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Cut! Popcorn, Candy Ban Hits French Cinemas' Virus Recovery

Fresh popcorn is pictured at an AMC theater on reopening day during the outbreak of the coronavirus disease (COVID-19), in Burbank, California, US, March 15, 2021.
Fresh popcorn is pictured at an AMC theater on reopening day during the outbreak of the coronavirus disease (COVID-19), in Burbank, California, US, March 15, 2021.
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Cut! Popcorn, Candy Ban Hits French Cinemas' Virus Recovery

Fresh popcorn is pictured at an AMC theater on reopening day during the outbreak of the coronavirus disease (COVID-19), in Burbank, California, US, March 15, 2021.
Fresh popcorn is pictured at an AMC theater on reopening day during the outbreak of the coronavirus disease (COVID-19), in Burbank, California, US, March 15, 2021.

No more munching, crunching and slurping at the movies in France: The country's increasingly fraught fight against an unprecedented surge in coronavirus infections is putting a stop to eating and drinking at French cinemas, just as they are show signs of recovering from the brutal economic bashing of lockdowns last year.

COVID-19 measures kicking in Monday, once France’s New Year's celebrations are out of the way, will mean an enforced rest for popcorn machines and ice creams left in cold storage. The ban of at least three weeks on eating and drinking also applies to theaters, sports venues and public transport.

For cinema owners hoping to lure back movie fans who switched to home-viewing during the pandemic, not being able to tempt them with candies and soft drinks is another blow. French cinemas sold 96 million tickets in the eight months they have been reopened this year, a jump of 47% compared to 2020. But ticket sales are still down 55% compared to 2019, before the pandemic, the National Center for Film and Moving Images said Thursday in its look at French cinemas' annual sales.

Benoit Ciné Distribution, which supplies 70% of France's cinemas with popcorn, sweet treats and drinks, was deluged with both order postponements and delivery requests from movie houses expecting good sales on the final weekend before the food and drink ban, with "Spider-Man: No Way Home" and “Matrix Resurrections” featuring on billboards.

“It's like being told to apply the emergency brake to the high-speed train,” The Associated Press quoted Vincent Meyer, a director at Benoit, as saying.

Against raging coronavirus infections, the government is hoping its latest measures will also apply a brake on the fast-spreading omicron variant, but without derailing France's economic recovery that is a vote-getter for President Emmanuel Macron, facing reelection in April.

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With the Box Office Down, James Gunn Predicts Summer of ‘Superman’ to the Rescue 

Actor David Corenswet, promoting the movie "Superman", poses during a Warner Bros presentation at CinemaCon, the official convention of Cinema United, in Las Vegas, Nevada, US, April 1, 2025. (Reuters)
Actor David Corenswet, promoting the movie "Superman", poses during a Warner Bros presentation at CinemaCon, the official convention of Cinema United, in Las Vegas, Nevada, US, April 1, 2025. (Reuters)
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With the Box Office Down, James Gunn Predicts Summer of ‘Superman’ to the Rescue 

Actor David Corenswet, promoting the movie "Superman", poses during a Warner Bros presentation at CinemaCon, the official convention of Cinema United, in Las Vegas, Nevada, US, April 1, 2025. (Reuters)
Actor David Corenswet, promoting the movie "Superman", poses during a Warner Bros presentation at CinemaCon, the official convention of Cinema United, in Las Vegas, Nevada, US, April 1, 2025. (Reuters)

The 2025 box office has been hit with a deficit. Can the James Gunn-dubbed “summer of ‘Superman’” save it?

Warner Bros. showed off a diverse and starry slate of its upcoming films on Tuesday — but the night was carried on the shoulders of Clark Kent.

“I really do believe in this movie. And I do believe that there is a lack of human kindness, or at least a degradation of human kindness,” Gunn said. “This is a movie that celebrates kindness and human love.”

At the annual CinemaCon convention and trade show in Las Vegas, Gunn — the director and writer of the first film in the new iteration of the connected DC Universe — also brought out its stars, who gushed over their experience making the film.

“It’s a great honor to play a role that exists so clearly in the public consciousness, to the point where everyone I think, even if you haven’t seen a film or read a comic, you sort of know what the Superman symbol means and you know what it stands for,” said David Corenswet, adding that he hopes to “illuminate something new about the character, or even just bring the beloved character to a new audience.”

Corenswet was joined onstage by Rachel Brosnahan, who plays Lois Lane, and Nicholas Hoult, who plays Lex Luther.

“James makes a family out of every set,” Brosnahan said. “The set is full of people who want to be there, who love making these movies. And it’s such a joy to come to work every day. As many of you have probably heard from other people, it’s not always like that.”

Gunn was announced to direct the film in 2023 shortly after he and Peter Safran became co-chairmen and co-CEOs of DC Studios.

“We appreciate and share your passion for this art form,” Safran told a room full of theater owners. “It’s the fulcrum of our ambitious DC Studios slate and it’s what inspired James to shoot all over the world and push filmmaking technology to its limits, to propel moviegoers out of their homes into your theaters.”

The film will be released theatrically in July amid a summer of superhero titles, including “The Fantastic Four: First Steps” and “Thunderbolts(asterisk).”

In addition to “Superman,” Warner Bros. teased some of its April releases on the convention’s main stage, like Ryan Coogler’s “Sinners” and “A Minecraft Movie,” but they also looked further down the road for 2025.

In a nod to cinephiles, the studio kicked off its presentation by bringing out the stars of Paul Thomas Anderson’s “One Battle After Another,” including Leonardo DiCaprio and Regina Hall. The film is set to hit theaters in September.

“I’ve been wanting to work with Paul for over, gosh, almost 20 years now. He’s one of the most unique talents of our time,” DiCaprio said. “With this film, he’s tapped into something politically and culturally that is brewing beneath our psyche. But at the same time, it’s an incredibly epic movie and has such scope and scale.”

Director Joseph Kosinski and producer Jerry Bruckheimer also treated the audience to an extended sneak peak of “F1,” Brad Pitt’s Formula One racing drama premiering in June.

In addition to Hollywood studios and stars boasting their theatrical menus which they believe will lure audiences to cinemas, the annual convention is also a time to discuss current industry debates, like how long movies should stay in theaters and the extent to which studios should get into production with streaming companies.