A Mascot Star Is Born: Bing Dwen Dwen’s Rise from Obscurity

A person poses for pictures in front of an installation featuring Bing Dwen Dwen, the Beijing 2022 Winter Olympic Mascot amidst a snowfall on a street in Beijing, China February 13, 2022. (Reuters)
A person poses for pictures in front of an installation featuring Bing Dwen Dwen, the Beijing 2022 Winter Olympic Mascot amidst a snowfall on a street in Beijing, China February 13, 2022. (Reuters)
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A Mascot Star Is Born: Bing Dwen Dwen’s Rise from Obscurity

A person poses for pictures in front of an installation featuring Bing Dwen Dwen, the Beijing 2022 Winter Olympic Mascot amidst a snowfall on a street in Beijing, China February 13, 2022. (Reuters)
A person poses for pictures in front of an installation featuring Bing Dwen Dwen, the Beijing 2022 Winter Olympic Mascot amidst a snowfall on a street in Beijing, China February 13, 2022. (Reuters)

The mascot Bing Dwen Dwen has been an unexpected star of the Beijing Olympics but the roly-poly panda's fame may prove fleeting after the Feb. 20 closing ceremony.

Bing Dwen Dwen, which translates to "Ice Panda", made little splash when introduced about two-and-a-half years ago, eliciting a collective yawn from social media over yet another panda character for a big Chinese event.

It was propelled to stardom on Feb. 2, when Japanese television journalist Gido Tsujioka showed Bing Dwen Dwen-themed items during a broadcast, a clip of which went viral.

Related topic views that day reached 300 million on China's Weibo social media platform, from 760,164 a day earlier. They doubled again on Feb. 4, the day of the Olympics opening ceremony, and have averaged 400 million since.

Games organizers were caught unprepared, with thousands of fans lining up in sub-freezing temperatures to buy merchandise - from magnets and key chains to bags and stuffed toys - and factories scrambling to make more.

Chinese media fueled the frenzy, showing footage of soldiers marching in front of a Bing Dwen Dwen figure at the base of Mount Everest, while an officially licensed store was selling a limited edition version encrusted in fake diamonds for 2,022 yuan ($315).

Many people wrote online that queuing up for and buying the merchandise is their way of engaging with the Games. Because of COVID-19, no ordinary spectators have been allowed to watch the sports and the torch relay was shortened to three days and off-limits to spectators.

Organizers have not disclosed sales figures but some analysts estimate revenue from Beijing Olympic licensed products could reach 2.5 billion yuan ($395 million).

Bing Dwen Dwen's turn in the spotlight has not been without incident.

State broadcaster CCTV was criticized on social media after a male reporter conducted an interview in a Bing Dwen Dwen suit. Weibo users complained that it ruined the mascot's cuteness by speaking and violated the International Olympic Committee's guideline that mascots are gender neutral. The segment was later removed from the broadcaster's website.

Scalpers were punished for selling merchandise at inflated prices and on Monday, the China Youth Daily reported that a woman selling pirated Bing Dwen Dwen merchandise was jailed for a year and fined 40,000 yuan.

While scarcity has contributed to Bing Dwen Dwen's appeal, organizers have promised to boost supplies. Reports on Sunday of new merchandise arriving in Beijing led to speculation the frenzy would soon cool.

One Weibo user said Bing Dwen Dwen gear would become like masks - in hot demand when COVID started, cheap and plentiful now. Others posted photos of their neglected 2008 Beijing Games memorabilia.

"I don't know how long Bing Dwen Dwen can maintain its fame. I cannot get one now, but I guess it will soon be two-for-one once it's over the hill," one person wrote.



World's First Wooden Satellite Launched Into Space

LignoSat, a satellite made from wood and developed by scientists at Kyoto University and Sumitomo Forestry, shown during a press conference in May, 2024. STR / JIJI PRESS/AFP/File
LignoSat, a satellite made from wood and developed by scientists at Kyoto University and Sumitomo Forestry, shown during a press conference in May, 2024. STR / JIJI PRESS/AFP/File
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World's First Wooden Satellite Launched Into Space

LignoSat, a satellite made from wood and developed by scientists at Kyoto University and Sumitomo Forestry, shown during a press conference in May, 2024. STR / JIJI PRESS/AFP/File
LignoSat, a satellite made from wood and developed by scientists at Kyoto University and Sumitomo Forestry, shown during a press conference in May, 2024. STR / JIJI PRESS/AFP/File

The world's first wooden satellite has blasted off on a SpaceX rocket, its Japanese developers said Tuesday, part of a resupply mission to the International Space Station.
Scientists at Kyoto University expect the wooden material to burn up when the device re-enters the atmosphere -- potentially providing a way to avoid generating metal particles when a retired satellite returns to Earth, AFP reported.
These particles may negatively impact both the environment and telecommunications, the developers say.
Each side of the box-like experimental satellite, named LignoSat, measures just 10 centimeters (four inches).
It was launched on an unmanned rocket from NASA's Kennedy Space Center in Florida, Kyoto University's Human Spaceology Center said.
The satellite, installed in a special container prepared by the Japan Aerospace Exploration Agency, "flew into space safely", it said in a post on X.
A spokeswoman for LignoSat's co-developer Sumitomo Forestry told AFP the launch had been "successful".
It "will arrive at the ISS soon, and will be released to outer space about a month later" to test its strength and durability, she said.
Data will be sent from the satellite to researchers who can check for signs of strain and determine if the satellite can withstand extreme changes in temperature.
"Satellites that are not made of metal should become mainstream," Takao Doi, an astronaut and special professor at Kyoto University, said at a press conference earlier this year.