maturity theme, during which a person grows and turns from a child into a man."

The Egyptian director chose Majed al-Kadwani to star in “Barra El Mahag” alongside the kid Omar Sherif. "I thought about Majed for this role since I had the idea of the movie 10 years ago. And after I wrote the script, I realized he was the best fit for the character, but choosing the child was challenging, but after seeing many kids I eventually settled on Omar Sherif," explains Salama.

Although he wrote the script of his film, Salama denies his bias to the "screenwriter cinema," saying: "It doesn't necessarily mean that I support the scriptwriter cinema, it's just a coincidence. I might have many ideas that I would like to write and direct, but that doesn't mean I won't direct works of other screenwriters. I am an open-minded person, and I directed many productions by other screenwriters like 'Taye'’ and ‘Bimbo,’ scheduled to screen soon on Shahid platform."

The young director said he was delighted to partake in the Red Sea Film Festival, noting that "a film festival held in Saudi Arabia is a major step for cinema in the Arab world in general.

"This will lead to a significant boost in the Arabic cinematic and cultural scene. Saudi Arabia has a great cinema audience and I expect a new generation of young Saudi filmmakers who will uplift the Arabic cinema industry within the few coming years."

Salama has recently entered a production partnership with screenwriter and producer Mohamed Hefzi, however, he said his works won’t be exclusively produced by his company. "This doesn't mean I will be working exclusively with this company, and it won't necessarily produce all my works. Yes, the production experience is tough, and I am not sure I can handle it perfectly, but I am learning a lot from it, as it makes me see the direction from a different perspective. This will be a good experience even if it seemed challenging in the beginning."

Many of Salama's works have been streamed on digital platforms including "Paranormal" on Netflix, and Bimbo, scheduled to be aired son on Shahid. The young director does not fear the streaming platforms' experience, stressing that "such platforms will never replace cinema.

"The same thing was said when the television emerged, and then with the satellite and digital streaming outlets. The charm of cinema will never fade, but the digital platforms offer a different experience. Some stories are better seen on these platforms, others fit the cinema theater, while others are television material. The choices are many and this would contribute to the prosperity of the cinema industry."



Global Music Streams are Up in 2024

FILE - Bad Bunny performs during “The Most Wanted Tour” at State Farm Arena in Atlanta on May 15, 2024. (Photo by Paul R. Giunta/Invision/AP, File)
FILE - Bad Bunny performs during “The Most Wanted Tour” at State Farm Arena in Atlanta on May 15, 2024. (Photo by Paul R. Giunta/Invision/AP, File)
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Global Music Streams are Up in 2024

FILE - Bad Bunny performs during “The Most Wanted Tour” at State Farm Arena in Atlanta on May 15, 2024. (Photo by Paul R. Giunta/Invision/AP, File)
FILE - Bad Bunny performs during “The Most Wanted Tour” at State Farm Arena in Atlanta on May 15, 2024. (Photo by Paul R. Giunta/Invision/AP, File)

Halfway through the year, a few music trends have become apparent: Global music streams are up, Latin music has become the fastest growing streaming genre in the United States, and physical album variants — multiple releases of the same — are on the rise.

Going Global The global music industry surpassed 1 trillion streams at the fastest pace, ever, in a calendar year, Luminate’s 2024 Midyear Report has found. The number was reached 10 days faster than in 2023, according to The AP.

Global streams also increased 15.1% with 2.29 trillion on-demand audio streams, up from 1.99 trillion at this point last year.

The continued Latin music boom People everywhere are streaming more music, and in the US, Latin music has become the fastest growing streaming genre, up 15.1% from this time last year. Latin music streaming also leans the most current — 35% of all Latin streams in the US are for albums released in the last 18 months. Compare that to rock music, where 70.5% of streams in the US are from deep catalogs — releases that are 5 years old, or older.

There are no Latin artists featured in the top 10 albums or songs of the year to date, but Bad Bunny, Peso Pluma, Fuera Regida, Karol G, Rauw Alejandro, Aventura, Carín León are among the top 200 most streamed artists in the US for the first half of 2024.

Last year, Latin music was among the top three fastest growing genres in the US, says Jaime Marconette, Luminate’s vice president of music insights and industry relations. The 2024 figures illustrate a continuation in that trend.

“A huge part of that growth was driven by the continued rise of regional Mexican music, which is the largest Latin music subgenre so far this year with more than 13 billion US on-demand audio streams,” Marconette told The AP.

And while the Puerto Rican artist Bad Bunny remains “the biggest-streaming Latin music artist in the US,” he says the three other Latin artists who crossed over 100 million US. on-demand audio streams throughout the first half of 2024 are regional Mexican acts: Pluma, Fuerza Regida and Junior H.

Physical albums aren't going anywhere It's not just the streaming economy on the rise.

Physical variants of albums — multiple releases of the same album, sometimes containing different bonus tracks or featuring a different design — have steadily grown in popularity since 2020.

In 2024, physical album sales increased 3.8% in the US over this time last year, climbing to 24.7 million from 23.8 million, the data and analytics company found in its report.

But it’s not just any artist creating more physical variants of their releases. The artists who’ve had the top 10 bestselling albums so far this year have also had the highest average number of variants. That includes Taylor Swift, Billie Eilish and Beyoncé, as well as K-pop acts like Tomorrow x Together, Ateez and TWICE.

In 2024, the average number of variants for a top 10 bestselling album is 22: seven different vinyl releases, 13 CDs and two cassettes.

For albums in the top 101 - 500 rankings, there's only about five variants per release, and for 501 - 1,000, there's an average of four physical variants.

“We have seen a consistent trend in recent years where albums at the top of the charts employed more and more physical variants in their album release campaigns," says Marconette.

However, “there has also been criticism within the artist and fan communities regarding the environmental impacts of producing so many physical products,” he says, suggesting there is "a clear demand for recycled materials and other sustainability initiatives in this space.”