Saudi Traditional Dress Remains Fashionable Since Kingdom's Founding 3 Centuries Ago

Traditional dress worn in central Suadi Arabia.
Traditional dress worn in central Suadi Arabia.
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Saudi Traditional Dress Remains Fashionable Since Kingdom's Founding 3 Centuries Ago

Traditional dress worn in central Suadi Arabia.
Traditional dress worn in central Suadi Arabia.

As Saudi Arabia marks Founding Day on Tuesday, Asharq Al-Awsat takes a look at the rich traditional dress that has been worn since the establishment of the First Saudi State three centuries ago.

People today still wear traditional dress at special occasions, expressing their pride in their rich heritage.

Mohammed al-Qattan, a major mishlah merchant in al-Ahsa, spoke to Asharq Al-Awsat of the male and female Saudi dress that has been worn over the centuries.

He described the Al-barqa abaya, which is woven with two colored fabrics. It is a winter abaya, worn by princes, sheikhs and other senior figures.

The barqa is still in demand to this day, he revealed.

It is symbol of luxury, he explained, as it was woven by hand. The hand weaving tradition has since been replaced by factory production.

As for abayas and the bishts, al-Qattan said they were not very widely worn in the First Saudi State. They became more popular in the Second Saudi State as textiles from Iraq and Iran and Kashmiri wool and others started to be imported.

For several years, al-Ahsa was the center for production of royal bishts.

At the time, white cotton was the predominant fabric used in men's outwear., said Dr. Abdulrahman al-Orainy in his doctorate letter.

The fabrics changed with the changes of the seasons and also depending on the social status of the person. In the Najd region, people wore expensive clothes, known as al-jokh, in winter. The robe was a status symbol, differentiating between the rich and poor.

Another well-known dress at the time was the al-labda or al-labada, which was woven from wool. It was locally produced and the dress was padded with cotton so as to avoid scratching the skin.

The most sought after item of clothing in Najd at the time was the abaya, revealed Orainy. The most luxurious abaya was called the qilaniya. It came in many colors, but black was the most popular. It was made from soft fabric, brought in from al-Ahsa, with yellow thread sewn into it. This abaya was reserved for only the rich in society.

As for women, Orainy said the dress and jewelry varied according to social status and wealth. Wealthy women wore clothes made from high quality Indian silk that was adorned with gold. Iranian silk was also popular and renowned for its pure quality. Other fabrics included gold embroidered silk from the Sham region and rumi silk from Turkey.

Women from lower classes wore less expensive clothes, often made of black fabric. The design of the abaya also denoted social standing. Affluent women's abaya's were almost similar to the qilaniya worn by the men. They were woven with gold thread and imported from al-Ahsa. Women from the general class wore the black abaya, which was much cheaper than the qilaniya. Its sleeves were always tight so women could hide their arms.

As for makeup, women from the Najd region often colored the top of their heads before or after their hair was braided. They used a sort of paste, called "roshoush", which was made of saffron, roses and other material. Its application gave the hair a fragrant smell and attractive color. Women also applied color to their cheeks, often using saffron. They also applied henna to their hands.

Female dress differed from one Saudi region to the other.

In northern Saudi Arabia, they wore the al-maqrona, which is a large black square veil that is folded in the middle to form a triangle before being worn on the head. In the South, they wore the al-shayla, a black fabric with its edges sewn with colored thread or beads. It was fitted on the head with a yellow or red band.

In central Saudi Arabia, women wore the al-mukhnaq, which is a translucent silky fabric, made of chiffon or tulle. It was worn by girls when going outside the house. In the east, women wore the al-batoula, a face covering with openings for the eyes. It was worn by elderly women and often padded on the inside.

In the West, women wore the al-misdah, a loose dress that hides the shape of the body. This dress was made of plain or patterned fabrics.



Etro Founding Family Exits Group as New Investors Including Türkiye's RAMS Global Join

L Catterton, a private equity firm backed by French luxury giant LVMH, will remain Etro's majority owner. Reuters
L Catterton, a private equity firm backed by French luxury giant LVMH, will remain Etro's majority owner. Reuters
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Etro Founding Family Exits Group as New Investors Including Türkiye's RAMS Global Join

L Catterton, a private equity firm backed by French luxury giant LVMH, will remain Etro's majority owner. Reuters
L Catterton, a private equity firm backed by French luxury giant LVMH, will remain Etro's majority owner. Reuters

The founding family of Italian fashion house Etro has sold the minority stake it still owned in the brand to a group of investors including Turkish group RAMS Global, the company said on Friday.

L Catterton, a private equity firm backed by French luxury giant LVMH, will remain Etro's majority owner and "will continue to actively support the brand's long-term growth strategy," Etro added, according to Reuters.

The new investors comprise also Italian fashion group Swinger International and small private equity firm ⁠RSI.

In addition to buying the stake, they all subscribed to a capital increase that will lower L Catterton's holding in Etro to between 51% and 55% from around 65%.

When including both the acquisition and the capital increase, the deal is worth around 70 ⁠million euros ($82 million), two sources close to the matter said. Etro did not disclose financial details.

Chief Executive Fabrizio Cardinali will remain at the helm, while Faruk Bülbül, representing RAMS Global, will become chairman of the board.

L Catterton bought a 60% stake in the brand known for its paisley motif four years ago, and it slightly increased the holding over the years.

The company, founded by Gimmo Etro in 1968, has ⁠been struggling with its turnaround. Last year it posted a net loss of 23 million euros with net revenues declining to 245 million euros from 261 million euros, according to filings with the local chambers of commerce reviewed by Reuters.

Rothschild advised L Catterton and the Etro family on the deal.

Rothschild had been hired in 2024 to look for a new investor who could buy all or part of the Etro fashion group, sources had previously told Reuters.


Paris Court Rejects Bid to Suspend Shein Platform in France

A customer holds shopping bags with a Shein logo in the first physical space of Chinese online fast-fashion retailer Shein on the day of its opening inside the Le BHV Marais department store, the Bazar de l'Hotel de Ville, in Paris, France, November 5, 2025. REUTERS/Sarah Meyssonnier/File Photo
A customer holds shopping bags with a Shein logo in the first physical space of Chinese online fast-fashion retailer Shein on the day of its opening inside the Le BHV Marais department store, the Bazar de l'Hotel de Ville, in Paris, France, November 5, 2025. REUTERS/Sarah Meyssonnier/File Photo
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Paris Court Rejects Bid to Suspend Shein Platform in France

A customer holds shopping bags with a Shein logo in the first physical space of Chinese online fast-fashion retailer Shein on the day of its opening inside the Le BHV Marais department store, the Bazar de l'Hotel de Ville, in Paris, France, November 5, 2025. REUTERS/Sarah Meyssonnier/File Photo
A customer holds shopping bags with a Shein logo in the first physical space of Chinese online fast-fashion retailer Shein on the day of its opening inside the Le BHV Marais department store, the Bazar de l'Hotel de Ville, in Paris, France, November 5, 2025. REUTERS/Sarah Meyssonnier/File Photo

A Paris court on Friday rejected a government request to suspend Chinese fast-fashion platform Shein in France after authorities found illegal weapons and child-like sex dolls for sale on the fast-fashion giant’s website.

Shein welcomed the decision, saying it remains committed to strengthening its control processes in cooperation with French authorities.

“Our priority remains protecting French consumers and ensuring compliance with local laws and regulations," the company said in an emailed statement to The Associated Press.

The controversy dates to early November, when France’s consumer watchdog and Finance Ministry moved toward suspending Shein’s online marketplace after authorities said they had found childlike sex dolls and prohibited “Class A” weapons listed for sale, even as the company opened its first permanent store in Paris.

French authorities gave Shein hours to remove the items. The company responded by banning the products and largely shutting down third-party marketplace listings in France.

French officials have also asked the European Commission to examine how illegal products were able to appear on the platform under EU rules governing large online intermediaries.


Lululemon Jumps on Elliott's $1 Billion Bet Ahead of Leadership Change

FILE PHOTO: A logo is displayed inside a Lululemon outlet retail store at Bicester Village in Oxfordshire, Britain, August 21, 2024. REUTERS/Hollie Adams/File Photo
FILE PHOTO: A logo is displayed inside a Lululemon outlet retail store at Bicester Village in Oxfordshire, Britain, August 21, 2024. REUTERS/Hollie Adams/File Photo
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Lululemon Jumps on Elliott's $1 Billion Bet Ahead of Leadership Change

FILE PHOTO: A logo is displayed inside a Lululemon outlet retail store at Bicester Village in Oxfordshire, Britain, August 21, 2024. REUTERS/Hollie Adams/File Photo
FILE PHOTO: A logo is displayed inside a Lululemon outlet retail store at Bicester Village in Oxfordshire, Britain, August 21, 2024. REUTERS/Hollie Adams/File Photo

Lululemon Athletica shares rose nearly 8% in early trading on Thursday after reports Elliott Management has built a $1 billion stake in the athleisure wear maker and is working with former Ralph Lauren executive Jane Nielsen for a potential CEO role.

The Canada-based retailer said last week that Calvin McDonald will step down after nearly seven years as its top boss, sparking hopes for a leader who can reverse slowing growth and win back younger shoppers amid fierce competition from trendier players like Alo and Vuori. The stock has lost nearly half of its value this year, underscoring investor concerns over Lululemon's struggles. The company's shares were trading at $224 on Thursday.

"Elliott is famous for agitating for change. These positions aren't built overnight, so Lululemon's board probably saw this coming," said Brian Jacobsen, chief economic strategist, Annex Wealth Management.

The activist investor has been working closely for months with Nielsen, a retail veteran, a source told Reuters on Wednesday. Nielsen, who sits on the board of Cadbury parent Mondelez, has also served as finance chief at Tapestry-owned Coach.

"Lululemon is one of the most powerful brands in retail, defined by exceptional products, deeply engaged communities and significant global potential," Nielsen said in a statement to the Wall Street Journal. "I would welcome the chance to discuss this opportunity with the Lululemon board."

Elliott, Lululemon and Nielsen did not respond to Reuters requests for comment.

Analysts have said the company will need to upgrade its fabrics, use fresher designs and accelerate product launches that click with Gen Z to reclaim its "cool factor" and lure shoppers back.

With much of its sourcing tied to Asian factories facing higher import duties, Lululemon will also need to streamline its supply chain to blunt US tariff pressures and protect margins next year, analysts have said.

"Lululemon should implement fast fashions and introduce an assortment that will pull customers from Alo and Vuori - especially Gen Z customers.

Fast fashion requires a much better supply chain than is currently in use at Lululemon," said Brittain Ladd, a strategy and supply chain consultant at Florida-based Chang Robotics.

The brand's struggles have drawn sharp criticism from founder and largest individual shareholder Chip Wilson. He has also called for an urgent CEO search, led by new, independent directors with deep company knowledge to restore a product-first focus.

Wilson did not respond to a Reuters request for comment.

With a 4.3% ownership, Wilson's stake is valued at about $988 million, according to LSEG data, making Elliott one of the top shareholders in Lululemon, which is valued at nearly $25 billion.

Lululemon trades at a forward price-to-earnings ratio of 16.37, while Gap trades at 11.88 and American Eagle at 16.81, according to LSEG data.