Fast-fashion Fallout: Young People in UK Spurred into Sewing

Sew-it-yourself enthusiasts have grown increasingly disillusioned with the retail clothing industry, viewing it as too destructive. Daniel LEAL AFP
Sew-it-yourself enthusiasts have grown increasingly disillusioned with the retail clothing industry, viewing it as too destructive. Daniel LEAL AFP
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Fast-fashion Fallout: Young People in UK Spurred into Sewing

Sew-it-yourself enthusiasts have grown increasingly disillusioned with the retail clothing industry, viewing it as too destructive. Daniel LEAL AFP
Sew-it-yourself enthusiasts have grown increasingly disillusioned with the retail clothing industry, viewing it as too destructive. Daniel LEAL AFP

From jogging outfits to summer dresses, Lea Baecker has stitched together most of her wardrobe herself from inside her London flat, part of a burgeoning number of young amateur seamstresses.

Like many others in the growing horde of sew-it-yourself enthusiasts, she has grown increasingly disillusioned with the retail clothing industry, viewing it as too destructive.

"My main motivation was not having to buy ready-to-wear clothes anymore because I didn't want to support fast fashion," Baecker, 29, told AFP, referring to clothes made and sold cheaply to be thrown away after minimal use.

The doctoral student in neuroscience only started sewing in 2018, beginning with small bags before moving on to clothes, AFP said.

Four years on, she estimates about 80 percent of clothes in her wardrobe are homemade, from pajamas to long fleece coats, as well as jeans made with denim scraps scalped from relatives.

Baecker now buys new clothes "very rarely", she added, wearing one of her self-made long, hand-sewn dresses.

- 'Scale' -
The fashion and textile industry is the third most polluting sector globally after food and construction, accounting for up to 5 percent of greenhouse gas emissions, according to a 2021 report by the World Economic Forum.

Low-cost fashion retailers are regularly criticized for their waste and pollution, as well as the pay conditions imposed on their workers.

Tara Viggo knows fast fashion only too well, having worked in the industry for 15 years as a pattern maker.

"I realized the scale that the fashion industry was working at and it was a bit terrifying," she told AFP.

In 2017, Viggo decided to start creating her own patterns -- the blueprint drawings on paper before garments are made.

She started out small, selling only around one set of patterns per year, a far cry from the four a day that she would sometimes churn out in the ready-to-wear industry.

Viggo conceded independent operators like her were only tiny competitors to the big brands, but insisted they still could have a meaningful impact.

"The more of us that do (it), the better," she said.

"It's like a trigger... People start to look at where their consumption" is, she added noting it also made you aware of the true costs involved.

"Once you know how to sew your own clothes, you can't fathom that a shirt should be £3 ($4.10, 3.60 euros) anymore."

- 'More young people' -
Viggo's "Zadie" jumpsuit is now a top seller on "The Fold Line", an online platform selling independently produced sewing patterns, according to its co-founder Rachel Walker.

Since its launch in 2015, the website has grown from about 20 designers to more than 150 today.

Rosie Scott and Hannah Silvani, who run a London workshop selling fabrics from fashion designers' unsold stock, have also seen the resurgence in sewing's popularity, particularly among young people.

"The clients have changed," said Scott.

"More young people have shown interest in sewing -- young people who are really interested in making their own clothes and making them sustainably."

Women make up more than 90 percent of the clientele, she also noted.

Customers can choose from some 700 designer fabrics, sold from £8 a meter for cotton voile -- a sheer, lightweight cotton fabric -- to £110 for the same length of lace.

Orders soared during the pandemic and are still going strong despite the lifting of restrictions, Scott said.

- Instagram key -
The sector's explosive growth would not have been possible without Instagram, where the sewing community has made a pastime once seen as unfashionable much more trendy.

The photo-sharing platform "is really important", Baecker said, allowing sewists to post images of their designs and engage with each other.

This is what prompted her to join the social network, where she now regularly shares her latest works.

"I found each pattern has a specific hashtag that you can look up and then you can see a lot of different people wearing the same pattern and you can imagine how it can look on yourself," she explained.

For example, Viggo's #Zadiejumpsuit -- which comes in velvet or cotton, with or without sleeves -- has been tagged in almost 11,000 posts.

Meanwhile, the hashtag #handmadewardrobe features in more than 900,000 posts.

With Baecker sharing so many of her creations, she has also inspired friends to join the growing sewing revolution.

"That is my proudest achievement... getting my friends into sewing as well," she said.



Fashion Commission, Saudi Retail Academy to Develop National Talent 

Fashion Commission, Saudi Retail Academy to Develop National Talent 
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Fashion Commission, Saudi Retail Academy to Develop National Talent 

Fashion Commission, Saudi Retail Academy to Develop National Talent 

The Saudi Fashion Commission signed a memorandum of understanding (MoU) with the Saudi Retail Academy to develop national capabilities and boosting specialized skills in the fashion and retail sectors, reported the Saudi Press Agency on Monday.

The MoU aims to support local talent and the creation of sustainable employment opportunities in this vital industry. It stems from the two sides’ keenness to cooperate in the fields of training and professional development.

The agreement was signed on the sidelines of the graduation ceremony of the academy’s first cohort.

The Fashion Commission focuses on developing local talent, transferring global expertise, and advancing the fashion sector in the Kingdom, while the Saudi Retail Academy is a non-profit institute and a specialized entity in training and development in the retail field and in building professional competencies and skills related to retail and sales.

The MoU aims to establish a framework for cooperation to design and implement specialized training programs that boost the readiness of national cadres and qualify them according to the highest professional standards, with a focus on developing skills in sales, customer experience, and store management to meet labor market requirement and the needs of the growing fashion sector.

Fashion Commission chief executive Burak Cakmak said that developing human capital is a fundamental pillar for the long-term growth of the Kingdom’s fashion sector.

The partnership reflects the commitment to strengthening the capabilities that form the foundation of a competitive and sustainable industry through investment in specialized skills within retail and customer experience, enabling brands to grow and supporting the sector’s confident evolution, he added.

Saudi Retail Academy chief executive Hend Al-Dhaban stressed that the partnership embodies a shared vision to empower national talent and elevate professionalism in the retail sector.

The agreement will help channel training expertise to meet the specialized needs of the fashion sector and equip young men and women with the practical skills required to succeed in the labor market, thereby boosting service quality and supporting localization targets and economic growth, she explained.

This cooperation is part of the Fashion Commission’s ongoing efforts to develop the fashion value chain through building strategic partnerships with specialized training and education entities, expanding professional opportunities for national talent, and linking education and training outputs with labor-market needs.

Through their partnership, the commission and the academy will help in building an integrated ecosystem that connects education, vocational qualification, and employment, bolstering the competitiveness of the fashion and retail sectors and supporting the objectives of Saudi Vision 2030 in empowering national cadres, localizing jobs, and improving quality of life.


Saudi 100 Brands Debuts Landmark Fashion Presentation at Saudi Cup 2026

The experience introduced global audiences to Saudi Arabia’s dynamic and growing fashion ecosystem - SPA
The experience introduced global audiences to Saudi Arabia’s dynamic and growing fashion ecosystem - SPA
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Saudi 100 Brands Debuts Landmark Fashion Presentation at Saudi Cup 2026

The experience introduced global audiences to Saudi Arabia’s dynamic and growing fashion ecosystem - SPA
The experience introduced global audiences to Saudi Arabia’s dynamic and growing fashion ecosystem - SPA

The Fashion Commission launched its Saudi 100 Brands showcase at the Saudi Cup 2026, marking a historic milestone for the world-renowned equestrian event at King Abdulaziz Racecourse in Riyadh.
The collections celebrate Saudi heritage by blending traditional and contemporary design. Jewelry and accessory brands also exhibited throughout, providing Saudi designers with a platform to reach a broader global audience. These showcases emphasize the fusion of heritage and modern design, offering a new perspective on the Kingdom's creative identity.
The Saudi 100 Brands program, a flagship initiative of the Fashion Commission, supports emerging designers by providing tools, expertise, and platforms to grow their global presence. This collaboration with the Saudi Cup underscores the importance of celebrating cultural heritage while advancing design innovation.

Each piece in the exhibition incorporates heritage motifs, textiles, and storytelling, reimagined through innovative design to appeal to modern and international audiences.

The exhibition aims to celebrate national identity, highlight local creative talent, and present the evolving direction of Saudi fashion, SPA reported.

Visitors explored the intersection of craftsmanship and cultural expression, discovering how designers honor tradition while advancing fashion design.

The experience also introduced global audiences to Saudi Arabia’s dynamic and growing fashion ecosystem.

This participation reflects the Fashion Commission’s vision to develop a thriving fashion sector rooted in cultural heritage and global ambition. By combining cultural narratives with innovative design, the commission enables Saudi fashion to contribute to global creative industries, nurture talent, and position Saudi brands for sustained success.


L’Oreal Shares Sink as Sales Miss Forecasts 

This photo taken on February 16, 2018 shows a board with the L'Oreal logo outside of the L'Oreal plant, in Lassigny. (AFP)
This photo taken on February 16, 2018 shows a board with the L'Oreal logo outside of the L'Oreal plant, in Lassigny. (AFP)
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L’Oreal Shares Sink as Sales Miss Forecasts 

This photo taken on February 16, 2018 shows a board with the L'Oreal logo outside of the L'Oreal plant, in Lassigny. (AFP)
This photo taken on February 16, 2018 shows a board with the L'Oreal logo outside of the L'Oreal plant, in Lassigny. (AFP)

L'Oreal shares fell heavily on the Paris stock market on Friday after the cosmetics giant posted sales that fell short of analyst expectations, stoking fears of weakness for its luxury brands and in the key Chinese market.

While revenues rose seven percent in the fourth quarter in Europe -- still the company's biggest market -- they edged up just 0.7 percent in North America and fell five percent in North Asia, which includes China.

Overall, sales were up 1.5 percent to 11.2 billion euros ($13.3 billion) in the final quarter of 2025 -- usually when the company benefits from strong holiday-fueled buying.

This was a marked slowdown from the 4.5-percent growth seen the previous year.

On a like-for-like comparison that excludes the impact of currency fluctuations, sales rose six percent, whereas the consensus forecast was around eight percent, analysts said.

The luxury division (Luxe) in particular, which includes high-end perfumes and make-up and is L'Oreal's biggest by revenue, saw a 0.5-percent sales slide in the fourth quarter, to 4.2 billion euros.

"We think the miss, led by North Asia and Luxe, will be a concern amid a vague outlook," said David Hayes, an analyst at investment bank Jefferies.

L'Oreal's stock was down 3.2 percent in morning trading, partly recovering from a drop of more than six percent at the open.

Net profit for the full year was down 4.4 percent to 6.1 billion euros.

Chief executive Nicolas Hieronimus said when he presented the results on Thursday that L'Oreal had achieved a "solid" performance "despite a context that was at the very least volatile and unfavorable".

For 2026, he said the company had to be "cautious and humble", although he expected "the beauty market to continue its acceleration" unless there was "a new surprise".

"We're going to have to intensify our efforts in terms of innovation to energize the market and win over customers," he added.