Review: In ‘The Adam Project,’ a Blockbuster Therapy Session

This image released by Netflix shows Ryan Reynolds, from left, Mark Ruffalo and Walker Scobel in a scene from "The Adam Project." (Netflix via AP)
This image released by Netflix shows Ryan Reynolds, from left, Mark Ruffalo and Walker Scobel in a scene from "The Adam Project." (Netflix via AP)
TT

Review: In ‘The Adam Project,’ a Blockbuster Therapy Session

This image released by Netflix shows Ryan Reynolds, from left, Mark Ruffalo and Walker Scobel in a scene from "The Adam Project." (Netflix via AP)
This image released by Netflix shows Ryan Reynolds, from left, Mark Ruffalo and Walker Scobel in a scene from "The Adam Project." (Netflix via AP)

Pathos and action are found in equal parts in “ The Adam Project,” the latest attempt by Netflix to create the kind of throwback blockbuster that you might have paid to see in movie theaters.

Starring Ryan Reynolds as a time traveling pilot and directed by Shawn Levy, the movie takes the old cliche about what you’d tell your younger self and adds PG-13 snark, space action, “Guardians of the Galaxy” energy, a megalomaniac businesswoman, a dead father and a lost love to the mix. And it’s pretty satisfying popcorn fare with some genuinely affecting beats. All that’s missing is some Harry Chapin.

This is a project that has been around for a decade — at one point Tom Cruise was attached. But it languished in development and rewrites (there are four screenwriters credited and Jonathan Tropper is the last to have touched it) until Netflix acquired it and in less than two years it’s a finished product.

In “The Adam Project,” we’re introduced to a 40-something Adam (Reynolds) in the middle of a space chase. He’s quick-witted and unflappable, so it’s supposed to be jarring to cut back to see middle school Adam (Walker Scobell in his debut) as the little guy with the big mouth who is prone to getting in fights and losing.

Adam and his mom (Jennifer Garner) are hanging on by a thread in the year after they lost his dad (Mark Ruffalo) in an accident. But before things get too real, adult Adam shows up in the past at their house and breaks all the known time travel rules when he accidentally runs into young Adam. This is a movie universe in which “Back to the Future 2” exists.

Adult Adam isn’t there for young Adam, he just needs to treat his wound before going to look for his wife (Zoe Saldaña). The older self is dismissive, the younger one is desperate to know when he’ll start getting ripped and having luck with girls. Reynolds and Scobell are a good match.

And of course adult Adam is on a journey to make peace with his younger self and his parents — Mom takes five minutes at a bar (it’s a good scene) and Dad takes the rest of the film. This is ultimately a film about boys and their dads.

Levy is a director who has found a successful lane in studio-made crowd pleasers like “Date Night,” “Night at the Museum” and “Free Guy,” which also starred Reynolds. While they might not be the kind of things that are taught in film school, they do have their place as uncynical, nostalgic and rewatchable popcorn fare (even Amblin-esque, if we must) with just enough heart to make you feel like you haven’t consumed junk food.

But nostalgia can be a tricky game for people outside of the dominant group and “The Adam Project” filmmakers could benefit from a little post-game introspection about the fact that they’ve made a loving film about family and forgiveness and made the villain a highly successful businesswoman (Catherine Keener) whose origin story stems from her bitterness about having no husband or children because she devoted her life to work.

Keener looks like she’s having enough fun among the special effects and a de-aged version of herself. But it’s hard to shake the feeling that we’ve somehow gone back to another staple of 1980s films that should have stayed in the past: When single, childless career women were the threats to marriages and domesticity. This, I’m certain, is not part of the retro vibe they were going for but unfortunately they did.

Levy has said he wants his films to have ideas in them, and while there’s some nice ones in “The Adam Project,” the existence of Keener’s character signals that ladies better find time for kids and mates before it’s too late.

In other words, “The Adam Project” should have taken a note from one of its own lessons: The only way to save the future is to reconcile with the past.



Gl-icked? Movie Theaters Pin Hopes on Big 'Wicked,' 'Gladiator' Weekend

'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
TT

Gl-icked? Movie Theaters Pin Hopes on Big 'Wicked,' 'Gladiator' Weekend

'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP

US movie theaters are hoping the lightning-in-a-bottle magic of last year's "Barbenheimer" phenomenon can strike again this weekend, with the simultaneous release of two of 2024's most hyped films: "Wicked" and "Gladiator II."
"Wicked" is the movie adaptation of the hit Broadway musical, starring pop sensation Ariana Grande, while "Gladiator II" marks Ridley Scott's return to ancient Rome, 24 years after his epic original won the best picture Oscar.
Whether audiences will embrace the tongue-in-cheek "Glicked" (or "Wickiator") memes being hopefully circulated by marketing departments -- or even dress up in witch hats and togas -- remains to be seen.
But cinema lobbies and shopping malls across the country are being daubed in the pink-and-green shades of the "Wicked" witches, and kitted out with cardboard miniature Colosseums, ahead of a period that analysts say will be crucial for the industry, AFP said.
"I am certain that this is going to be the biggest Thanksgiving the industry has ever seen," said Jordan Hohman, an executive at Phoenix Theatres.
"Wicked" alone is "the biggest opening film in terms of advance sale tickets" in the US chain's 24-year history, currently pacing 63 percent ahead of "Barbie," added president Cory Jacobson.
While rival Hollywood studios have traditionally been wary of launching two major films on the same weekend, the record-breaking summer of 2023 showed it can be mutually beneficial -- with the right movies.
Like "Barbie" and "Oppenheimer," the female-skewing "Wicked" and male-focussed "Gladiator II" are "oriented to different audiences," said analyst David A. Gross, of Franchise Entertainment Research.
"Wicked" has inspired promotional tie-ins like a makeup line and a cupcake kit, while "Gladiator" ads have been ubiquitous during NFL telecasts.
"There is zero issue in terms of stepping on each other's feet," said Gross.
Still, matching the heady heights of "Barbie" and "Oppenheimer" will be a tough ask. Those films took $245 million combined on their opening weekend in North America alone.
"Barbenheimer was an example of two films massively over-performing... an unexpected best-case scenario," cautioned Daniel Lora, senior VP of content strategy for Boxoffice Media.
But part of the industry's current bullishness comes from another massive film, Disney's "Moana 2," which will join "Wicked" and "Gladiator II" in multiplexes just a week later.
"I don't think this is a two-picture experience. I think it's a three-picture experience," said Jacobson.
Marketing blitz
Should the next few weeks live up to hopes, it will come at a much-needed time for Hollywood.
Despite a profitable summer featuring hit sequels like "Inside Out 2" and "Deadpool & Wolverine," 2024 has been a mixed bag for an industry still dreaming of a return to pre-pandemic numbers.
The first five months of the year were hampered by a thin release schedule, stemming from the production delays caused by Hollywood strikes and Covid.
The fall has also been a disappointment, with box office dud "Joker: Folie A Deux" foremost among a series of flops and middling releases.
But the early signs for this weekend look promising.
"Gladiator II" opened in dozens of other countries last week, taking a whopping $87 million overseas. Paramount will be hoping for similar numbers in the US this weekend.
"Wicked," from Universal, the studio behind "Oppenheimer," is predicted to take north of $100 million this weekend in North America alone.
Both movies have benefited from long, expensive marketing campaigns.
At a major Las Vegas movie theater convention in April, Paramount began their annual presentation with an executive riding into the Caesars Palace arena on a chariot flanked by Roman soldiers.
Universal's presentation ended with thousands of plastic flowers held aloft by audience members to create a giant green-and-pink "Wicked" themed electronic lightshow.
Eight months later, both studios will learn if those strategies have converted into ticket sales.
"When something really catches fire, and it's not just a marketing campaign flogging it, honestly it can just take off and go higher than anybody can predict," said Gross.
"So let's see what happens."