Bidens Kick off First Easter Egg Roll in Two Years

US President Joe Biden and first lady Jill Biden do a reading of a book at the annual Easter Egg Roll on the South Lawn of the White House in Washington, US, April 18, 2022. (Reuters)
US President Joe Biden and first lady Jill Biden do a reading of a book at the annual Easter Egg Roll on the South Lawn of the White House in Washington, US, April 18, 2022. (Reuters)
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Bidens Kick off First Easter Egg Roll in Two Years

US President Joe Biden and first lady Jill Biden do a reading of a book at the annual Easter Egg Roll on the South Lawn of the White House in Washington, US, April 18, 2022. (Reuters)
US President Joe Biden and first lady Jill Biden do a reading of a book at the annual Easter Egg Roll on the South Lawn of the White House in Washington, US, April 18, 2022. (Reuters)

After a pandemic hiatus, President Joe Biden, first lady Jill Biden and Vice President Kamala Harris launched the first White House Easter Egg Roll in two years on Monday, resuming an annual tradition for children that dates back to 1878.

"Ready, set, go!" Biden shouted and blew a whistle to begin the festivities, in which children race to roll pastel-colored eggs down a portion of the South Lawn using long-handled spoons.

A light rain did nothing to put a damper on an event in which 30,000 children and adults were participating. Many top administration officials were on hand for the egg roll, including Secretary of State Antony Blinken and White House press secretary Jen Psaki and their children.

"My job is to keep it from raining for another two minutes," Biden said in remarks from the White House balcony, standing alongside Mrs. Biden and two people wearing Easter Bunny costumes.

While Harris blew a whistle to launch a wave of egg rollers, the Bidens went to another a section of the lawn to read a children's book, "Brown Bear, Brown Bear, What Do You See?” They were soon joined by NBC's "Tonight Show" host Jimmy Fallon, who read aloud his children's book, "Nana Loves You More."

The theme of the event was "egg-ucation," and the South Lawn was set up with an education theme. Jill Biden is a community college professor.

The egg roll event is a tradition begun by then-President Rutherford B. Hayes in 1878. The coronavirus pandemic forced cancellation of the event in 2020 and 2021.



Labubu-Maker Pop Mart Diversifies into Jewellery with New Concept Store 

A not for sale Labubu figure (L) and Labubu stickers are seen at a Pop Mart shop in Beijing on June 12, 2025. (AFP)
A not for sale Labubu figure (L) and Labubu stickers are seen at a Pop Mart shop in Beijing on June 12, 2025. (AFP)
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Labubu-Maker Pop Mart Diversifies into Jewellery with New Concept Store 

A not for sale Labubu figure (L) and Labubu stickers are seen at a Pop Mart shop in Beijing on June 12, 2025. (AFP)
A not for sale Labubu figure (L) and Labubu stickers are seen at a Pop Mart shop in Beijing on June 12, 2025. (AFP)

"Blind box" toymaker Pop Mart, which has seen frenzied sales worldwide for products related to its ugly-cute Labubu character, opened its first jewellery store in Shanghai on Friday.

The jewellery concept store, called Popop, sells accessories adorned with Pop Mart's top-selling characters, including Labubu, Molly and Skullpanda.

While Chinese consumption remains subdued in the face of a prolonged property downturn and sluggish economy, Pop Mart's affordable and adorable toys have remained in high demand both at home and abroad, driving its share price up more than 200% so far this year.

Investor Zhang Ming, 34, who owns Pop Mart stocks worth 100 million yuan ($13.92 million), flew from his base in the southwestern Chinese city of Chongqing for the opening to check out the new store type and decide whether to increase his shareholding in the company.

"I believe that the pricing and target audience for this brand are particularly well-suited, and I am confident that Pop Mart could potentially become China's version of Disney," Zhang said, predicting that the company's market cap could double from its current $45.65 billion valuation.

Along with some Disney characters and others related to anime, comics and popular video games, Pop Mart's characters are seen as fulfilling what has been called "emotional consumption", which sees young consumers spend on affordable luxuries that bring joy into their lives.

Fang Ke, 35, who has a birthday coming up this month decided to treat herself to a 699 yuan Labubu bracelet at the opening.

"I've loved Pop Mart for a long time; it's good-looking, brightly colored, and also has a visual impact," she said. "My daughter likes it too."

At Popop, prices start at around 350 yuan for charms or a simple silver ring, and go as high as 2699 yuan for necklaces adorned with metallic models of the characters. Most pieces are priced at under 1,000 yuan.

At a traditional Pop Mart store, the "blind box" toys that the chain is best known for generally sell for 69 yuan and up, but consumers have shown a willingness to shell out much more for limited editions.

Earlier this week, a Beijing auction house sold a human-sized Labubu figure for 1.08 million yuan, setting a new record and marking the toy's switch from craze to collectible.