Saudi Traditional Dress Remains Fashionable Since Kingdom's Founding 3 Centuries Ago

Traditional dress worn in central Suadi Arabia.
Traditional dress worn in central Suadi Arabia.
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Saudi Traditional Dress Remains Fashionable Since Kingdom's Founding 3 Centuries Ago

Traditional dress worn in central Suadi Arabia.
Traditional dress worn in central Suadi Arabia.

As Saudi Arabia marks Founding Day on Tuesday, Asharq Al-Awsat takes a look at the rich traditional dress that has been worn since the establishment of the First Saudi State three centuries ago.

People today still wear traditional dress at special occasions, expressing their pride in their rich heritage.

Mohammed al-Qattan, a major mishlah merchant in al-Ahsa, spoke to Asharq Al-Awsat of the male and female Saudi dress that has been worn over the centuries.

He described the Al-barqa abaya, which is woven with two colored fabrics. It is a winter abaya, worn by princes, sheikhs and other senior figures.

The barqa is still in demand to this day, he revealed.

It is symbol of luxury, he explained, as it was woven by hand. The hand weaving tradition has since been replaced by factory production.

As for abayas and the bishts, al-Qattan said they were not very widely worn in the First Saudi State. They became more popular in the Second Saudi State as textiles from Iraq and Iran and Kashmiri wool and others started to be imported.

For several years, al-Ahsa was the center for production of royal bishts.

At the time, white cotton was the predominant fabric used in men's outwear., said Dr. Abdulrahman al-Orainy in his doctorate letter.

The fabrics changed with the changes of the seasons and also depending on the social status of the person. In the Najd region, people wore expensive clothes, known as al-jokh, in winter. The robe was a status symbol, differentiating between the rich and poor.

Another well-known dress at the time was the al-labda or al-labada, which was woven from wool. It was locally produced and the dress was padded with cotton so as to avoid scratching the skin.

The most sought after item of clothing in Najd at the time was the abaya, revealed Orainy. The most luxurious abaya was called the qilaniya. It came in many colors, but black was the most popular. It was made from soft fabric, brought in from al-Ahsa, with yellow thread sewn into it. This abaya was reserved for only the rich in society.

As for women, Orainy said the dress and jewelry varied according to social status and wealth. Wealthy women wore clothes made from high quality Indian silk that was adorned with gold. Iranian silk was also popular and renowned for its pure quality. Other fabrics included gold embroidered silk from the Sham region and rumi silk from Turkey.

Women from lower classes wore less expensive clothes, often made of black fabric. The design of the abaya also denoted social standing. Affluent women's abaya's were almost similar to the qilaniya worn by the men. They were woven with gold thread and imported from al-Ahsa. Women from the general class wore the black abaya, which was much cheaper than the qilaniya. Its sleeves were always tight so women could hide their arms.

As for makeup, women from the Najd region often colored the top of their heads before or after their hair was braided. They used a sort of paste, called "roshoush", which was made of saffron, roses and other material. Its application gave the hair a fragrant smell and attractive color. Women also applied color to their cheeks, often using saffron. They also applied henna to their hands.

Female dress differed from one Saudi region to the other.

In northern Saudi Arabia, they wore the al-maqrona, which is a large black square veil that is folded in the middle to form a triangle before being worn on the head. In the South, they wore the al-shayla, a black fabric with its edges sewn with colored thread or beads. It was fitted on the head with a yellow or red band.

In central Saudi Arabia, women wore the al-mukhnaq, which is a translucent silky fabric, made of chiffon or tulle. It was worn by girls when going outside the house. In the east, women wore the al-batoula, a face covering with openings for the eyes. It was worn by elderly women and often padded on the inside.

In the West, women wore the al-misdah, a loose dress that hides the shape of the body. This dress was made of plain or patterned fabrics.



Nike Shares Rise as Apple’s Cook Doubles His Bet on CEO Hill’s Overhaul Effort

A jogger wearing Nike shoes runs along the Charles River in Cambridge, Massachusetts, US, March 18, 2019. (Reuters)
A jogger wearing Nike shoes runs along the Charles River in Cambridge, Massachusetts, US, March 18, 2019. (Reuters)
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Nike Shares Rise as Apple’s Cook Doubles His Bet on CEO Hill’s Overhaul Effort

A jogger wearing Nike shoes runs along the Charles River in Cambridge, Massachusetts, US, March 18, 2019. (Reuters)
A jogger wearing Nike shoes runs along the Charles River in Cambridge, Massachusetts, US, March 18, 2019. (Reuters)

Nike shares rose 5% in early trading on Wednesday after Apple CEO Tim Cook doubled his personal stake in the sportswear maker, raising his bets on the margin-pinching turnaround efforts led by CEO Elliott Hill.

Cook, who has been on Nike's board since 2005, bought 50,000 shares at $58.97 ‌each, according to ‌a regulatory filing. As of December ‌22, ⁠he holds about ‌105,000 shares, which is now worth nearly $6 million.

It was the largest open market stock purchase for a Nike director or executive and possibly the largest in more than a decade, said Jonathan Komp, analyst at Baird Equity Research.

"(We see) Cook's move as a positive signal for the progress under CEO Elliott Hill and Nike's 'Win ⁠Now' actions," Komp said.

The purchase comes days after Nike reported weaker quarterly margins and weak ‌sales in China even as CEO ‍Hill tries to revive demand ‍through fresh marketing plans and innovation focused on running and sports, ‍while phasing out lagging lifestyle brands.

He has also attempted to mend Nike's ties with wholesalers such as Dicks Sporting Goods to increase visibility among shoppers amid stiff competition from newer brands.

However, the strategy has strained Nike's margins, which have been declining for over a year, while its efforts to win back its ⁠premier position in discount-friendly China appears to be faltering.

Nike's shares have slumped nearly 13% since it reported results on December 18 and are on track for the fourth straight year of declines. They were trading at $60.19 on Wednesday.

Cook has been a lead independent director of Nike since 2016 when co-founder Phil Knight stepped down as its chairman.

The Apple CEO "remains extremely close" with Knight, Komp said, adding that he has advised Nike through key strategic decisions including Hill's appointment last year.

Board director and former Intel CEO ‌Robert Swan also bought about 8,700 shares for about $500,000 this week.


Etro Founding Family Exits Group as New Investors Including Türkiye's RAMS Global Join

L Catterton, a private equity firm backed by French luxury giant LVMH, will remain Etro's majority owner. Reuters
L Catterton, a private equity firm backed by French luxury giant LVMH, will remain Etro's majority owner. Reuters
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Etro Founding Family Exits Group as New Investors Including Türkiye's RAMS Global Join

L Catterton, a private equity firm backed by French luxury giant LVMH, will remain Etro's majority owner. Reuters
L Catterton, a private equity firm backed by French luxury giant LVMH, will remain Etro's majority owner. Reuters

The founding family of Italian fashion house Etro has sold the minority stake it still owned in the brand to a group of investors including Turkish group RAMS Global, the company said on Friday.

L Catterton, a private equity firm backed by French luxury giant LVMH, will remain Etro's majority owner and "will continue to actively support the brand's long-term growth strategy," Etro added, according to Reuters.

The new investors comprise also Italian fashion group Swinger International and small private equity firm ⁠RSI.

In addition to buying the stake, they all subscribed to a capital increase that will lower L Catterton's holding in Etro to between 51% and 55% from around 65%.

When including both the acquisition and the capital increase, the deal is worth around 70 ⁠million euros ($82 million), two sources close to the matter said. Etro did not disclose financial details.

Chief Executive Fabrizio Cardinali will remain at the helm, while Faruk Bülbül, representing RAMS Global, will become chairman of the board.

L Catterton bought a 60% stake in the brand known for its paisley motif four years ago, and it slightly increased the holding over the years.

The company, founded by Gimmo Etro in 1968, has ⁠been struggling with its turnaround. Last year it posted a net loss of 23 million euros with net revenues declining to 245 million euros from 261 million euros, according to filings with the local chambers of commerce reviewed by Reuters.

Rothschild advised L Catterton and the Etro family on the deal.

Rothschild had been hired in 2024 to look for a new investor who could buy all or part of the Etro fashion group, sources had previously told Reuters.


Paris Court Rejects Bid to Suspend Shein Platform in France

A customer holds shopping bags with a Shein logo in the first physical space of Chinese online fast-fashion retailer Shein on the day of its opening inside the Le BHV Marais department store, the Bazar de l'Hotel de Ville, in Paris, France, November 5, 2025. REUTERS/Sarah Meyssonnier/File Photo
A customer holds shopping bags with a Shein logo in the first physical space of Chinese online fast-fashion retailer Shein on the day of its opening inside the Le BHV Marais department store, the Bazar de l'Hotel de Ville, in Paris, France, November 5, 2025. REUTERS/Sarah Meyssonnier/File Photo
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Paris Court Rejects Bid to Suspend Shein Platform in France

A customer holds shopping bags with a Shein logo in the first physical space of Chinese online fast-fashion retailer Shein on the day of its opening inside the Le BHV Marais department store, the Bazar de l'Hotel de Ville, in Paris, France, November 5, 2025. REUTERS/Sarah Meyssonnier/File Photo
A customer holds shopping bags with a Shein logo in the first physical space of Chinese online fast-fashion retailer Shein on the day of its opening inside the Le BHV Marais department store, the Bazar de l'Hotel de Ville, in Paris, France, November 5, 2025. REUTERS/Sarah Meyssonnier/File Photo

A Paris court on Friday rejected a government request to suspend Chinese fast-fashion platform Shein in France after authorities found illegal weapons and child-like sex dolls for sale on the fast-fashion giant’s website.

Shein welcomed the decision, saying it remains committed to strengthening its control processes in cooperation with French authorities.

“Our priority remains protecting French consumers and ensuring compliance with local laws and regulations," the company said in an emailed statement to The Associated Press.

The controversy dates to early November, when France’s consumer watchdog and Finance Ministry moved toward suspending Shein’s online marketplace after authorities said they had found childlike sex dolls and prohibited “Class A” weapons listed for sale, even as the company opened its first permanent store in Paris.

French authorities gave Shein hours to remove the items. The company responded by banning the products and largely shutting down third-party marketplace listings in France.

French officials have also asked the European Commission to examine how illegal products were able to appear on the platform under EU rules governing large online intermediaries.