ASOS Hit by Supply Chain Disruption, Volatile Christmas Demand

A model walks on an in-house catwalk at the ASOS headquarters in London April 1, 2014. REUTERS/Suzanne Plunkett/File Photo
A model walks on an in-house catwalk at the ASOS headquarters in London April 1, 2014. REUTERS/Suzanne Plunkett/File Photo
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ASOS Hit by Supply Chain Disruption, Volatile Christmas Demand

A model walks on an in-house catwalk at the ASOS headquarters in London April 1, 2014. REUTERS/Suzanne Plunkett/File Photo
A model walks on an in-house catwalk at the ASOS headquarters in London April 1, 2014. REUTERS/Suzanne Plunkett/File Photo

British online fashion retailer ASOS reiterated its already downgraded outlook on Thursday after supply chain constraints and volatile demand limited sales growth in its four months to Dec. 31 trading period.

It posted total sales growth of 5%, following a 22% rise in the year to end August, and said gross margin decreased by 400 basis points to 43.0% driven by a need to discount goods and higher freight costs.

For the full year it reiterated its outlook of revenue growth in the range of 10%-15% and adjusted profit before tax of 110 million pounds to 140 million pounds. That hit its shares when it was published in October, and would represent a more than 40% drop on the year before.

"ASOS has delivered a robust start to the year, in line with the guidance we set out at full-year results, despite challenging market conditions," Reuters quoted Chief Operating Officer Mat Dunn as saying.

ASOS, once a darling of the stockmarket, was hit by a difficult end to 2021, when it cut its annual profit forecast and parted ways with its CEO following supply chain pressures and a return by shoppers to pre-pandemic ways.

While shoppers often return partywear clothing and fashion, incurring a cost for the company, they retained the athleisure wear bought during the pandemic to use at home, giving the company a boost to its finances during lockdowns.

Its shares are down 56% this year, prior to Thursday's update, mirroring similar falls seen at rival Boohoo which has also been hit by high product return rates, disruption to international deliveries and inbound freight costs.

ASOS added that it intended to move to the LSE's main stock market, expected by the end of February.



Kim Jones to Exit Fendi, Maintains Dior Homme Role, Fendi Says

The logo of fashion house Fendi is seen outside a shop in Milan, Italy, April 8, 2024. (Reuters)
The logo of fashion house Fendi is seen outside a shop in Milan, Italy, April 8, 2024. (Reuters)
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Kim Jones to Exit Fendi, Maintains Dior Homme Role, Fendi Says

The logo of fashion house Fendi is seen outside a shop in Milan, Italy, April 8, 2024. (Reuters)
The logo of fashion house Fendi is seen outside a shop in Milan, Italy, April 8, 2024. (Reuters)

Fendi artistic director Kim Jones is leaving the Italian fashion house but will stay on at Dior Homme, LVMH's Fendi said in a statement on Friday, the latest in a series of designer shuffles at big name labels as the industry adjusts to a downturn.

A new creative organization for the label will be announced "in due time," the company said. One of the industry's highest profile designers, Jones succeeded Karl Lagerfeld at the label in 2020, designing ready-to-wear and couture collections.

Last week, LVMH named Michel Rider to succeed Hedi Slimane at Celine, and in September named Sarah Burton to take over creative direction at Givenchy.