In-person Berlin Film Fest Stands Up to Pandemic, Streaming

The Berlinale said it was crucial to give cinemas a boost when Covid-19 fears had fueled home viewing on small screens. STEFANIE LOOS AFP
The Berlinale said it was crucial to give cinemas a boost when Covid-19 fears had fueled home viewing on small screens. STEFANIE LOOS AFP
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In-person Berlin Film Fest Stands Up to Pandemic, Streaming

The Berlinale said it was crucial to give cinemas a boost when Covid-19 fears had fueled home viewing on small screens. STEFANIE LOOS AFP
The Berlinale said it was crucial to give cinemas a boost when Covid-19 fears had fueled home viewing on small screens. STEFANIE LOOS AFP

The 72nd Berlin film festival opens Thursday, bucking a trend of pandemic on-the-couch streaming with a packed program of live premieres featuring a stable of European screen legends.

Just as the coronavirus outbreak roars toward its peak in Germany, Berlinale organizers have opted for an 11-day, in-person celebration of new movies and a gala ceremony to award its Golden Bear top prize, AFP said.

The festival said it was crucial to give cinemas a boost when Covid-19 fears had fueled home viewing on small screens, and the German government called the "courageous" step of holding the event "a sign of hope".

"It says: we won't let corona beat us. We need cinema and culture," government spokesman Wolfgang Buechner said.

Artistic director Carlo Chatrian said the Berlinale aimed to give weary audiences a break and some inspiration.

"Never before we have seen and welcomed so many love stories as this year -- crazy, improbable, unexpected and intoxicating love, which is after all what all encounters are about deep down."

- Nick Cave, conflict zones -
In competition are 18 films from around the world from hot young auteurs and cinema veterans -- including seven directed by women. More than 200 other pictures are showing in sidebar sections.

A jury led by Indian-born American director M. Night Shyamalan ("The Sixth Sense") will pick the winners.

The line-up includes new movies from French directors Francois Ozon and Claire Denis, "Carol" screenwriter Phyllis Nagy and Italy's Paolo Taviani, a previous winner and at 90 the oldest award contender.

Italian horror master Dario Argento will show his first new picture in a decade -- "Dark Glasses", starring his daughter Asia Argento.

Autograph seekers will be banned from the red carpet but stars including Emma Thompson, Sigourney Weaver, Charlotte Gainsbourg, Juliette Binoche, Isabelle Huppert and Mark Rylance have been invited to present their latest films.

Huppert will also pick up a Golden Bear for lifetime achievement.

South Korean festival favorite Hong Sang-soo will unveil "The Novelist's Film" and Li Ruijun, part of a new generation of Chinese arthouse directors, will show his village romance "Return to Dust".

In keeping with its tradition as the most politically minded of the big festivals, the Berlinale will turn the spotlight on conflict zones including South Sudan, the Central African Republic, Myanmar and eastern Ukraine, with a slew of new documentaries.

Plus "This Much I Know To Be True" will show how Australian rocker Nick Cave stayed creative under lockdown.

- 'Extra sausage' -
The Berlinale ranks among Europe's top festivals alongside Cannes and Venice, which also went live last year but during ebbs in the pandemic.

The recent Sundance and Rotterdam festivals were forced by Covid to go entirely virtual and many expected Berlin to follow suit.

But after an all-online festival last March, followed by outdoor screenings in the summer, the Berlinale worked with authorities to develop crowd safety measures.

The decision has caused controversy, with local media asking how organizers could justify it while the virus has closed hundreds of creches and hospitals strain under the outbreak.

The B.Z. tabloid said the festival seemed to be getting "extra sausage" -- German for special treatment -- while public broadcaster RBB called it "delusional" and newspaper Tagesspiegel warned: "The virus will be pleased".

Industry insiders noted that the festival's requirements on vaccination, daily testing and reduced capacity marked a valiant effort but wondered if it was all worth it.

"Berlin is quite well organized. The safety measures are top notch so if anyone could pull it off successfully and safely, they can," Scott Roxborough, Europe bureau chief for The Hollywood Reporter, told AFP.

"But it's a question as to whether it was necessary or sensible to do it."

He said Berlin, as the first major global cinema showcase of the year, was trying to live up to a responsibility to promote daring new movies against the odds.

"There's been a massive success of the latest 'Spiderman' -- one of the most successful films of all time now -- despite the pandemic," he said.

He said independent films, by contrast, had suffered.

"I think that's making the industry very concerned about the future," Roxborough said.



Gl-icked? Movie Theaters Pin Hopes on Big 'Wicked,' 'Gladiator' Weekend

'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
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Gl-icked? Movie Theaters Pin Hopes on Big 'Wicked,' 'Gladiator' Weekend

'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP

US movie theaters are hoping the lightning-in-a-bottle magic of last year's "Barbenheimer" phenomenon can strike again this weekend, with the simultaneous release of two of 2024's most hyped films: "Wicked" and "Gladiator II."
"Wicked" is the movie adaptation of the hit Broadway musical, starring pop sensation Ariana Grande, while "Gladiator II" marks Ridley Scott's return to ancient Rome, 24 years after his epic original won the best picture Oscar.
Whether audiences will embrace the tongue-in-cheek "Glicked" (or "Wickiator") memes being hopefully circulated by marketing departments -- or even dress up in witch hats and togas -- remains to be seen.
But cinema lobbies and shopping malls across the country are being daubed in the pink-and-green shades of the "Wicked" witches, and kitted out with cardboard miniature Colosseums, ahead of a period that analysts say will be crucial for the industry, AFP said.
"I am certain that this is going to be the biggest Thanksgiving the industry has ever seen," said Jordan Hohman, an executive at Phoenix Theatres.
"Wicked" alone is "the biggest opening film in terms of advance sale tickets" in the US chain's 24-year history, currently pacing 63 percent ahead of "Barbie," added president Cory Jacobson.
While rival Hollywood studios have traditionally been wary of launching two major films on the same weekend, the record-breaking summer of 2023 showed it can be mutually beneficial -- with the right movies.
Like "Barbie" and "Oppenheimer," the female-skewing "Wicked" and male-focussed "Gladiator II" are "oriented to different audiences," said analyst David A. Gross, of Franchise Entertainment Research.
"Wicked" has inspired promotional tie-ins like a makeup line and a cupcake kit, while "Gladiator" ads have been ubiquitous during NFL telecasts.
"There is zero issue in terms of stepping on each other's feet," said Gross.
Still, matching the heady heights of "Barbie" and "Oppenheimer" will be a tough ask. Those films took $245 million combined on their opening weekend in North America alone.
"Barbenheimer was an example of two films massively over-performing... an unexpected best-case scenario," cautioned Daniel Lora, senior VP of content strategy for Boxoffice Media.
But part of the industry's current bullishness comes from another massive film, Disney's "Moana 2," which will join "Wicked" and "Gladiator II" in multiplexes just a week later.
"I don't think this is a two-picture experience. I think it's a three-picture experience," said Jacobson.
Marketing blitz
Should the next few weeks live up to hopes, it will come at a much-needed time for Hollywood.
Despite a profitable summer featuring hit sequels like "Inside Out 2" and "Deadpool & Wolverine," 2024 has been a mixed bag for an industry still dreaming of a return to pre-pandemic numbers.
The first five months of the year were hampered by a thin release schedule, stemming from the production delays caused by Hollywood strikes and Covid.
The fall has also been a disappointment, with box office dud "Joker: Folie A Deux" foremost among a series of flops and middling releases.
But the early signs for this weekend look promising.
"Gladiator II" opened in dozens of other countries last week, taking a whopping $87 million overseas. Paramount will be hoping for similar numbers in the US this weekend.
"Wicked," from Universal, the studio behind "Oppenheimer," is predicted to take north of $100 million this weekend in North America alone.
Both movies have benefited from long, expensive marketing campaigns.
At a major Las Vegas movie theater convention in April, Paramount began their annual presentation with an executive riding into the Caesars Palace arena on a chariot flanked by Roman soldiers.
Universal's presentation ended with thousands of plastic flowers held aloft by audience members to create a giant green-and-pink "Wicked" themed electronic lightshow.
Eight months later, both studios will learn if those strategies have converted into ticket sales.
"When something really catches fire, and it's not just a marketing campaign flogging it, honestly it can just take off and go higher than anybody can predict," said Gross.
"So let's see what happens."